California Air Cleaning Units Market, 2023 · forecast California air cleaning units market,...

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CALIFORNIA AIR CLEANING UNITS MARKET BY CATEGORY TYPE, COMPETITION, FORECAST & OPPORTUNITIES MARKET INTELLIGENCE . CONSULTING PUBLISHED : FEBRUARY 2019 2017 - 2023

Transcript of California Air Cleaning Units Market, 2023 · forecast California air cleaning units market,...

Page 1: California Air Cleaning Units Market, 2023 · forecast California air cleaning units market, TechSci Research used various forecast techniques such as: o Moving Average o Time Series

CALIFORNIA AIR CLEANING

UNITS MARKETBY CATEGORY TYPE, COMPETITION,

FORECAST & OPPORTUNITIES

MARKET INTELLIGENCE . CONSULTING

PUBLISHED : FEBRUARY 2019

2017 - 2023

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T a b l e o f C o n t e n t s

S. No. Contents Page No.

1. Product Overview 9

2. Research Methodology 11

3. Executive Summary 15

4. US Air Cleaning Units Market Overview 17

5. California Air Cleaning Units Market Outlook

5.1. Market Size & Forecast

5.1.1. By Volume (Numbers) 21

5.2. Market Share & Forecast

5.2.1. By Category Type (Portable Air Cleaning and Whole House in-duct Devices) 28

5.3. Market Attractiveness Index 29

6. California Portable Air Cleaning Units Market Outlook

6.1. Market Size & Forecast

6.1.1. By Volume (Numbers) 31

6.2. Market Share & Forecast

6.2.1. By Type (Filter-based and Electronic) 32

6.3. Market Attractiveness Index 33

7. California Whole House in-duct Devices Air Cleaning Units Market Outlook

7.1. Market Size & Forecast

7.1.1. By Volume (Numbers) 35

7.2. Market Share & Forecast

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S. No. Contents Page No.

7.2.1. By Type (Filter-only and Electronic) 36

7.3. Supplier (Number)

7.3.1. US Manufacturers 37

7.3.2. Suppliers/Distributors 37

7.3.3 List of Manufactures/Suppliers/distributors (20) 38

7.3.4. Brands (Numbers) in in-duct Electronic Air Cleaning Segment

7.3.4.1. List of Key Brands

7.3.4.1.1. Name 39

7.3.4.1.2. Brand Owner 39

7.3.4.1.3. Price Range 39

7.4. Market Attractiveness Index 40

8. Comparison--California Electronic in-duct Units versus Portable (Electronic) Air Cleaning Units

8.1. Market Size & Forecast

8.1.1. By Volume (Numbers), Value 42

8.2. Market Share & Forecast

8.2.1. By Volume (Numbers), Value 44

8.2.2. By Company 46

8.3. Market Attractiveness Index 47

9. Supply Chain Analysis 48

T a b l e o f C o n t e n t s

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S. No. Contents Page No.

11. Market Dynamics

11.1. Drivers/Opportunities 51

11.2. Challenges/Restraints 51

12. Market Trends & Developments 55

13. Competitive Landscape

13.1. Competitive Benchmarking 57

13.2. Supplier Profile

13.2.1. Honeywell International, Inc. 58

13.2.2. IQAir North America, Inc. 60

13.2.3. Whirlpool Corporation 62

13.2.4. Austin Air Systems Ltd. 64

13.2.5. Winix America Inc. 66

14. Strategic Recommendations 68

15. Annexure 71

16. About Us & Disclaimer 74

T a b l e o f C o n t e n t s

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L i s t o f F i g u r e s

Figure No. Title Page No.

Figure 1: United States Personal Healthcare Expenditure, 2000, 2014-2017 (USD Trillion) 19

Figure 2: United States Share in Global Carbon Dioxide Emissions (%), 2017 19

Figure 3: California Air Cleaning Units Market Size, By Volume, 2017-2023F (Thousand Unit) 21

Figure 4: United States New Commercial Vehicle Registration or Sales, 2013-2017 (Units) 21

Figure 5: United States Industrial Production Growth Rate, 2013-2017 22

Figure 6: United States Unemployment Rate, 2013-2017 (%) 22

Figure 7: United States Health Expenditures as a Percent of Gross Domestic Product, 2012-2016 22

Figure 8: Particle Pollution Emission Sources in California, As of 2018 26

Figure 9: Greenhouse Gas Emission Sources in California, As of 2018 26

Figure 10:United States Share of Population Living Under Unhealthy Levels of Particle Pollution,

201827

Figure 11: Ozone Forming N0x Emission Sources in California, As of 2018 27

Figure 12: California Air Cleaning Units Market Share, By Category Type, By Volume, 2017 & 2023F 28

Figure 13: Los Angeles Households without Vehicle and Vehicles per Household, 2015-2017 28

Figure 14:California Air Cleaning Units Market Attractiveness Index, By Category Type, By Volume, 2017-2023F

29

Figure 15:California Portable Air Cleaning Units Market Size, By Volume, 2017-2023F (Thousand

Unit) 31

Figure 16: California Number of Asthma Cases in Top 5 Cities till 2016 31

Figure 17: California Portable Air Cleaning Units Market Share, By Type, By Volume, 2017 & 2023F 32

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Figure No. Title Page No.

Figure 18:California Portable Air Cleaning Units Market Attractiveness Index, By Type, By Volume, 2017-2023F

33

Figure 19:California Whole House in-duct Devices Air Cleaning Units Market Size, By Volume, 2017-2023F (Thousand Unit)

35

Figure 20:Annual Average Particulate Matter Concentration in California and Top 5 Counties in 2015 & 2016 (µg/m3)

35

Figure 21:California Whole House in-duct Devices Air Cleaning Units Market Share, By Type, By Volume, 2017 & 2023F

36

Figure 22: California Population in 2016 & 2060E (Million) 36

Figure 23: United States Population Living in Unhealthy Levels of Ozone & Particle Pollution, 2017 37

Figure 24:California Whole House in-duct Devices Air Cleaning Units Market Attractiveness Index, By Type, By Volume, 2017-2023F

40

Figure 25:California Electronic in-duct Air Cleaning Units Market Size, By Value, 2017-2023F (USD Million)

42

Figure 26:California Portable Electronic Air Cleaning Units Market Size, By Value, 2017-2023F (USD Million)

42

Figure 27:California Electronic in-duct Air Cleaning Units Market Size, By Volume, 2017-2023F (Thousand Unit)

43

Figure 28:California Portable Electronic Air Cleaning Units Market Size, By Volume, 2017-2023F (Thousand Unit)

43

Figure 29:California Whole House Electronic in-duct Vs Portable Electronic Air Cleaning Units Market Share, By Value, 2017 & 2023F

44

Figure 30:California Whole House Electronic in-duct Vs Portable Electronic Air Cleaning Units Market Share, By Volume, 2017 & 2023F

45

Figure 31:California Whole House Electronic in-duct Devices Air Cleaning Units Market Share, By Company, By Value, 2017

46

L i s t o f F i g u r e s

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Figure No. Title Page No.

Figure 32:California Portable Electronic Air Cleaning Units Market Share, By Company, By Value,

201746

Figure 33:California Electronic in-duct Vs Portable Electronic Air Cleaning Units Market Attractiveness Index, By Type, By Volume, 2017-2023F

47

L i s t o f F i g u r e s

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L i s t o f T a b l e s

Table No. Title Page No.

Table 1:United States Estimated Number of New Cancer Cases of Respiratory System and Subsequent Deaths, By Gender, 2018

19

Table 2:Population at Risk in Top 25 Polluted Cities in US by Year-Round Particle Pollution (Annual PM2.5), As of 2018

23

Table 3: California Population Statistics, By Disease, As of 2018 26

Table 4: Number of Wildfires Occurred in California, 2014 – 2018 27

Table 5: California Top 5 Largest Wildfires 32

Table 6:Number of Whole House in-duct Air Cleaning Unit Manufacturers in US and Suppliers/Distributors in California

37

Table 7:List of Manufacturers/Suppliers/Distributors of Whole House in-duct Devices Air Cleaning Units

38

Table 8: List of Key Brands for Whole House in-duct Devices Air Cleaning Units 39

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Product Overview

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P r o d u c t O v e r v i e w

Air purifier or air cleaner is a device which removes pollutants from the air in a room.

These devices are commonly used in households to clean the polluted air by effectively

removing bacteria, viruses and particulate matter present in the surroundings.

Air Cleaning Units

Portable

Filter-based Electronic

Whole House (in-duct)

Filter-only Electronic

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Research Methodology

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Desk Research Company Analysis

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in California air

cleaning units market, overall market size and

segmental market share.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

questionnaire.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel and

statistical methods, such as Time Series Analysis,

etc., to obtain qualitative and quantitative insights

about California air cleaning units market.

sData

CollectionData Filter& Analysis

Research &Intelligence

ActionableInsights

BusinessSolution

Primary Research

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Final Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Website✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

R e s e a r c h M e t h o d o l o g y

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OBJECTIVE: The primary objective of the study is to analyze and forecast the size of California air cleaning units market

and identify the market share by category type and by company.

APPROACH & SOURCES: In order to extract, analyze and project California air cleaning units market, both top down

and bottom-up approaches were used. Multiple employees from following companies were interviewed through telephonic

and face-to-face meetings in order to extract and verify collected information.

Partial List of Companies/Associations Interviewed

Austin Air Systems Ltd. IQAir North America, Inc.

Blueair Inc. Honeywell International, Inc.

Whirlpool Corporation Winix America Inc.

Alen Corporation Sharp Electronics Corporation

TechSci Research has scrutinized various published documents from following key sources in order to fill the data gaps and

verify information being collected through primary research surveys.

Partial List of Secondary Sources

UN Comtrade United States Census Bureau

Annual Report and Company Websites Centers for Disease Control and Prevention

California Air Resources Board (CARB) IEA

World Bank International Monetary Fund

Industry Reports American Cancer Society

R e s e a r c h M e t h o d o l o g y

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R e s e a r c h M e t h o d o l o g y

Methodology Followed for Calculation of Market Shares:

• Market shares by category type and by company were calculated based on the responses received through primary

surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from

various segments. The final shares were calculated by taking the geometric mean of the responses gathered from key

opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the

survey results in SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To

forecast California air cleaning units market, TechSci Research used various forecast techniques such as:

o Moving Average

o Time Series Analysis

o Regression Analysis

o Econometric and Judgmental Analysis

• TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective

regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the

demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized

market including market share data.

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Executive Summary

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726.75

1060.61

2017 2023F

Source: TechSci Research

California Air Cleaning Units Market Size, By Volume,

2017 & 2023F (Thousand Unit)

California Air Cleaning Units Market Share,

By Category Type, By Volume, 2017

Source: TechSci Research

CAGR (2017-2023F)By Volume: 6.50%

E x e c u t i v e S u m m a r y

Portable Air

Cleaning,

64.50%

Whole House

in-duct

Devices,

35.50%

California Portable Air Cleaning Units Market Size, By

Type, By Volume, 2017 (Thousand Unit)

California In-Duct Air Cleaning Units Market Size, By

Type, By Volume, 2017 (Thousand Unit)

726.75 Thousands

Filter-

based, 31.50%

Electronic, 68.50%

468.75Thousands

Filter-

based, 60.00%

Electronic, 40.00% 258.00

Thousands

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United States Air Cleaning Units

Market Overview

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U n i t e d S t a t e s A i r C l e a n i n g U n i t s M a r k e t O v e r v i e w

• Rising health concerns, increasing consumer spending on lifestyle products and depleting air quality across the United

States are the major factors anticipated to drive air cleaning units market in the country during forecast period.

Increasing pollution levels across the country is also expected to aid the air cleaning units market in the coming years.

Owing to high levels of pollution in states such as Ohio, Indiana, Florida and California, air cleaning units market is likely

to witness strong growth in the mentioned states.

• Growing concerns regarding the harmful effects of air pollution in various regions across the nation have increased

awareness about the benefits of air cleaning units for clean indoor air. Air cleaning units are increasingly being

recommended to patients suffering from lung related diseases/allergies. Increasing CO2 emissions from industries as

well as from vehicles are leading to the risk of respiratory diseases, consequently propelling air cleaning units market

across the country.

• Due to surging number of industries and manufacturing units across the United States, the level of air pollution is

soaring at a robust pace, thereby leading to a rise in the number of deaths related to respiratory diseases. Consequently,

United States air cleaning units market is expected to observe growth over the coming years.

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Figure 1: United States Personal Healthcare

Expenditure, 2000, 2014-2017 (USD Trillion)

1.20

2.60 2.72 2.83 2.89

2000 2014 2015 2016 2017

Source: National Centre for Health Statistics, Centers for Disease Control and Prevention

United

States

15.20%

Rest of the

World

84.80%

Figure 2: United States Share in Global Carbon

Dioxide Emissions (%), 2017

Source: BP PLC Statistical Review

Cancer Type Male (Cases) Female (Cases) Male (Deaths) Female (Deaths)

Larynx 10,490 2,660 2,970 740

Lung & Bronchus 121,680 112,350 83,550 70,500

Other Respiratory Organs

4,230 1,880 680 330

Table 1: United States Estimated Number of New Cancer Cases of Respiratory System and Subsequent

Deaths, By Gender, 2018

Source: American Cancer Society

U n i t e d S t a t e s A i r C l e a n i n g U n i t s M a r k e t O v e r v i e w

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California Air Cleaning Units

Market Outlook

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Figure 3: California Air Cleaning Units Market Size, By Volume, 2017-2023F (Thousand Unit)

Source: TechSci Research

CAGR (2017-2023F)By Volume: 6.50%

C a l i f o r n i a A i r C l e a n i n g U n i t s M a r k e t S i z e , B y V o l u m e

8,298,1029,154,354

10,328,79810,993,044

11,487,731

2013 2014 2015 2016 2017

Figure 4: United States New Commercial Vehicle Registration or Sales, 2013-2017 (Units)

Source: OICA

726.75770.94

819.43872.53

930.20992.62

1060.61

2017 2018 2019E 2020F 2021F 2022F 2023F

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Source: National Health Statistics Group

Figure 7: United States Health Expenditures as a Percent of Gross Domestic Product, 2012-2016

17.30%17.20%

17.40%

17.70%

17.90%

2012 2013 2014 2015 2016

2.0%

3.1%

-0.7%

-1.2%

1.8%

2013

2014

2015

2016

2017

Figure 5: United States Industrial Production

Growth Rate, 2013-2017

Source: OECD Stats

Figure 6: United States Unemployment Rate, 2013-2017 (%)

Source: IMF

7.40%

6.20%5.30% 4.90%

4.40%

2013 2014 2015 2016 2017

C a l i f o r n i a A i r C l e a n i n g U n i t s M a r k e t S i z e , B y V o l u m e

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Table 2: Population at Risk in Top 25 Polluted Cities in US by Year-Round Particle Pollution (Annual PM2.5), As

of 2018

Source: American Lung Association

Rank Statistical Area StateTotal

PopulationUnder 18

Years65 Years

and AbovePediatricAsthma

Adult Asthma

COPDLung

Cancer

1 Fairbanks, AK 1,00,605 24,518 8,884 1,975 6,611 4,353 55

2Visalia-

Porterville-Hanford,

CA 6,10,222 1,84,746 64,889 14,204 32,845 17,612 260

3 Bakersfield, CA 8,84,788 2,58,054 91,719 19,840 48,388 25,731 377

4Los Angeles-Long

BeachCA 186,88,022 43,53,354 24,44,450 3,34,698 11,19,385 6,28,200 7,942

5 Fresno-Madera, CA 11,34,612 3,23,032 1,36,983 24,836 62,984 34,873 482

6 Modesto-Merced, CA 8,10,232 2,27,322 98,506 17,477 45,364 25,251 345

7 El Centro CA 1,80,883 51,832 22,953 3,985 10,037 5,646 77

8 Lancaster, PA 5,38,500 1,28,457 92,089 11,288 43,467 29,881 347

8Pittsburgh-New Castle-Weirton,

PA-OH-WV 26,35,228 5,04,285 5,06,493 44,123 2,25,518 1,63,462 1,709

C a l i f o r n i a A i r C l e a n i n g U n i t s M a r k e t S i z e , B y V o l u m e

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Rank Statistical Area StateTotal

PopulationUnder 18

Years65 Years

and AbovePediatricAsthma

Adult Asthma

COPDLung

Cancer

10Cleveland-Akron-

Canton,OH 34,83,311 7,48,251 6,10,191 51,396 2,67,821 2,44,131 2,378

10San Jose-San

Francisco-Oakland,

CA 87,51,807 18,74,550 12,50,653 1,44,121 5,39,410 3,09,563 3,721

12Philadelphia-

Reading-Camden,PA-NJ-DE-MD

71,79,357 15,83,881 11,10,738 1,35,570 5,50,637 3,80,103 4,487

13Indianapolis-

Carmel-Muncie,IN 23,86,199 5,84,597 3,23,083 47,845 1,83,229 1,42,178 1,668

14Detroit-Warren-

Ann Arbor,MI 53,18,653 11,85,725 8,21,616 1,05,502 4,54,845 3,66,206 3,417

15Birmingham-

Hoover-Talladega,AL 13,61,299 3,11,799 2,15,600 41,149 1,02,388 1,00,317 911

15Harrisburg-York-

Lebanon,PA 12,52,820 2,73,228 2,15,572 24,009 1,04,213 72,168 809

15Houston-The Woodlands,

TX 69,72,374 18,60,373 7,39,774 1,47,214 3,89,479 2,41,094 3,688

18Cincinnati-

Wilmington-Maysville,

OH-KY-IN

22,24,231 5,29,256 3,20,887 37,633 1,72,862 1,54,509 1,637

Source: American Lung Association

Table 2: Population at Risk in Top 25 Polluted Cities in US by Year-Round Particle Pollution (Annual PM2.5), As

of 2018 (Contd.)

C a l i f o r n i a A i r C l e a n i n g U n i t s M a r k e t S i z e , B y V o l u m e

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Rank Statistical Area StateTotal

PopulationUnder 18

Years65 Years

and AbovePediatricAsthma

Adult Asthma

COPDLung

Cancer

18Johnstown-Somerset,

PA 2,09,793 39,558 44,930 3,476 17,863 13,162 136

18San Luis Obispo-

Paso RoblesArroyo Grande,

CA 2,82,887 50,703 53,512 3,898 18,338 11,297 121

21

Louisville/Jefferson County—

Elizabethtown—Madison,

KY-IN 15,10,945 3,46,116 2,26,835 27,393 1,32,104 1,25,709 1,337

22Atlanta—Athens -Clarke County—Sandy Springs,

GA 64,51,262 16,06,983 7,60,202 1,42,134 4,20,082 3,67,638 4,180

22Knoxville-

Morristown-Sevierville,

TN 11,17,758 2,34,117 2,00,825 22,801 96,989 92,906 844

24Las Vegas-Henderson,

NV-AZ 24,04,336 5,51,082 3,74,922 36,391 1,50,570 1,29,535 1,242

24Little Rock-North

Little Rock,AR 9,05,847 2,13,354 1,34,142 17,186 58,559 64,878 714

Source: American Lung Association

Table 2: Population at Risk in Top 25 Polluted Cities in US by Year-Round Particle Pollution (Annual PM2.5), As

of 2018 (Contd.)

C a l i f o r n i a A i r C l e a n i n g U n i t s M a r k e t S i z e , B y V o l u m e

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Particular Number

Total Population 8,751,807

Under 18 1,874,550

65 Plus 1,250,653

Pediatric Asthma 144,121

Adult Asthma 539,410

COPD 309,563

Lung Cancer 3,721

Heart Disease 460,334

Diabetes 708,929

Poverty 857,722

Table 3: California Population Statistics, By Disease,

As of 2018

Source: American Lung Association

Figure 8: Particle Pollution Emission Sources in

California, As of 2018

Area-Wide

Sources

41.50%

Transportation

21.00%Stationary

Sources

18.00%

Residential

Woodsmoke

11.50%

Agriculture

8.00%

Source: American Lung Association, 2018

Figure 9: Greenhouse Gas Emission Sources in

California, As of 2018

Source: American Lung Association, 2018

C a l i f o r n i a A i r C l e a n i n g U n i t s M a r k e t S i z e , B y V o l u m e

Transportation

49.00%

Electricity

Generation

19.00%

Industrial

13.00%

Residential &

Commercial Buildings

11.00%

Agriculture

8.00%

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Figure 10: United States Share of Population Living

Under Unhealthy Levels of Particle Pollution, 2018

Source: American Lung Association, 2016

Particular 2014 2015 2016 2017 2018

Number of Wildfires

7,233 8,283 6,954 7,117 6,284

Number of Acers Burned

625,540 880,899 669,534 505,956 876,147

Table 4: Number of Wildfires Occurred in California, 2014 – 2018

Source: California Department of Forestry and Fire Protection

Figure 11: Ozone Forming N0x Emission Sources in

California, As of 2018

Source: American Lung Association, 2018

C a l i f o r n i a A i r C l e a n i n g U n i t s M a r k e t S i z e , B y V o l u m e

Affected

Population

13.00%Rest of the

Population

87.00%

Transportation

84.00%

Stationary

Sources

13.00%

Area-Wide

Sources

3.00%

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Portable Air

Cleaning,

64.50%

Whole House

in-duct

Devices,

35.50%

2017

Figure 12: California Air Cleaning Units Market Share, By Category Type, By Volume, 2017 & 2023F

C a l i f o r n i a A i r C l e a n i n g U n i t s M a r k e t S h a r e , B y C a t e g o r y T y p e

Source: TechSci Research

Figure 13: Los Angeles Households without Vehicle and Vehicles per Household, 2015-2017

12.10% 12.20% 12.32%

1.59 1.62 1.65

2015 2016 2017

Households without Vehicle Vehicles per Household

Source: TechSci Research

Portable Air

Cleaning,

67.85%

Whole House

in-duct

Devices,

32.15%

2023F

726.75Thousands

1,060.61 Thousands

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C a l i f o r n i a A i r C l e a n i n g U n i t s M a r k e t

A t t r a c t i v e n e s s I n d e x , B y C a t e g o r y T y p e

Note: The size of the bubble corresponds to the market size in 2017.

Low Medium High

CAG

R (

2017-2

023F)

Absolute Index

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

9.00%

0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50

Whole House in-duct Devices

Portable Air Cleaning

Figure 14: California Air Cleaning Units Market Attractiveness Index, By Category Type, By Volume, 2017-2023F

Source: TechSci Research

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California Portable Air Cleaning Units

Market Outlook

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Figure 15: California Portable Air Cleaning Units Market Size, By Volume, 2017-2023F (Thousand Unit)

Source: TechSci Research

CAGR (2017-2023F)By Volume: 7.41%

C a l i f o r n i a P o r t a b l e A i r C l e a n i n g U n i t s

M a r k e t S i z e , B y V o l u m e

Figure 16: California Number of Asthma Cases in Top 5 Cities till 2016

62,841 68,228 87,820

683,531

1,454,083

Modesto-Merced Bakersfield Fresno-Madera San Jose-San

Francisco-Oakland

Los Angeles-Long

Beach

Source: American Lung Association

468.75499.72

534.58575.49

620.29669.21

719.63

2017 2018 2019E 2020F 2021F 2022F 2023F

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Electronic

, 68.50%

Filter-based,

31.50%

2017

Figure 17: California Portable Air Cleaning Units Market Share, By Type, By Volume, 2017 & 2023F

C a l i f o r n i a P o r t a b l e A i r C l e a n i n g U n i t s M a r k e t S h a r e , B y T y p e

Source: TechSci Research

Electronic

, 71.00%

Filter-based,

29.00%

2023F

Table 5: California Top 5 Largest Wildfires

Fire Name (Cause) Date County Acres

MENDOCINO COMPLEX (Under Investigation)

July 2018Colusa County, Lake County,

Mendocino County and Glenn County

459,123

THOMAS (Under Investigation)

December 2017 Ventura and Santa Barbara 281,893

CEDAR (Human Related) October 2003 San Diego 273,246

RUSH (Lightning) August 2012 Lassen 271,911

RIM (Human Related) August 2013 Tuolumne 257,314

Source: California Department of Forestry & Fire Protection

468.75 Thousands

719.63Thousands

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C a l i f o r n i a P o r t a b l e A i r C l e a n i n g U n i t s M a r k e t

A t t r a c t i v e n e s s I n d e x , B y T y p e

Note: The size of the bubble corresponds to the market size in 2017.

Low Medium High

CAG

R (

2017-2

023F)

Absolute Index

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

9.00%

10.00%

0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50

Electronic

Filter-based

Figure 18: California Portable Air Cleaning Units Market Attractiveness Index, By Type, By Volume, 2017-2023F

Source: TechSci Research

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California Whole House in-duct Devices

Air Cleaning Units Market Outlook

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Figure 19: California Whole House in-duct Devices Air Cleaning Units Market Size, By Volume, 2017-2023F

(Thousand Unit)

Source: TechSci Research

CAGR (2017-2023F)By Volume: 4.76%

C a l i f o r n i a W h o l e H o u s e i n - d u c t D e v i c e s A i r

C l e a n i n g U n i t s M a r k e t S i z e , B y V o l u m e

Figure 20: Annual Average Particulate Matter Concentration in California and Top 5 Counties in 2015 & 2016

(µg/m3)

10.0

17.916.5

14.516.1

13.3

9.0

15.9 15.5 14.8 14.7 14.1

California Kern Kings San Bernardino Tulare Riverside

2015 2016

Source: California Environmental Protection Agency

258.00271.22

284.85297.04

309.91323.41

340.99

2017 2018 2019E 2020F 2021F 2022F 2023F

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Filter-only,

60.00%

Electronic

, 40.00%

2017

Figure 21: California Whole House in-duct Devices Air Cleaning Units Market Share, By Type, By Volume,

2017 & 2023F

C a l i f o r n i a W h o l e H o u s e i n - d u c t D e v i c e s A i r C l e a n i n g

U n i t s M a r k e t S h a r e , B y T y p e

Source: TechSci Research

Filter-only,

57.00%

Electronic,

43.00%

2023F

Figure 22: California Population in 2016 & 2060E (Million)

9.3

4.2

20.4

5.59.2

4.4

24

13.5

<18 18-24 25-64 65<

2016 2060E

Source: California Department of Finance

258.00 Thousands

340.99 Thousands

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C a l i f o r n i a W h o l e H o u s e i n - d u c t D e v i c e s A i r C l e a n i n g U n i t s

M a r k e t , B y S u p p l i e r

Table 6: Number of Whole House in-duct Air Cleaning Unit Manufacturers in US and Suppliers/Distributors in California

Source: TechSci Research

Figure 23: United States Population Living in Unhealthy Levels of Ozone & Particle Pollution, 2017

Source: American Lung Association

Affected Population

38.90%

Rest of the

Population

61.10%

Number of Manufacturers of Whole House in-duct Devices Air Cleaning Units (in US)

Number of Suppliers/Distributors of Whole House in-duct Devices Air Cleaning Units (in CA)

25-30 50-60

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C a l i f o r n i a W h o l e H o u s e i n - d u c t D e v i c e s A i r C l e a n i n g U n i t s

M a r k e t , B y S u p p l i e r

Name Product Offerings Location Contact Details

Ferguson Heating & Cooling CleanEffects Pomona +1 909-517-3085

Burke Engineering Co. Media Air Cleaner Los Angeles +1 626-579-6763

Andrew D Cooper Co Inc Performance Series, Comfort Ez-Flex Anaheim +1 714-991-4700

Best in the West Air Conditioning & Heating

Whole House Duct Mount HEPA Air CleanerBermuda Dunes

+1 760-343-1002

Dan-Son Air Tempstar Air Purifier Sylmar +1 818-439-1852

Carrier (United Technologies Corp.) Infinity Air Purifier Connecticut +1 800-227-7437

Goodman Air Conditioning & Heating (Daikin)

AM11 Series media air cleaners Texas +1 877-254-4729

Beyond by Aerus Sanctuairy Virginia +1 800-572-0502

Aprilaire Model 5000 Wisconsin +1 800-334-6011

IQAir North America, Inc Perfect 16 La Mirada +1 877-304-7247

Amaircare Amaircare 10000 Canada +1 800-268-7732

Hamilton Thorne ZANDAIR PCOC 3 Massachusetts +1 978-921-2050

General Filters Incorporated MAC Series, AC Series, TERSus Series Michigan +1 866-476-5101

Field Controls Media Air Cleaner North Carolina +1 252-522-3031

Bryant Heating & Cooling Systems (United Technologies Corp.)

Evolution Perfect Air Purifier Connecticut +1 800-428-4326

Trane CleanEffects North Carolina +1 910-323-5131

Maytag Maytag Electronic Air Cleaner Michigan +1 800-344-1274

Lennox International PureAir Air Purification System Texas +1 972-497-5000

RGF Environmental Group, Inc REME HALO whole home in-duct air purifier Florida +1 561-848-1826

Triatomic Environmental Inc Fresh-Aire UV APCO Florida +1 561-748-4864

Source: TechSci Research

Table 7: List of Manufacturers/Suppliers/Distributors of Whole House in-duct Devices Air Cleaning Units

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C a l i f o r n i a W h o l e H o u s e i n - d u c t D e v i c e s A i r C l e a n i n g U n i t s

M a r k e t , B y B r a n d

Table 8: List of Key Brands for Whole House in-duct Devices Air Cleaning Units

Name of Brand Brand Owner Price Range (USD)

CleanEffects Trane 800 – 1000

Infinity Air PurifierCarrier (United Technologies

Corp.)800 – 1000

AM11 Series media air cleanersGoodman Air Conditioning &

Heating (Daikin)90 – 110

Perfect 16 IQAir North America, Inc 275 – 325

PureAir Air Purification System Lennox International 1000 – 1200

Electronic Air Cleaner (F300) Honeywell International, Inc 590 - 700

Source: TechSci Research

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C a l i f o r n i a W h o l e H o u s e i n - d u c t D e v i c e s A i r C l e a n i n g U n i t s

M a r k e t A t t r a c t i v e n e s s I n d e x , B y T y p e

Note: The size of the bubble corresponds to the market size in 2017.

Low Medium High

CAG

R (

2017-2

023F)

Absolute Index

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

0.00 0.50 1.00 1.50 2.00 2.50 3.00

Electronic

Filter-only

Figure 24: California Whole House in-duct Devices Air Cleaning Units Market Attractiveness Index, By Type,

By Volume, 2017-2023F

Source: TechSci Research

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California Electronic In-duct Vs Portable

Electronic Air Cleaning Units Market Outlook

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Figure 25: California Electronic In-duct Air Cleaning Units Market Size, By Value, 2017-2023F (USD Million)

61.40 65.33 69.61 73.48 78.17 83.1889.44

2017 2018 2019E 2020F 2021F 2022F 2023F

Source: TechSci Research

CAGR (2017-2023F)By Value: 6.47%

C a l i f o r n i a E l e c t r o n i c i n - d u c t V s P o r t a b l e E l e c t r o n i c A i r

C l e a n i n g U n i t s M a r k e t S i z e , B y V a l u e

Figure 26: California Portable Electronic Air Cleaning Units Market Size, By Value, 2017-2023F (USD Million)

Source: TechSci Research

CAGR (2017-2023F)By Value: 8.60%

38.5341.58

44.8248.72

53.1357.96

63.20

2017 2018 2019E 2020F 2021F 2022F 2023F

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Figure 27: California Electronic In-duct Air Cleaning Units Market Size, By Volume, 2017-2023F (Thousand Unit)

103.20 109.25 116.02 122.05 129.20 136.80 146.62

2017 2018 2019E 2020F 2021F 2022F 2023F

Source: TechSci Research

CAGR (2017-2023F)By Volume: 6.03%

C a l i f o r n i a E l e c t r o n i c i n - d u c t V s P o r t a b l e E l e c t r o n i c A i r

C l e a n i n g U n i t s M a r k e t S i z e , B y V o l u m e

Figure 28: California Portable Electronic Air Cleaning Units Market Size, By Volume, 2017-2023F (Thousand Unit)

Source: TechSci Research

CAGR (2017-2023F)By Volume: 8.05%

321.10 343.66 368.86 399.33 433.71 471.25 510.93

2017 2018 2019E 2020F 2021F 2022F 2023F

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C a l i f o r n i a E l e c t r o n i c i n - d u c t V s P o r t a b l e E l e c t r o n i c A i r C l e a n i n g

U n i t s M a r k e t S i z e , B y V a l u e , B y S h a r e

Figure 29: California Whole House Electronic in-duct Vs Portable Electronic Air Cleaning Units Market Share,

By Value, 2017 & 2023F

Source: TechSci Research

In-duct,

61.44%

Portable, 38.56%

2017

In-duct, 58.59%

Portable, 41.41%

2023F

USD 99.93 Mn

USD 152.64 Mn

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C a l i f o r n i a E l e c t r o n i c i n - d u c t V s P o r t a b l e E l e c t r o n i c A i r C l e a n i n g

U n i t s M a r k e t S i z e , B y V o l u m e , B y S h a r e

Figure 30: California Whole House Electronic in-duct Vs Portable Electronic Air Cleaning Units Market Share,

By Volume, 2017 & 2023F

Source: TechSci Research

In-duct, 24.32%

Portable, 75.68%

2017

In-duct, 22.30%

Portable,

77.70%

2023F

424.29Thousands

657.56Thousands

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Honeywell

International, Inc,

25.00%

Blueair, 12.00%

Whirlpool

Corporation, 9.50%Rabbit Air, 6.50%

Others,

47.00%

C a l i f o r n i a E l e c t r o n i c i n - d u c t V s P o r t a b l e E l e c t r o n i c A i r C l e a n i n g

U n i t s M a r k e t S i z e , B y C o m p a n y

Honeywell

International, Inc,

20.00%

IQAir North

America, Inc.,

13.00%

Daikin North

America LLC,

7.00%

Others,

60.00%

Figure 31: California Whole House Electronic in-duct Devices Air Cleaning Units Market Share, By Company, By Value, 2017

Source: TechSci Research

Figure 32: California Portable Electronic Air Cleaning Units Market Share, By Company, By Value, 2017

USD 61.4 Mn

USD 38.53 Mn

Others : Whirlpool Corporation, General Filters Inc, Aprilaire etc.

Others : GermGuardian, Austin Air, Winix, Aprilaire etc.

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C a l i f o r n i a E l e c t r o n i c i n - d u c t V s P o r t a b l e E l e c t r o n i c A i r

C l e a n i n g U n i t s M a r k e t A t t r a c t i v e n e s s I n d e x , B y T y p e

Note: The size of the bubble corresponds to the market size in 2017.

Low Medium High

CAG

R (

2017-2

023F)

Absolute Index

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

0.00 0.50 1.00 1.50 2.00 2.50

Portable Electronic

Electronic in-duct

Figure 33: California Electronic in-duct Vs Portable Electronic Air Cleaning Units Market Attractiveness Index,

By Type, By Volume, 2017-2023F

Source: TechSci Research

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Supply Chain Analysis

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• Burke Engineering Co.• Andrew D Cooper Co Inc

S u p p l y C h a i n A n a l y s i s

Air Cleaner Manufacturers / Contract Manufacturers / Importers

Source: TechSci Research

• IQAIR North America, Inc• Winix America Inc• Honeywell International, Inc. • Austin Air Systems Ltd.

End users mostly procure air cleaning units through distributors and online sites.

However, installation of units is done by local agencies, which are also engaged in providing maintenance and regular servicing of installed air cleaning units.

Distributors / Exclusive Stores

Residential Sector

End-Users

• Andrew D Cooper Co Inc• Best in the West Air

Conditioning & Heating• Dan-Son A

Retailer

Online

Most Prominent Route less Prominent Route

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Market Dynamics

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D r i v e r s & C h a l l e n g e s

• Increasing Airborne Contaminants

• Rising Elderly Population

• Growing Number of Natural Calamities such as Wild Fire, etc.

Drivers

• High Wind Speed in the Coastal Region

• Possibility of Economic Recession and Slowdown in US in 2020

Challenges

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D r i v e r s

Increasing Airborne Contaminant : Exposure to air pollutants causes various lung diseases, which according

to the American Lung Association, claim the lives of 350,000 people in the United States each year. Air pollution also

affects the brain and can lead to a drop in cognitive abilities, which can lead to dementia and other health problems.

Additionally, high ownership of heavy-duty automobiles leads to emissions such as sulfur dioxide, hydrogen sulfide,

nitrogen oxides, benzene and particulate matter. Thus, demand for air purifiers is expected to grow in the California

during the forecast period.

Rising Elderly Population : As per California Department of Finance in 2016, the population aged above 65 years

in California stood at 5.5 Million (14% of total California Population) which is expected to increase to 13.5 million (26.5%

of total California Population) by 2060. As elderly people require clean and contaminants free air in order to live a healthy

life, use of air cleaner is inevitable. Air cleaners are used to reduce the air pollutants, contaminates, CO2 emissions etc.,

Thus, the demand for the air purifiers is anticipated to increase in California in near future.

Growing Number of Natural Calamities such as Wild Fire, etc. : In 2018, as per California

Department of Forestry and Fire Protection around 876 thousand acers was burned due to wildfires in California as

compared to 505 thousand acers burned in 2017. In July 2018, Mendocino Complex wildfire in North California is the

largest wildfire accident in state history, where 459,123 acers are burned due to wildfire. These incidents degrade the

quality of air by increasing the level of fine particle pollution in the air and by emitting harmful gases which in turn

hampers the better quality of life. There by growing number of natural calamities such as wild fire, etc., are expected to

drive the demand for the air purifiers in the forecast period.

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C h a l l e n g e s

High Wind Speed in the Coastal Region: Coastal region of California such as San Francisco Bay Area

experiences high wind speeds. This high speed wind also has high levels of humidity. With high humidity levels of coastal

areas, dust concentration can go as high as 25%. This poses a challenge to the air cleaners with their limited capability

to handle pollution and dust level.

Possibility of Economic Recession and Slowdown in US in 2020

The possibility of economic slowdown in US can pose a challenge to the sale of air cleaners across the region. Economic

slowdown can downsize per capita income which in turn will limit the disposable income and purchasing power of a

consumer. Any such event will negatively affect California air cleaner market.

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Market Trends & Developments

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M a r k e t T r e n d s & D e v e l o p m e n t s

In 2018, adult population of 6 counties in California has witnessed1.8% growth in asthma cases. Increasing cases of asthma in adultpopulation is driving air cleaner industry

Per capita income in US has increased around 4.5% in recent2-3 years. Rising income levels are allowing Californiapopulation to afford advanced healthcare facilities including aircleaners

Air cleaner has been a price sensitive market. Emergence ofinexpensive portable air cleaning units which can be bought inas low as USD 80 are becoming choice of the consumer

Rising awareness about prevention of air-related problems suchas asthma, allergies etc.

Prevalence of allergies among newborns 05

04

03

02

01

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Competitive Landscape

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C o m p e t i t i v e B e n c h m a r k i n g

Source: TechSci Research

Company Portable Air Cleaning UnitsWhole House in-duct Air Cleaning

Units

Honeywell International, Inc. Yes Yes

IQAir North America, Inc. Yes Yes

Whirlpool Corporation Yes Yes

Austin Air Systems Ltd. Yes No

Winix America Inc. Yes No

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BASIC DETAILS & BUSINESS OVERVIEW

➢ Established: 1906

➢ Headquarters: New Jersey, US

➢ Honeywell International Inc. is a global

technology conglomerate based in the US.

The company has a diverse product

portfolio, offering its products through four

main business segments: Aerospace,

Home & Building Technologies,

Performance Materials & Technologies, and

Safety & Productivity Solutions.

➢ The company offers air purifiers through

Honeywell Home segment.

➢ By the end of 2017, the company

employed around 131,000 people

worldwide, out of which approximately

46,000 are located in the US.

➢ The company has more than 1,300 sites

operating in 70 countries worldwide.

KEY PRODUCTS➢ Air Treatment Products➢ Water Treatment Products➢ Humidity & Temperature

Controller Products➢ Air Conditioning Systems➢ HVAC Systems➢ Power Protection Systems➢ Security and Video Intercom

Systems➢ Switch Sockets and Panels

H o n e y w e l l I n t e r n a t i o n a l , I n c .

KEY PERSONNEL

• Darius Adamczyk, President

& CEO

KEY CONTACT PERSON

• Carl Minnis - Director, Global

Transportation & Logistics

• Tel: +1 800-558-1711

CONTACT DETAILS

Corporate Headquarters

115 Tabor Rd.

Morris Plains, NJ 07950

United States

Phone: 1 (877) 841-2840

Website: www.honeywell.com

FINANCIALSFinancial Metrics- Consolidated (USD Million)

Source: Annual Reports

Particular 2017 2016 2015

Revenue 40,534 39,302 38,581

%

Growth3.14 1.87 --

EBIT 7,151 6,683 6,828

%

Margin17.64 17.01 17.69

Net

Income7,690 7,186 7,256

%

Margin18.97 18.28 18.81

REVENUE BREAK-UP, BY GEOGRAPHY, 2017

United

States,

56.06%Europe,

25.66%

Rest of

World,

18.29%

Source: Annual Reports

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H o n e y w e l l I n t e r n a t i o n a l , I n c .

Supply Chain :

➢ The company sells their product through Distributor, Retail Stores and Online in United States

➢ Kaz is the official distributor of Honeywell in the United States

➢ The company offers their air purifiers to Residential, Commercial and Automotive Sectors

➢ The company sells their product in United States through more than 30 retail stores

Key market Focus and Geographical Presence:

➢ The company has its presence in 70 countries across five regions (North America, Europe, Asia-Pacific, South America

and Middle East & Africa) globally

➢ The company earns more than 55% of its revenue from United States itself

Planned Investments : No Major Planned Investments

Market positioning : The company is the leading player in both Whole House Electronic in-duct Devices as well as

Portable Electronic Air Cleaning Units market in California.

Product Category Brand Name/Model No. Price (USD)

Portable Filter Based HPA020B Tabletop 80

Portable Electronic 16200 HEPAClean Tabletop 250

In Duct Filter Based Whole-House Media Air Cleaner (F100) 119

In Duct Electronic Electronic Air Cleaner (F300) 595

Pricing of Targeted Products:

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BASIC DETAILS & BUSINESS OVERVIEW

➢ Established: 1991

➢ Headquarters: California, US

➢ IQAir North America, Inc. operates as a

subsidiary of 1963-established IQAir AG, a

Switzerland-based company involved in the

manufacturing of air purification systems.

➢ Through IQAir North America, Inc., the

parent company operates in the United

States and South America region.

➢ The company offers following products:

• Room Air Purifiers

• Whole-house Systems

• Personal Air Purifiers

• Air Quality Monitors

➢ The company manufactures air purifiers for

residential, institutional and commercial

purposes and offers these products

through room air purifiers, personal air

purifiers and whole-house systems

categories along with replacement filters

for all.

KEY PRODUCTS

➢ Residential Air Purifiers

➢ Commercial Air Purifiers

➢ Air Cleaners

➢ Air Quality Monitors

I Q A i r N o r t h A m e r i c a , I n c .

KEY PERSONNEL

• Frank Hammes, President

• Glory Dolphin-Hammes, CEO

KEY CONTACT PERSON

• Todd Longbrake, Sales

Manager

• Tel: +1 877-715-4247

CONTACT DETAILS

14241 Firestone Blvd

La Mirada

California-90638

United States

Phone: +1 877-715-4247

Website: www.iqair.com

➢ Apart from air purifiers, IQAir also

offers air quality monitors and other

air quality solutions. Major focus

areas of the company are medical,

education, offices, museums,

laboratories and hospitality industry.

➢ The company’s air purifiers are

equipped with HyperHEPA Filtration

Technology and these filters are

installed by Hong Kong Hospital

Authority after consistent testing to

fight against Severe Acute

Respiratory Syndrome (SARS).

➢ The company holds H12/13

Certification by IAACM (International

Association of Air Cleaner

Manufacturers).

➢ As of 2017, the company has about

50 employees at its California office.

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Supply Chain :

➢ The sells its product through Online, Dealers and Retail stores in the country

➢ The company provides Room Air Purifiers, Personal Air Purifiers, Air Quality Monitor and Whole-House System for

Residential sector in United States

➢ The company offers product support for Air Purifiers in United States through its distributors

Key market Focus and Geographical Presence:

➢ The company has its presence United States, Canada and Mexico countries in North America region

➢ United States is the leading revenue generating country for the company

Planned Investments : No Major Planned Investments

Market positioning : As the company offers lower noise and longer life span of air purifiers it is the second largest

player in Whole House Electronic in-duct Devices market in California.

Product Category Brand Name/Model No. Price (USD)

Portable Filter Based - -

Portable Electronic HealthPro Plus 899

In Duct Filter Based Perfect16 Deposit 295

In Duct Electronic - -

Pricing of Targeted Products:

I Q A i r N o r t h A m e r i c a , I n c .

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BASIC DETAILS & BUSINESS OVERVIEW

➢ Established: 1955

➢ Headquarters: Michigan, US

➢ Whirlpool Corporation is a global

manufacturer and marketer of home

appliances.

➢ The company manufactures appliances

such as air purifiers, air conditioners,

freezers, and washing machines.

➢ Whirlpool Corporation has 43

manufacturing locations, with 13 being in

North America. The company has its

operations in 170 countries worldwide.

➢ The company operates through Whirlpool,

KitchenAid, Maytag, Consul, Brastemp,

Amana, Bauknecht, Jenn-Air, Indesit and

other major brand names in nearly every

country across the world.

➢ Whirlpool Corporation has over 92,000

employees, globally, as of 2017.

KEY PRODUCTS

➢ Air Purifiers

➢ Air Conditioners

➢ Freezers

➢ Refrigerators

➢ Water Heaters

➢ Water Filters

➢ Washing Machines

W h i r l p o o l C o r p o r a t i o n

KEY PERSONNEL

• Jeff M. Fettig, Director

• Marc R. Bitzer, President and

Chief Executive Officer

KEY CONTACT PERSON

• Byron Green - Vice President

of Manufacturing, North

America

• Tel: +1 269 923 5000

CONTACT DETAILS

2000 N. M-63

Benton Harbor

Michigan, 49022-2692

United States

Phone: 1-269-923-5000

Website: www.whirlpool.com

FINANCIALSFinancial Metrics- Consolidated (USD Million)

Source: Annual Reports

Particular 2017 2016 2015

Revenue 21,253 20,718 20,891

%

Growth2.58 -0.82 --

EBIT 1,136 1,368 1,242

%

Margin5.35 6.61 5.95

Net

Income350 888 783

%

Margin1.65 4.28 3.75

REVENUE BREAK-UP, BY GEOGRAPHY, 2017

North

America, 54.00%

Europe,

Middle East & Africa, 23.00%

Latin America,

16.00%

Asia, 7.00%

Source: Annual Reports

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Supply Chain :

➢ The company sells its product through Online, Dealers, Distributors and Retail Stores across the world

➢ The company has 13 manufacturing units in North America

➢ The company offers its product through more than 20 retail stores in California

➢ The company provides Air Purifier for both Residential as well as Commercial Sectors

Key market Focus and Geographical Presence:

➢ The company earns more than 50% of their revenue from North America region

➢ The company employees around 26,000 employees in North America

Planned Investments : No Major Planned Investments

Market positioning : Whirlpool uses one of the finest quality of HEPA filters for its air purifiers, which helped the

company to become one of the leading players in portable air cleaning segment in California

Product Category Brand Name/Model No. Price (USD)

Portable Filter Based Whispure Tower APT40010R 115.56

Portable Electronic WPPRO2000B Whispure 369

In Duct Filter Based - -

In Duct Electronic Dehumidifiers WPDV160XS -

Pricing of Targeted Products:

W h i r l p o o l C o r p o r a t i o n

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BASIC DETAILS & BUSINESS OVERVIEW

➢ Established: 1990

➢ Headquarters: New York, US

➢ Austin Air Systems Ltd. is engaged in

manufacturing and sale of air purification

systems, primarily for hospitals and

households in the United States.

➢ The company has international dealers in

Canada, China, Germany, Spain, UK,

Singapore and Malaysia.

➢ Austin Air Systems Ltd. has one of the

largest air cleaner manufacturing facility in

the world, built at 480,000 sq. ft. of area,

and manufactures everything in-house,

from filter to metal forming and final

product painting.

➢ The company’s air purifiers are available

on leading online shopping websites such

as Amazon.com, tmall.com, jd.com,

suning.com and yhd.com.

KEY PRODUCTS

➢ Formaldehyde-specific Air

Purifiers

➢ Baby-type Air Purifiers

➢ Pet-specific Air Purifiers

➢ Air Purifiers for Asthma

Patients

➢ Air Cleaners

➢ Replacement Filters

➢ Medical Grade Air Purifiers

A u s t i n A i r S y s t e m s L t d .

KEY PERSONNEL

• Richard Taylor, Founder &

President

• Lauren McMillan, Vice

President

KEY CONTACT PERSON

• Michael Domon, Vice

President, Sales

• Tel: +1 716-856-3700

CONTACT DETAILS

500 Elk St Buffalo

New York - 14210

United States

Phone: +1 716-856-3700

Website: www.austinair.com

➢ The company offers filtration

systems for gas absorption, gases

and odor removals, chemical

removals and trapping of airborne

dust and dander emitted by pets,

appliances, instruments, etc.

➢ Air purifiers manufactured by Austin

Air Systems are designated as

medical grade air purifiers.

➢ The company’s air purifier models

are Energy Star certified. Other

certifications issued to the

company’s products include AHAM

Certification for CADR and NSF

Certification for Technical

Compliance.

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Supply Chain :

➢ The company sells its air purifiers through Online, Dealers & Retail Stores in the country

➢ The company has 6 authorized international dealers for sales of its product across the world

➢ The company sells its product through more than 90 retail stores in California

➢ The company provides Air Purifier for both Residential as well as Commercial Sectors

Key market Focus and Geographical Presence:

➢ The company offers their product in more than 100 countries across five regions (North America, Europe, Asia-Pacific,

South America and Middle East & Africa) globally

Planned Investments : No Major Planned Investments

Market positioning : The company received the California Environmental Protection Agency’s Air Resources Board

certification, which conforms their products are under standard ozone emissions.

Product Category Brand Name/Model No. Price (USD)

Portable Filter Based - -

Portable Electronic Healthmate Jr. HM200 414.99

In Duct Filter Based - -

In Duct Electronic - -

Pricing of Targeted Products:

A u s t i n A i r S y s t e m s L t d .

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BASIC DETAILS & BUSINESS OVERVIEW

➢ Established: 2013

➢ Headquarters: Illinois, US

➢ Winix America Inc. operates as a

subsidiary of South Korea-based Winix

Inc., which was incorporated in 1973.

➢ The company mainly offers air purifiers,

replacement filters, humidifiers and

dehumidifiers in the United States.

➢ Winix products are Energy Star and ARB

certified. Its air purifiers also have AHAM

certification for CADR and NSF certification

for technical compliance.

➢ South Korea-based parent company Winix

Inc. has been exporting air purifier models

such as PlasmaWave 9000 and

PlasmaWave 5000 to the United States

since 2006.

➢ As of 2018, the company plans to use its

headquarters and distribution center at

Vernon Hills as the manufacturing facility.

KEY PRODUCTS

➢ Air Purifiers

➢ Replacement Filters

➢ Humidifiers

➢ Dehumidifiers

W i n i x A m e r i c a I n c .

KEY PERSONNEL

• Tony Kircher, President of

Winix America & Winix

Europe

KEY CONTACT PERSON

• Henrique Boscolo – National

Sales Manager

• Tel: +1 847-551-9900

CONTACT DETAILS

220 North Fairway Drive

Vernon Hills

Illinois – 60061

United States

Phone: +1 847-551-9900

Website:

www.winixamerica.com

➢ The company’s air purifiers are based

on Plasma Wave technology and

three smart sensors: odor sensor for

monitoring chemicals and odor,

particle sensors for monitoring

particles present in the air that can

aggravate allergy and light sensors

for quiet and energy efficient

operation.

➢ Apart from its captive online portal,

Winix products are available at

retailers such as Costco, Bed Bath &

Beyond, Home Depot and others.

➢ As of 2018, the company has its

presence in Americas, Europe and

Asia-Pacific regions.

➢ As of 2018, the company employs

around 100 people across the world.

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Supply Chain :

➢ The company sells its products only through their Online Portal and Retail Store in US

➢ The company provides Air Purifier for both Residential as well as Commercial Sectors

➢ The company sells its products through major retail and online stores such as Costco, Amazon, Home Depot, Bed

Bath & Beyond, etc., in North America

Key market Focus and Geographical Presence:

➢ The company has its presence in America, Europe as well as Asia-Pacific regions

Planned Investments : No Major Planned Investments

Market positioning : The company offers its air purifiers with longer warranty periods as well as use of updated

technologies such as Wifi connection, which helped them in being one of the major player in the country.

Product Category Brand Name/Model No. Price (USD)

Portable Filter Based WINIX B151 99.99

Portable Electronic WINIX T1 1299.99

In Duct Filter Based - -

In Duct Electronic - -

Pricing of Targeted Products:

W i n i x A m e r i c a I n c .

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Strategic Recommendations

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P o r t a b l e A i r C l e a n i n g U n i t s t o R e g i s t e r F a s t e s t G r o w t h

➢ Over the last few years, demand for affordable and compact

purifiers across California has increased significantly. In the

year 2017, 468.75 thousands of portable air cleaning units

have been sold in California which is forecast to grow at a

CAGR of 7.41% in next 5 years owing to the increasing

demand of low-cost, portable and convenient air cleaning

units.

➢ Rising demand for portable air cleaning units can be mainly

attributed to increasing number of small apartments.

Moreover, people who work in cubicle settings, tiny offices or

travel a lot also demand portable air purifiers.

➢ Air purification is relatively a new concept for cars, kitchens,

table tops and other application areas and companies such as

Molukule Inc. are offering portable air cleaners which can be

used at all these locations due to their swift movement.

Availability of portable air cleaning units in various models and

types is expected to emerge as an extra advantage for the

market players.

➢ Air cleaning unit manufacturers across California are

recommended to focus on the requirements of different

segments such as car, kitchen and table top air purifiers to

capitalize on the emerging market opportunities.

1

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U p s u r g e i n E l e c t r o n i c P o r t a b l e A i r C l e a n i n g

U n i t s i n C o m i n g Y e a r s

➢ Demand for electronic portable air cleaning units is expected

to surge in the residential sector during the forecast period.

One of the major use for electronic portable air cleaning units

in California is addressing health issues, due to depleting air

quality and growing incidences of allergies and asthma.

➢ Electronic portable air cleaning units accounted for USD38.53

million of market size in California (29.6% of total home air

cleaning units market in California). The surging demand for

these products will drive the market with 8.6% of CAGR from

2017 to 2023.

➢ Increasing pollution levels in major states such as California,

Ohio, Kentucky, Texas and Indiana are impacting the health of

geriatric population and babies, thereby boosting demand for

electronic portable air cleaning units in the country. The

demand is expected to increase in the education sector,

banking sector, and laboratories, on account of rising

awareness about the adverse effects of polluted air.

➢ Consequently, companies operating in the United States air

cleaning units market should emphasize on catering to the

residential sector of the country with efficient electronic

portable air cleaning units.

2

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Annexure

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California Air Cleaning Units Market Size, By Value, 2017-2023F (USD Million)

130.17138.99

148.25157.81

168.79180.49

194.07

2017 2018 2019E 2020F 2021F 2022F 2023F

Source: TechSci Research

CAGR (2017-2023F)By Value: 6.88%

A n n e x u r e

Portable Air

Cleaning,

38.68%

Whole House

in-duct

Devices,

61.32%

2017

California Air Cleaning Units Market Share, By Category Type, By Value, 2017 & 2023F

Source: TechSci Research

Portable Air

Cleaning,

41.55%

Whole House

in-duct

Devices,

58.45%

2023F

USD130.17 Million

USD194.07 Million

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California Whole House in-duct Devices Air Cleaning Units Market Size, By Value, 2017-2023F (USD Million)

79.82 84.77 89.96 94.65 100.27 106.09 113.44

2017 2018 2019E 2020F 2021F 2022F 2023F

Source: TechSci Research

CAGR (2017-2023F)By Value: 6.03%

A n n e x u r e

Source: TechSci Research

California Portable Air Cleaning Units Market Size, By Value, 2017-2023F (USD Million)

CAGR (2017-2023F)By Value: 8.17%

50.34 54.22 58.2963.16

68.5274.39

80.63

2017 2018 2019E 2020F 2021F 2022F 2023F

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About Us

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides

market research reports in a number of areas to organizations. The company uses innovative business models that focus on improving

productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-

specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global

industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of

the opportunities available in the market.

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Partial List of Clients

Disclaimer

The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate orcomplete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for theresults obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein,together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’sinternal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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