Cambodia Silk StrategyValidation Workshop

Darius Kurek Senior Officer Phnom Penh, 2nd December 2015

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Workshop AgendaDay 1 – Wednesday, 2nd December, 201508:30-09:00 Arrival of participants and registration

09:00-09:15Opening session Opening remarks by His Excellency Mao Thora, Secretary of State, MoC, Chair of Silk

Development Commission

09:15-10:00

Silk strategy validation Presentation of the Cambodian Silk Strategy and Plan of Action

Mr. Darius Kurek and Prince Pheanuroth SisowathGroup work and feedback in plenary

10:00-10:15 Coffee break

10:15-12:30

Silk strategy validation Validation of the Strategic Orientations (Vision, objectives) Validation of the Plan of ActionGroup work and feedback in plenary

12:30-14:00 Lunch break

14:00-15:00

Introduction to strategy implementation management Presentation of the Silk Development Commission by MoC

Mr You Mab, MoC Recapitulation of concepts and functions related strategy implementation management

Mr Darius KurekGroup discussion in plenary

15:00-15:15 Coffee break

15:15-16:45

Strategy process: action planning Developing implementation activities to build the Plan of Action of the Silk strategy and guide the

future work of SDCMr Darius Kurek

Group work and feedback in plenary

16:45-17:00Wrap-up of the day Closing remarks by Mr Mao Thora and Prince Pheanuroth Sisowath

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Workshop AgendaDay 2 – Thursday, 3rd December, 201508:30-09:00 Arrival of participants

09:00-10:30

Operational planning Selection of priority activities Developing of biennial implementation plan (2016-2018)

Mr Darius KurekGroup work in 2 groups and feedback in plenary

10:30-10:45 Coffee break

10:45-12:30

Operational planning Selection of priority activities Developing of biennial implementation plan (2016-2018)

Mr Darius KurekGroup work in 2 groups and feedback in plenary

12:30-13:30 Lunch break

13:30-15:00

Developing project ideas and proposals Methodology and tools

Mr Darius KurekGroup work in 3 or 4 groups and feedback in plenary

15:00-15:15 Coffee break

15:15-16:30

Developing project ideas and proposals Methodology and tools

Mr Darius KurekGroup work in 3 or 4 groups and feedback in plenary

16:30-17:00

Wrap up and next steps Closing remarks by

Mr Mao ThoraPrince Pheanuroth Sisowath

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Sector baseline analysis

Value Chain Diagnostic

Strategic planning

workshop

Review and consolidatio

nworkshop

Finalize Strategy and management framework

Endorsement and launch of

strategy

And then what?

The ITC Export Strategy Design “Standard Model”

Introduction

Workshop focus

IntroductionCambodia silk strategyKey findings and orientations

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SWOT analysisStrengths Weaknesses Large number of weavers (5,000), mostly

women involved in the silk value chain Area specific silk traditions exist, large

variety of silk weaving techniques is in existence

Comparably cheap labor (by international standards)

Cambodian Golden Silk is a brand name for silk professionals

Strong fair trade movement and women entrepreneurship in the silk sector

Coordination body (Silk Development Commission) has been setup

Sericulture close to non-existent, covers less than 1% of silk yarn demand

No modern reeling facilities in use High dependency on import of raw material Government is committed to support the

sector, but less allocation of resources into the sector

Skills training facilities are not sufficient for the entire country, weaving skills are diminishing

Inefficient production organization resulting in higher final product prices than in Vietnam, China or India

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SWOT analysisOpportunities Threats Local demand for traditional silk products

exists, utilization of silk is part of the Cambodian culture

Increasing number of tourists High potential on niche markets in

industrialized countries Improvements in quality, design and supply

capacity can open access to higher value markets

Some SMEs plan to invest in sericulture There are not many countries left with a

functioning silk weaving sector Global silk production is decreasing Close to no restrictions on silk importation in

developed countries

Strong competition from neighboring countries

Increase of prices for raw material Alternative employment opportunities in the

garment industry make home-based silk weaving less attractive for many young women

Risk of loss of skills if the sector declines Animal protection groups could cause

significant problems in future (boiling of pupae)

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Vision and strategic goals

Strategic objectives (4)

1 Revitalize and strengthen integration of sericulture in the silk value chain to increase domestic silk yarn production.

2 Develop skills and improve product quality, design and innovation in the silk textiles and garments subsector.

3 Facilitate market access and promotion for Cambodia’s high value silk products.

4 Enhance the enabling environment and institutional support for the silk sector.

Vison

"Revitalized sericulture and modernized silk sector producing high value products providing sustainable income for women and men"

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How to achieve strategic goals?

1. Revitalize and strengthen integration of sericulture in the silk value chain to increase domestic silk yarn production.

• Promote contract farming in sericulture based on the implementation of Public Private Partnership projects (conduct pilot project, setting up of sericulture centers and reeling centers, production of Cambodian Golden Silk and white silk yarn)

• Increase know-how of silkworm breeders on silkworm rearing and mulberry tree cultivation (support community development/organization of farmer groups)

• Support irrigation• Introduce production of white silk alongside golden silk

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How to achieve strategic goals?

2. Develop skills and improve product quality, design and innovation in the silk textiles and garments subsectors;

• Increase productivity of weavers and SMEs (introduction of semi-automatic looms, use of improved weaving looms reeds, improved dyeing, printing, sewing and embroidery)

• Improve weavers' skills (conduct weaver training programs)• Promote design innovation (short-term training courses of SMEs,

university curriculum on textile design art, design center for silk and textile design, scholarships for university exchange programs)

• Introduce standards (quality marks for local yarn and hand-woven silk, promote organic and fair trade standards)

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How to achieve strategic goals?

3. Facilitate market access and promotion for Cambodia’s high value silk products;

• Promote access to international markets (conduct a cost-share trade fair participation program under the MoC Trade & Promotion Department)

• Promote silk on the national market (branding, annual silk festival, fashion shows, set up of a silk sales outlet center or night market section, implement community association centers for direct sales, link tourism and product promotion)

• Develop a national silk label and promote the cultural identity of wearing silk

• Promote Cambodia's silk sector through the ASEAN regional network

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How to achieve strategic goals?

4. Enhance the enabling environment and institutional support for the silk sector value-chain.

• Improve policy regulations (silk sector policy, special registrations status of silk companies, framework for PPPs in the silk sector)

• Create a Silk Development Fund as a financing mechanism to support expansion, modernization and investment in the sector

• Improve coordination, capacities and services provided by trade support institutions

• Operational and build the capacities of the Silk Development Committee under the MoC

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Cambodia Silk Strategy Plan of Action4 Strategic objectives32 operational objectives

Cambodia silk strategyStrategy validation

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Review and validate the plan of action

Please use the plan of action handout and discuss and confirm the following elements:

• Operational objectives • Activities • Priority level• Beneficiaries• Targets• Lead implementing agency• Supporting agencies• Existing program or potential support

Each group to consolidate and present the feedback in plenary session

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Thank You