Café Rosso: A Good Cup of Coffee

By: Natalie McKaigJoe Farnham

Melanie ChongRomina Mizani

Research Problem: At SFSU there are many different vendors on campus for students to choose from. These vendors range in the variety of food and drinks that they offer, and in the amount and quality of service that is provided.

Objective: We want to determine if the students and faculty simply choose one vendor over another because of conveniences, choice of food, customer service, or quality of food.

Research Hypothesis: If Café Rosso can determine their strong and weak points with their customer service they can increase their customer satisfaction, which would lead to higher profit and greater market share.

Purpose:

Sampling and Data Collection

The QuestionaireGeneral questions on frequency:

2. Do you visit Café Rosso more often than other cafes on campus?○ Yes○ No

3. How often do you go Café Rosso?○ Never○ Once a week○ Twice a week○ Three times a week○ Four times a week○ Everyday

The Questionaire, cont.

-pizza-sandwiches-sushi-bakery goods

8. How do you rate the food from Café Rosso? 1 2 3 4 5 6 7

Hot * * * * * * * Cold Expensive * * * * * * * Inexpensive

Fresh * * * * * * * Frozen Tasty * * * * * * * Not Tasty Plenty of Choices * * * * * * * Limited Choices Nice Packing * * * * * * * Messy Packing Big (size of the food) * * * * * * * Small (size of the food)

What are the things you usually buy at Café Rosso? (Check all that apply)

-salad-snacks-fruit-coffee-tea

Questions on food and food quality:

Questionaire, cont.

9. How did you feel about the service when you visited Café Rosso from your last visit? 1 2 3 4 5 Strongly Somewhat Somewhat Strongly Agree Agree Neutral Disagree Disagree The servers are nice and polite. ○ ○ ○ ○ ○ The service is fast. ○ ○ ○ ○ ○ The orders are correctly taken. ○ ○ ○ ○ ○

Questions concerning quality of service:

Questionaire, cont.

Why do you go to Café Rosso?-good food quality-close distance-nice environment-good service-low price-variety of food

How satisfied are you when visiting Cafe Rosso?-very satisfied-satisfied-somewhat satisfied-neutral-somewhat dissatisfied-dissatisfied-very dissatisfied

Questions regarding overall preference and satisfaction at the café:

Analysis

Recommendations