Cad. consumer prefrence

8/7/2019 Cad. consumer prefrence

1/52

Consumer preference towards Cadbury

Introduction to the Industry

INTRODUCTION

In this research I have survey the product performance and buying behavior of famous brand

chocolates Cadbury, which is consumed by people of all ages. During this research I have interactedwith people of New Delhi. After this research I came to know how people perceives these products on

the variables like price, quality, advertisement, satisfaction, taste, packaging, brand loyalty etc. I also

came to know which particular brand of chocolate is most preferred by people of different age groups. In

this research I have surveyed that how frequently and how much chocolate they consume, whether they

buy small, big or family pack. Trend of ongoing changes in their likings has been shown in the report. In

this report I have tried to explain the entire research and facts product wise.

CONSUMER PREFERENCE

1


2/52


All marketing starts with the consumer. So consumer is a very important person to a marketer

Consumer decides what to purchase, for whom to purchase, why to purchase, from where to purchase

and how much to purchase. In order to become a successful marketer, he must know the liking ordisliking of the customers. He must also know the time and the quantity of goods and services, a

consumer may purchase, so that he may store the goods or provide the services according to the likings

of the consumers. Gone are the days when the concept of market was let the buyers beware or when the

market was mainly the sellers market. Now the whole concept of consumers sovereignty prevails. The

manufacturers produce and the sellers sell whatever the consumer likes. In this sense, consumer is the

supreme in the market.

As consumers, we play a very vital role in the health of the economy local, national or international. The

decision we make concerning our consumption behavior affect the demand for the basic raw materials,

for the transportation, for the banking, for the production; they effect the employment of workers and

deployment of resources and success of some industries and failures of others. Thus marketer must

understand this.

Preference (or "taste") is a concept, used in the social sciences, particularly economics. It assumes a real

or imagined "choice" between alternatives and the possibility of rank ordering of these alternatives

based on happiness, satisfaction, gratification, enjoyment, utility they provide. More generally, it can be

seen as a source of motivation. In cognitive sciences, individual preferences enable choice o

objectives/goals.

History of chocolate:

2


3/52


The origin of chocolate can be traced back to the ancient Maya and Aztec civilizations in Central

America, who first enjoyed chocolati a much-prized spicy drink made from roasted cocoa beans.

Throughout its history, whether as cocoa or drinking chocolate beverage or confectionary treat

chocolate has been a much sought after food..

Chocolate across Europe

An Italian traveler, Francesco carletti, was the first to break the Spanish monopoly. He had visited

Central America and seen how the Indians prepared the cocoa beans and how they made the drink, and

by 1606 chocolate was well established in Italy.

First chocolate for eating

Up until this point all chocolate recipes were based on plain chocolate. It was an English doctor, sir

Hanss sloane, who- after traveling in south America- focused on cocoa and food values, bringing a milk

chocolate recipe back to England.

The original Cadbury milk chocolate was prepared to his recipe.

History:

The earliest record of chocolate was over fifteen hundred years ago in the central America rain forests

where the tropical mix of high rain fall combined with high year round temperatures and humidity

provide the ideal climate for cultivation of the plant from which chocolate is derived, the cacao tree.

Chocolate is made from the cocoa bean, found in pods growing from the trunk and lower branches of

the cacao tree, Latin name theobroma cacao meaning food of the gods

Cacao was corrupted into the more familiar cocoa by the early European explorers. The Maya

brewed a spicy, bittersweet drink by roasting and pounding the seeds of the cacao tree with maize and

capsicum peppers and letting the mixture ferment.

Chocolate in Europe

Xocolatl! or chocolat or chocolate as it became known, was brought to Europe by Cortez, by this time

the conquistadors had learned to make the drink more palatable to European tastes by mixing the ground

3


4/52


roasted beans with sugar and vanilla ( a practice still continued today), thus offsetting the spicy

bitterness of the brew the Aztecs drank.

The first chocolate factories opened in Spain, where the dried fermented beans brought back from the

new world by the Spanish treasure fleets were roasted and ground, and by the early 17 th century

chocolate powder from which the European version of the drink was made- was being exported to

other parts of Europe. The Spanish kept the source of the drink- the beans- a secret for many years, so

successfully in fact, that when English buccaneers boarded what they thought was a Spanish treasurer

galleon in 1579, only to find it loaded with what appeared to be dried sheeps droppings, they burned

the whole ship in frustration. If only they had known, chocolate was so expensive at that time, that it was

worth its weight in silver ( if not gold), chocolate was treasure indeed !

CONSUMPTION OF CHOCOLATES IN INDIA

Chocolate consumption in India is extremely low. Per capita consumption is around 160 gms in the

urban areas, compared to 8-10kg in the developed countries. In rural areas, it is even lower. Chocolates

in India are consumed as indulgence and not as a snack food. A strong volume growth was witnessed in

the early 90s when Cadbury repositioned chocolates from children to adult consumption. The biggest

opportunity is likely to stem from increasing the consumer base. Leading player like Cadbury has been

attempting to do this by value for money offerings, which are affordable to the masses.

Back to the Americas

Events went full circle when English colonists carried chocolate (and coffee) with them to Englands

colonies in north America. Destined to become the united states of America and Canada, they are now

the worlds largest consumers by far of both chocolate and coffee, consuming over half of the words

total production of chocolate alone.

4


5/52


The Quakers

The Quakers were, and still are, a pacifist religious sect, an offshoot of the puritans of English civil war

and pilgrim fathers fame and a history of chocolate would not be complete without mentioning their part

in it. Some of the most famous names in chocolate were Quakers, who for centuries held a virtual

monopoly of chocolate making in the English speaking world fry, Cadbury and row tree are probably

the best known.

Its probably before the time of the English civil war between parliament and king Charles 1st that the

Quakers who evolved from the puritans, first began their historic association with chocolate. Because of

their pacifist religion, they were prohibited from many normal business activities, so as an industrious

people with a strong belief in the work ethic (like the puritans), they involved themselves in food related

businesses and did very well. Baking was a common occupation for them because bread was regarded as

the biblical staff of life, and bakers in England were the first to add chocolate to cakes so it would be a

natural progression for them to start making pure chocolate. They were also heavily involved in

breakfast cereals but thats another story.

What is certain is that the fry, row tree and Cadbury families in England among others, began chocolate

making and in fact Joseph fry of fry &sons (founded 1728 in Bristol, England) is credited with

producing and selling the worlds first chocolate bar. Frys have now all but disappeared (taken over byCadbury) and row tree have merged Swiss company nestle, to form the largest chocolate manufacturer

in the world. Cadbury have stayed with chocolate production and are now, if not quite the largest

probably one of the best-known chocolate makers in the world.

Chocolate as we know it

The first mention of chocolate being eaten in solid form is when bakers in England began adding cocoa

powder to cakes in the mid 1600s. Then in 1828 a Dutch chemist, Johannes van houten, invented amethod of extracting the bitter tasting fat or cocoa butter from the roasted ground beans, his aim was

to make the drink smoother and more palatable, however he unknowingly paved the way for solid

chocolate as we know it.

5


6/52


Chocolate as we know it today first appeared in 1847 when fry & sons of Bristol, England mixed sugar

with cocoa powder and cocoa butter (made by the van houten process) to produce the first solid

chocolate bar then in1875 a Swiss manufacturer,

Daniel peters, found a way to combine (some would say improve, some would say ruin) cocoa powder

and cocoa butter with sugar and dried milk powder to produce the first milk chocolate.

CHOCOLATE PRODUCTION

The cocoa-bean -- the heart of the sweetest delicacy in the world -- is bitter! This is

why, up to the 18th century some native tribes ate only the sweetish flesh of the cocoa

fruit. They regarded the precious bean as waste or used it, as was the case among the

Aztecs, as a form of currency.

TheVarieties

There are two quite different basic classifications of cocoa, under which practically all

varieties can be categorised: Criollo and Forastero cocoas. The pure variety of the

Criollo tree is found mainly in its native Equador and Venezuela. The seeds are of finer quality than

those of the Forastero variety.

They have a particularly fine, mild aroma and are, therefore, used only in the production of high-quality

chocolate and for blending. However, Criollo cocoa accounts for only 10% of the world crop. The

remaining 90% is harvested from trees of the Forastero family, with its many hybrids and varieties. The

main growing area is West Africa. The cocoa tree can flourish only in the hottest regions of the world.

The Harvest

immediately after harvesting, the fruit is treated to prevent it from rotting. At

fermentation sites either in the plantation or at, collecting points, the fruit is opened.

Fermentation

The fermentation process is decisive in the production of high quality raw cocoa. The technique varies

depending on the growing region.

6


7/52


Drying

After fermentation, the raw cocoa still contains far too much water; in fact about 60%. Most of this has

to be removed.

What could be more natural than to spread the beans out to dry on the sun-soaked ground or on mats?

After a week or so, all but a small percentage of the water has evaporated.

Cleaning

Before the real processing begins, the raw cocoa is thoroughly cleaned by passing

through sieves, and by brushing. Finally, the last vestiges of wood, jute fibres, sand and

even the finest dust are extracted by powerful vacuum equipment.

Roasting

The subsequent roasting process is primarily designed to develop the aroma. The entire roasting process

during which the air in the nearly 10 feet high furnaces reaches a temperature of 130 C, is carried out

automatically.

Crushingandshelling

The roasted beans are now broken into medium sized pieces in the crushing machine.

Blending

Before grinding, the crushed beans are weighed and blended according to special recipes. The secret of

every chocolate factory lies in the special mixing ratios, which it has developed for different types of

cocoa.

Grinding

The crushed cocoa beans, which are still fairly coarse are now pre-ground by special milling equipment

and then fed on to rollers where they are ground into a fine paste. The heat generated by the resulting

pressure and friction causes the cocoa butter (approximately 50% of the bean) contained in the beans to

melt, producing a thick, liquid mixture.

This is dark brown in color with a characteristic, strong odour. During cooling it gradually sets: this is

the cocoa paste.

At this point the production process divides into two paths, but which soon join again. A part of the

cocoa paste is taken to large presses, which extract the cocoa butter. The other part passes through

various blending and refining processes, during which some of the cocoa butter is added to it. The two

paths have rejoined.

7


8/52


CocoaButter

The cocoa butter has important functions. It not only forms part of every recipe, but it

also later gives the chocolate its fine structure, beautiful lustre and delicate, attractive

glaze.

Cocoa Powder

After the cocoa butter has left the press; cocoa cakes are left which still contain a 10 to 20% proportion

of fat depending on the intensity of compression.

These cakes are crushed again, ground to powder and finely sifted in several stages

and we obtain a dark, strongly aromatic powder, which is excellent for the preparation of

delicious drinks - cocoa. Cocoa paste, cocoa butter, sugar and milk are the four basic

ingredients for making chocolate. By blending them in accordance with specific

recipes the three types of chocolate are obtained which form the basis of ever product assortment,

namely:

Kneading

In the case of milk chocolate for example, the cocoa paste, cocoa butter, powdered or condensed milk

sugar and flavouring - maybe vanilla - go into the mixer, where they are pulverized and kneaded.

Rolling

Depending on the design of the rolling mills, three or five vertically mounted steel

rollers rotate in opposite directions. Under heavy pressure they pulverise the tiny

particles of cocoa and sugar down to a size of approx. 30 microns. (One micron is a

thousandth part of a millimetre.)

Conching

But still the chocolate paste is not smooth enough to satisfy our palates. But within two

or three days all that will have been put right. For during this period the chocolate paste

will be refined to such an extent in the conches that it will flatter even the most

discriminating palate.

Conches (from the Spanish word "concha", meaning a shell) is the name given to the troughs in which

100 to 1000 kilograms of chocolate paste at a time can be heated up to 80 C and, while being constantly

8


9/52


stirred, is given a velvet smoothness by the addition of certain amounts of cocoa butter. A kind of

aeration of the liquid chocolate paste then takes place in the conches: its bitter taste gradually disappears

and the flavor is fully developed. The chocolate no longer seems sandy, but dissolves meltingly on the

tongue. It has attained the outstanding purity, which gives it its reputation.

Introduction to Chocolate Company

CADBURY

John Cadbury

Milk chocolate for eating was first made by Cadbury in 1897 by adding milk powder John paste to the

dark chocolate recipe of cocoa mass, cocoa butter and sugar. By today's standards this chocolate was not

particularly good: it was coarse and dry and not sweet or milky enough for public tastes.

There was a great deal of competition from continental manufacturers, not only the French,but also the

Swiss, renowned for their milk chocolate.

Led by George Cadbury Junior, the Bournville experts set out to meet the challenge. A considerable

9


10/52


amount of time and money was spent on research and on new plant designed to produce the chocolate in

larger quantities.

A recipe was formulated incorporating fresh milk, and production processes were developed to produce

a milk chocolate 'not merely as good as, but better than' the imported milk chocolate'.

Four years of hard work were invested in the project and in 1905 what was to be

Cadbury's top selling brand was launched.

Three names were considered: Jersey, Highland Milk and Dairy Maid. Dairy Maid

became Dairy Milk, and Cadbury's Dairy Milk, with its unique flavor and smooth

creamy texture, was ready to challenge the Swiss domination of the milk chocolate market.

By 1913 Dairy Milk had become the company's bestselling line and in the mid twenties Cadbury's Dairy

Milkgained its status as the brand leader, a position it has held ever since.

COMPANY OVERVIEW OF CADBURY INDIA

Cadbury began its operations in 1948 by importing chocolates and then re-packing them before

distribution in the Indian market. After 59 years of existence, it today has five company-owned

manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi

(Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). The corporte office

is in Mumbai.

Currently Cadbury India operates in four sectors viz. Chocolate Confectionery, Milk Food Drinks, Gum,

and in the Candy category.

10
http://www.cadburyindia.com/brands/choco1.asphttp://www.cadburyindia.com/brands/choco1.asphttp://www.cadburyindia.com/brands/choco1.asphttp://www.cadburyindia.com/brands/choco1.asphttp://www.cadburyindia.com/brands/choco1.asphttp://www.cadburyindia.com/brands/choco1.asp


11/52


CEO OF CADBURY INDIA - BHARAT PURI

With annual revenues of approximately $50 billion, the combined company is the world's second largest

food company, making delicious products for billions of consumers in more than 160 countries. We

employ approximately 140,000 people and have operations in more than 70 countries

In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the

years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Eclairs and Celebrations

Cadbury enjoys a value market share of over 70% - the highest Cadbury brand share in the world! Their

flagship brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. The pure

taste of CDM defines the chocolate taste for the Indian consumer.

In the Milk Food drinks segment their main product is Bournvita - the leading Malted Food Drink

(MFD) in the country. Similarly in the medicated candy category Halls is the undisputed leader.

The Cadbury India Brand Strategy has received consistent support through simple but imaginative

extensions to product categories and distribution. A good example of this is the development of Bytes.

Crispy wafers filled with coca cream in the form of a bagged snack, Bytes is positioned as "The new

concept of sweet snacking". It delivers the taste of chocolate in the form of a light snack, and thus

heralds the entry of Cadbury India into the growing bagged Snack Market, which has been dominated

until now by Salted Bagged Snack Brands. Bytes were first launched in South India in 2003.

Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two

decades, it has worked with the Kerala Agriculture University to undertake cocoa research and released

clones, hybrids that improve the cocoa yield.

Today, Cadbury is poised in its leap towards quantum growth and new categories of business, namely

gums, mints, snacking and gifting. It is a part of the Cadbury Schweppes Group, world's No.1

Confectionery Company.

11
http://www.cadburyindia.com/brands/bev1.asphttp://www.cadburyindia.com/brands/conf1.asphttp://www.cadburyindia.com/brands/bev1.asphttp://www.cadburyindia.com/brands/conf1.asp


12/52


CADBURY WORLD WIDE

Cadbury is the world's largest confectionery company and have a strong regional

presence in beverages in the Americas and Australia.

With origins stretching back over 200 years, today their

products - which include brands such as Cadbury, Schweppes,

Halls, Trident, Dr Pepper, Snapple, Trebor, Dentyne, Bubblicious and Bassett - are

enjoyed in almost every country around the world. We employ around 60, 00 people

Their heritage starts back in 1783 when Jacob Schweppe perfected his process for manufacturing

carbonated mineral water in Geneva, Switzerland. And in 1824 John Cadbury opened in Birmingham

selling cocoa and chocolate.

These two great household names merged in 1969 to form Cadbury Schweppes plc. Since

then they have expanded their business throughout the world by a programme of organic and

acquisition led growth.

Concentrating on their core brands in beverages and confectionery since the 1980s, they have

strengthened their portfolio through almost fifty acquisitions, including brand icons such as

Mott's, Canada Dry, Halls, Trident, Dentyne, Bubblicious, Trebor, Bassett, Dr Pepper, 7 Up and

Snapple.

- It employs 60,000 people in over 200 countries

- Worlds No 1 Confectionery company

- World's No 2 Gums company- World's No 3 beverage company

STORY OF CADBURY

12
http://www.cadburyschweppes.com/http://www.cadburyschweppes.com/


13/52


The story of Cadbury Dairy Milk started way back in 1905 at Bournville, U.K., but the journey with

chocolate lovers in India began in 1948.

The pure taste of Cadbury Dairy Milk is the taste most Indians crave for when they think of Cadbury

Dairy Milk.

The variants Fruit & Nut, Crackle and Roast Almond, combine

the classic taste of Cadbury Dairy Milk with a variety of

ingredients and are very popular amongst teens & adults.

Recently, Cadbury Dairy Milk Desserts was launched,

specifically to cater to the urge for 'something sweet' after

meals.

Cadbury Dairy Milk has exciting products on offer - Cadbury

Dairy Milk Wowie, chocolate with Disney characters embossed in

it, and Cadbury Dairy Milk 2 in 1, a delightful combination of

milk chocolate and white chocolate. Giving consumers an

exciting reason to keep coming back into the fun filled world of Cadbury.

Our Journey:

Cadbury Dairy Milk has been the market leader in the chocolate category for years. And has participated

and been a part of every Indian's moments of happiness, joy and celebration. Today, Cadbury Dairy

Milk alone holds 30% value share of the Indian chocolate market.

In the early 90's, chocolates were seen as 'meant for kids', usually a reward or a bribe for children. In the

Mid 90's the category was re-defined by the very popular `Real Taste of Life' campaign, shifting the

focus from `just for kids' to the `kid in all of us'. It appealed to the child in every adult. And Cadbury

Dairy Milk became the perfect expression of 'spontaneity' and 'shared good feelings'

The 'Real Taste of Life' campaign had many memorable executions, which people still fondly

remember. However, the one with the "girl dancing on the cricket field" has remained etched in

everyone's memory, as the most spontaneous & un-inhibited expression of happiness.

This campaign went on to be awarded 'The Campaign of the Century', in India at the Abby (Ad Club,

Mumbai) awards.

In the late 90's, to further expand the category, the focus shifted towards widening chocolate

consumption amongst the masses, through the 'Khanewalon Ko Khane Ka Bahana Chahiye' campaign

13


14/52


This campaign built social acceptance for chocolate consumption amongst adults, by showcasing

collective and shared moments.

More recently, the 'Kuch Meetha Ho Jaaye' campaign associated Cadbury Dairy Milk with celebratory

occasions and the phrase "Pappu Pass Ho Gaya" became part of street language. It has been adopted by

consumers and today is used extensively to express joy in a moment of achievement / success.

The interactive campaign for "Pappu Pass Ho Gaya" bagged a Bronze Lion at the prestigious Cannes

Advertising Festival 2006 for 'Best use of internet and new media'. The idea involved a tie-up with

Reliance India Mobile service and allowed students to check their exam results using their mobile

service and encouraged those who passed their examinations to celebrate with Cadbury Dairy Milk.

The 'Pappu Pass Ho Gaya' campaign also went on to win Silver for The Best Integrated Marketing

Campaign and Gold in the Consumer Products category at the EFFIES 2006 (global benchmark for

effective advertising campaigns) awards.

Did You Know?

Cadbury Dairy Milk emerged as the No. 1 most trusted brand in Mumbai for the 2005 edition of Brand

Equity's Most Trusted Brands survey.

During the 1st World War, Cadbury Dairy Milk supported the war effort. Over 2,000 male employees

joined the armed forces and Cadbury sent books, warm clothes and chocolates to the front.

CADBURY BYTES

14


15/52


Cadbury Bytes was launched in 2004-05 as Cadbury's foray into the rapidly growing packaged snack

market.

Cadbury Bytes is a one of a kind snack, in that it is sweet and not salty, as compared to most of the other

snacks. It's a bite sized snack with a crunchy wafer and rich Choco cream filling. There are three

variants of Bytes available in the market - Regular, Coffee and Strawberry, at two price points- Rs 5 and

Rs 10.

Cadbury Bytes is targeted at teens as they are the largest consuming segment of packaged snack

category. They are also the gateway to the family, especially for a new sweet snack.

With Bytes, Cadbury has entered into a new category with well entrenched and established brands. It is

an exciting challenge for us to take the brand forward and make it a stupendous success.

Cadbury Bytes is positioned as the 'only sweet snack' in the world of salty snacks. The proposition we

have arrived at is "Snacking ka meetha funda", where we take a pot-shot at other snacks, by saying `Har

snack namkeen nahi hota'. The product is all about breaking a clich and teenagers identify with

breaking stereotypes. The new commercials- 'Tommy' and 'Villain', talk about breaking the stereotype.

CADBURY BOURNVITA

Cadbury was incorporated in India on July 19th, 1948 as a private limited company under the name of

Cadbury-Fry (India). Cadbury Bournvita was launched during the same year.

15


16/52


It is among the oldest brands in the Malt Based Food / Malt

Food category with a rich heritage and has always been

known to provide the best nutrition to aid growth and all

round development.

Throughout it's history, Cadbury Bournvita has continuously

re-invented itself in terms of product, packaging, promotion

& distribution. The Cadbury lineage and rich brand heritage

has helped the brand maintain its leadership position and

image over the last 50 years The Journey:

The brand has been an enduring symbol of mental and physical health ever since it was launched in

1948. It is hardly surprising then, that Bournvita enjoys a major presence in the Malt Food market.Given its market share of 17%, Cadbury Bournvita reaches across hundreds of cities, towns and villages

through 3,50,000 outlets in India.

It is a universal truth that mothers attach a lot of emotional importance to nourishment while bringing up

their children. However, children always look out for the tastiest option to make their daily dose of milk

more enjoyable.

Cadbury now offers two options to capture this appeal: Cadbury Bournvita, with its popular chocolate

taste, and its latest offering, Cadbury Bournvita 5 Star Magic, leveraging the rich chocolate and caramelflavour of Cadbury 5 Star.

The Journey:

The brand has been an enduring symbol of mental and physical health ever since it was launched in

1948. It is hardly surprising then, that Bournvita enjoys a major presence in the Malt Food market.

Given its market share of 17%, Cadbury Bournvita reaches across hundreds of cities, towns and villages

through 3,50,000 outlets in India.

It is a universal truth that mothers attach a lot of emotional importance to nourishment while bringing uptheir children. However, children always look out for the tastiest option to make their daily dose of milk

more enjoyable.

Cadbury now offers two options to capture this appeal: Cadbury Bournvita, with its popular chocolate

taste, and its latest offering, Cadbury Bournvita 5 Star Magic, leveraging the rich chocolate and caramel

flavour of Cadbury 5 Star

16


17/52


Cadbury Bournvita advertising has moved with the times to reflect the changing needs of the consumers

During the '70s the communication centered on 'Good upbringing' and Bournvita became an essential

building block for childhood. "Goodness that grows with you" was the ca

communicated this thought.

In the 80's the focus shifted from 'Upbringing' to 'Intelligence' with the more aggressive "Brought up

right, Bournvita bright" campaign, which was very successful during its time.

In the early '90s all brands in the category provided purely physical benefits like nourishment, energy

and growth. It was at this time that Bournvita decided to raise the bar by promising physical and mental

benefits. This resulted in the famous Tan Ki Shakti, Man Ki Shakti Campaign which became an anthem

for the brand.

In the new millennium, keeping pace with the evolving mindsets of the new age consumers, Cadbury

Bournvita is about arming consumers with Confidence to take on physical and mental challenges that

nobody else can, resulting in one of the most successful advertising campaigns which is based on 'Real

Achievers who have grown up on Bournvita'.

Did you know:

In the 1980 Moscow Olympics, Cadbury Bournvita was the official health drink for the Indian team

The Cadbury Bournvita Quiz Contest, which started airing on

April 12th 1972, is India's longest running national school quiz

contest. Starting out as a contest held in cities, and then on radio,

the contest currently has been running for over 10 years on

satellite television. It has over 500 episodes to its credit, and

today the contest directly reaches more than 11,25,000 students, in

4000 schools across 66 cities and 7 countries - UAE, Kuwait,

Qatar, Oman, Bahrain, Nepal and India.

HALLS

Halls accounts for 50% of international cough drop sales and is the

leading sugar confectionery brand in the world. In 1930s, the Hall

brothers invented its Mentho-Lyptus formula, using a combination of

17


18/52


menthol and eucalyptus, and began producing cough drops. The cough drops were introduced into the

US during the mid-1950s. Warner-Lambert recognised the potential of the product and acquired Halls in

1964. In 1971, Warner Lambert began selling Halls under the Adams family, and the first national

television campaign was aired in the US & the results were a resounding success.

Our Journey:

Halls was first launched in India in 1968 & soon established itself as a

therapeutic candy competing in the cough lozenge market. Halls has been sold

in India as part of the Pfizer & Warner Lambert networks before it came into

the Cadbury fold in 2003 as part of a global merger with Adams Confectionery.

Halls has had a colourful advertising history in India & was infact, one of theearliest brands to advertise on television in India. In the 1980s, Ads featuring

Meenakshi Sheshadri and later, Vijeta Pandit on its unique vapour action formula with a classic Halls

Jingle were aired which established the brand firmly in the market. In the 90s, Halls advertising adopted

a different take with its Traffic Jam Ad where Halls restores order to a situation of chaos & the early

2000s saw Halls advertising on the refreshment platform. Over the years Halls has been strongly

positioned on the` soothes sore throat benefit in the consumers mind.

Halls continues to be one of the leading mint brands in India even in the changed competitive context.

Did You Know?

Halls is marketed in 24 different countries around the world & is offered in over 26 flavours.

Halls produced the largest sweet in the world in 1964. Weighing 76kilos, the sweet was put on

exhibition in New York.

Halls accounts for more than 50% of international cough drop sales.

In 2002, people consumed 100,000 tons of Halls!

18


19/52


BUBBALOO

Cadbury India has expanded its confectionary portfolio in 2007 by foraying into the Bubble gum

category with the launch of Bubbaloo Bubblegum- a successful bubblegum brand from its international

portfolio.

Bubbaloo is an innovative soft bubblegum with a centre filled liquid.

It is filled with a high level of a great tasting fruit flavored liquid that floods your mouth instantly.

Bubaloo is currently available in two yummy flavors- Strawberry and Mixed Fruit.

The communication focuses on the "fun filled liquid centre of Bubbaloo and is anchored by Bubba-

the cat, the international mascot for the brand Bubbaloo.

Did you Know?

Bubbaloo was first launched in 1984.

Bubbaloo is sold in 25 countries and is particularly popular in Latin America. The record for the largest

bubblegum bubble ever blown is 58.4cm. The bubble was blown by Susan Montgomery Williams of

Fresno, California, USA at the ABC-TV studios in New York City, in 1994.

19


20/52


Cadbury Brands:

Chocolates

Snacks

Beverages

Candy

SNACKS:

Bytes

BEVERAGES

Bournvita

CANDY

Halls

CHOCOLATES

Dairy Milk

5 Star

20


21/52


Perk

Celebrations

Temptation

Bournville

Eclairs

Gems

DAIRY MILK

The story of Cadbury Dairy

Milk started way back in

1905 at Bournville, U.K.

but the journey

chocolate lovers in India began in 1948.

The variants Fruit & Nut, Crackle and Roast Almond, combine the classic taste of Cadbury Dairy Milk

with a variety of ingredients and are very popular amongst teens & adults.

Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk Wowie, chocolate with Disney

characters embossed in it, and Cadbury Dairy Milk 2 in 1, a delightful combination of milk chocolate

and white chocolate. Giving consumers an exciting reason to keep coming back into the fun filled world

of Cadbury.

Today, Cadbury Dairy Milk alone holds 30% value share of the Indian chocolate market.

5 STAR

21


22/52


the second largest after Cadbury Dairy Milk with a market share of 14%, Cadbury 5 Star moves from

strength to strength every year by increasing its user base.

Launched in 1969 as a bar of chocolate that was hard outside with soft caramel nougat inside, Cadbury 5

Star has re-invented itself over the years to keep satisfying the consumers taste for a high quality &

different chocolate eating experience.

One of the key properties that Cadbury 5 Star was associated with was its classic Gold color. And

through the passage of time, this was one property that both, the brand and the consumer stuck to as a

valuable association.

More recently, to give consumers another reason to come into the Cadbury 5 Star fold, Cadbury 5 Star

Crunchy was launched. The same delicious Cadbury 5 Star was now available with a dash of rice

crispies.

PERK

Cadbury launched Perk in 1996. With its light chocolate and wafer construct, Cadbury Perk targeted the

casual snacking space that was dominated primarily by chips & wafers.

With the rise of more value-for-money brands in the wafer chocolate segment, Cadbury Perk unveiled

two new offerings - Perk XL and XXL. In 2004, with an added dose of 'Real Cadbury Dairy Milk' and

an 'improved wafer', Perk became even more irresistible

CELEBRATIONS

22


23/52


Cadbury Celebrations was aimed at replacing traditional gifting options like Mithai and dry- fruits

during festive seasons.

Cadbury Celebrations is available in several assortments: An assortment of chocolates like 5 Star, Perk,

Gems, Dairy Milk and Nutties and rich dry fruits enrobed in Cadbury dairy milk chocolate in 5 variants,

Almond magic, raisin magic, cashew magic, nut butterscotch and caramels.

The super premium Celebrations Rich Dry Fruit Collection which is a festive offering is an exotic range

of chocolate covered dry fruits and nuts in various flavors and the premium dark chocolate range which

is exotic dark chocolate in luscious flavors.

TEMPTATION

23


24/52


Cadbury Temptations is a range of delicious premium chocolate in five

flavours variants - Roast Almond Coffee, Honey Apricot, Mint Crunch, Black Forest and Old Jamaica.

Cadbury Cocoa Partnership Ghana Programmes

CADBURY COCOA PARTNERSHIP GHANA PROGRAMMESs

Cadbury and Cadbury colleagues have been working with communities in Ghana for a number of years.

Together we have donated over 2.6 tonnes of school books, raised funds for over 950 wells, and

delivered over 5,000 bikes helping to increase the attendance of thousands of children who commute

long distances to school.

Research Methodology

Research methodology is a way to systematically solve the research problem. It may be understood as a

science of studying how research is done scientifically. Researchers need to know, which of the methods

or techniques, are relevant and which are not, and what would they mean and indicate and why

Researcher also need to understand the assumptions underlying various technique and they need to know

the criteria by which they can decide that certain techniques and procedure will be applicable to certain

problems and others will not.

24


25/52


DEFINITION OF RESEARCH

Research in common parlance refers to a search for knowledge. It is a scientific and systematic search

for pertinent information on a specific topic.

Research may be defined as a systematized effort to gain new knowledge.

-Redman and Moray

PROCESS OF RESEARCH

Problem Identification and definition

Research Design

(a) Type of Research

(b) Unit Identification

25


26/52


(c) Sampling

Data collection

Data Analysis and representation

Interpretation of the result

Suggestion

TYPES OF RESEARCH

There are various types of research like: -

1) Descriptive v/s analytical

2) Applied v/s fundamental

3) Quantitative v/s qualitative

4) Conceptual v/s empirical

RESEARCH DESIGN

26


27/52


A research design is simply the framework or plan for a study that is used as guide in collecting and

analyzing the data. It is blueprint that is followed

in completing a study.

SCOPE OF THE STUDY

As learning is a human activity and is as natural, as breathing. Despite of the fact that learning is all

pervasive in our lives, psychologists do not agree on how learning takes place. How individuals learn is

a matter of interest to marketers. They want to teach consumers in their roles as their roles as consumers

They want consumers to learn about their products, product attributes, potential consumers benefit, how

to use, maintain or even dispose of the product and new ways of behaving that will satisfy not only the

consumers needs, but the marketers objectives.

The scope of my study restricts itself to the analysis of consumer preferences, perception and

consumption of Cadbury Chocolates. There are many other brands of chocolates available but my study

is limited to a major player of chocolates leaving behind the others.

OBJECTIVES OF THE STUDY

This project is based on the comparative study consumer behavior towards Cadbury chocolates

Objectives of the study are:

The other objective is to know about the customer satisfaction level associated with the

product and the customer preference level.

To increase customer satisfaction and recapture the market share by fulfilling the customer

needs.

To study the factors affecting the consumption pattern.

27


28/52


LIMITATIONS OF THE STUDY

In attempt to make this project authentic and reliable, every possible aspect of the topic was kept in

mind. Nevertheless, despite of fact constraints were at play during the formulation of this project. The

main limitations are as follows:

Due to limitation of time only few people were selected for the study. So the sample of

consumers was not enough to generalize the findings of the study.

The main source of data for the study was primary data with the help of self-administered

questionnaires. Hence, the chances of unbiased information are less.

People were hesitant to disclose the true facts.

The chance of biased response cant be eliminated though all necessary steps were taken to avoid

the same.

RESEARCH METHODOLOGY

This chapter describes the methodology of the study. This project is based on information collected from

primary sources. After the detailed study, an attempt has been made to present comprehensive analysis

of consumption of Cadbury chocolates consumed by the people. The data had been used to cover

various aspects like consumption, consumers preference and customers satisfaction regarding Cadbury

chocolates. In collecting requisite data and information regarding the topic selected, I went to the

residents of New Delhi and collected the data.

Survey design:

28


29/52


The study is a cross sectional study because the data were collected at a single point of time. For the

purpose of present study a related sample of population was selected on the basis of convenience.

Sample Size and Design:

A sample of 100 people was taken on the basis of convenience. The actual consumers were contacted on

the basis of random sampling.

Research Period:

Research work is only carried for 2 or 3 weeks.

Research Instrument:

This work is carried out through self-administered questionnaires. The questions included were open

ended, dichotomous and offered multiple choices.

Data Collection:

The data, which is collected for the purpose of study, is divided into 2 bases:

Primary Source: The primary data comprises information survey of Comparative study of

consumer behavior towards Nestle and Cadbury chocolates. The data has been collected

directly from respondent with the help of structured questionnaires.

Secondary Source: The secondary data was collected from internet, References from Library.

Data Analysis:

The data is analyzed on the basis of suitable tables by using mathematical techniques. The technique that

I have used is bar technique.

29


30/52


Analysis and Interpretation

LIKING FOR THE CHOCOLATES

Table:1

Liking for the Chocolate Yes No

Number of Respondents 95 5

Chart:1

From the above analysis of the given sample of 100 respondents it is concluded that out of 100 people

95 people likes to eat chocolate while only 5 people dont prefer to eat chocolate.

30


31/52


DIFFERENT AGE GROUPS

Table:2

AGE GROUPS 0-10 10-20 20-30 ABOVE 30

NUMBER OF

RESPONDENTS

14 42 33 11

Chart:2

According to the above analysis it is concluded that I have surveyed 100 respondents out of which 14,

42, 33, 11 belongs to age group 0-10, 10-20, 20-30, above30 respectively.

PREFERENCE ACCORDING TO AGE GROUPS

Table:3

AGE GROUPS

31


32/52


BRANDS 0-10 10-20 20-30 ABOVE 30

CADBURY 7 35 24 5NO CONSUMTION 2 1 1 1

Chart:3

According to the above analysis it is concluded that people of different age groups prefer mostly

Cadbury brand of chocolate people of age group above 30 equally likes to have both brands.

BRAND PREFERENCE

Table:4

BRANDSPREFERENCE BY CONSUMERS

CADBURY 75OTHERS 25

Chart:4

From the above analysis of given sample of 93 respondents who eat chocolates it is concluded that only

22 people prefer to eat other brands as while 73 people likes to eat Cadbury chocolates.

PURCHASE OF CHOCOLATES

PURCHASE OF CADBURY CHOCOLATES

32


33/52


Table:5

CADBURY CHOCOLATES

SUB- BRANDS NUMBER OF RESPONDANTS

DAIRY MILK69

5 STAR 64PERK 61CELEBRATIONS 49TEMPTATIONS 41

Chart:5

From the above analysis of given sample of 73 respondents who eat Cadbury chocolates it is concluded

that mostly people has purchased Dairy Milk sub-brand of Cadbury while Temptation is least purchased

by the people.

OVERALL PURCHASE OF CHOCOLATES

Table:7

OVERALL PURCHASE OF SUB- BRANDS OF CHOCOLATES

SUB-BRANDS PERCENTAGE OF PURCHASE

DAIRY MILK 405 STAR 20PERK 13CELEBRATIONS 15TEMPTATIONS 12

PREFERENCE OF SUBRANDS OF CADBURY CHOCOLATES

Table: 8

CADBURY CHOCOLATES

SUB- BRANDS GRAND TOTAL OF

PREFERENCE

AVERAGE

(GRAND TOTAL / No.

OF RESPONDANTS)

RANKS

DAIRY MILK 315 4.3 15 STAR 220 3 2

33


34/52


PERK 176 2.4 3CELEBRATIONS 136 1.86 4TEMPTATION 91 1.24 5

According to the above analysis it is concluded that in Cadbury Brand, Dairy milk is the most preferred

sub-brand as it is ranked first by the respondents. While Temptation is the least preferred sub-brand of

Cadbury chocolates.

INFLUENCING FACTORS DURING PURCHASE

OVERALL INFLUENCE

Table :10

FACTORS GRAND TOTAL AVERAGE RANK

FLAVOR/TASTE435 4.58 1

PRICE 295 3.1 9QUALITY 391 4.12 2PACKAGING 344 3.62 4

FORM 301 3.17 7BRAND 354 3.73 3IMAGE 344 3.62 4COLOR 297 3.13 8SHAPE 268 2.82 10QUANTITY 342 3.6 6

According to the above analysis it is concluded that on an average mostly people are influenced by

flavor/taste followed by quality, brand and image. It is surprised to know that very few people are

influenced by price followed by shape of the chocolate.

34


35/52


INFLUENCING FACTORS DURING PURCHASE OF CADBURY CHOCOLATES

Table:11



PRICE 235 3.2 7QUALITY 307 4.2 2

PACKAGING 277 3.79 3FORM 231 3.16 8BRAND 271 3.71 4IMAGE 262 3.59 5COLOR 224 3.07 9SHAPE 213 2.92 10

QUANTITY262 3.59 5

According to the above analysis it is concluded that on an average mostly people are influenced by

flavor/taste followed by quality, packaging and brand. Here color and shape are not all influencing

people while purchasing Cadbury chocolates.

35


36/52


FACTORS GIVING MOST SATISFACTION TO CONSUMERS

OVERALL

Table:13

FACTORS GRAND TOTAL AVERAGERANK


PRICE 337 3.6 4QUALITY 367 3.86 2PACKAGING 338 3.56 5FORM 332 3.49 7BRAND 358 3.77 3IMAGE 328 3.45 9COLOR 332 3.49 7SHAPE 335 3.52 6

QUANTITY328 3.45 9

According to the above analysis it is concluded that on an average people are most satisfied with the

flavor/taste of a chocolate followed by quality and brand. It is surprising to know that although people

are satisfied with quality but unsatisfied with the quantity.

IN CADBURY CHOCOLATE

36


37/52


Table:14



PRICE 269 3.68 5QUALITY 282 3.86 2PACKAGING 272 3.73 4FORM 264 3.62 6BRAND 282 3.86 2IMAGE 247 3.38 10COLOR 259 3.55 7SHAPE 258 3.53 8

QUANTITY 255 3.49 9

According to the above analysis it is concluded that on an average people are most satisfied with the

flavor/taste of a chocolate followed by quality and brand. It is surprising to know that although people

are satisfied with quality but unsatisfied with the quantity and image.

FORM PREFERENCE

Table:16

FORM OF CHOCOLATE NUMBER OF RESONDENTS

HARD 33NUTTIES 25CRUNCHY 29CHEW 20

37


38/52


Chart:8

According to the above analysis it is concluded that most of the people likes to eat hard chocolate and

chew form of a chocolate is least preferred.

PACK OF CHOCOLATES PREFERED

Table:17

PACK SIZE NUMBER OF RESPONDENTS

SMALL 28BIG 48FAMILY PACK 19

Chart:9

According to the above analysis it is concluded that out of sample of 95 people who eat chocolates likes

to buy big pack. Family pack is mostly preferred by aged people only.

38


39/52


PROMOTIONAL OFFERS

Table:18

PROMOTIONAL OFFERS NUMBER OF RESPONDENTS

FREE GIFTS 52PRICE OFFER 23ANY OTHER 20

Chart: 10

According to the above analysis it is concluded that out of sample of 95 people who eat chocolate 52 are

attracted by free gifts, 23 by price offers while 20 were attracted by some other reasons.

FACTORS AFFECTING PURCHASE

Table:19

FACTORS NUMBER OF RESPONDENTS

ADVERTISEMENT 65SUGGESTION FROM FRIENDS AND

RELATIVES

16

ATTRACTIVE DISPLAY 11

DOCTORS ADVICE 15BRAND AMBASSADORS 9INGREDIENTS 25

Chart: 11

39


40/52


According to the above analysis it is concluded that Advertisement is the best measure to attract

customers to purchase more. Its impact is much more than other factors. While friends and relatives and

brand ambassadors also play a significant role in this regard.

MEDIA OF ADVERTISEMENT

Table:20

MEDIA OF ADVERTISEMENT NUMBER OF RESPONDENTS

TELEVISION 82NEWSPAPERS 7

BROCHURES 3HOARDING 4DISPLAY 15

Chart:12

According to the above analysis it is concluded that television emerges as the best media for

advertisement of chocolates that compel consumers to buy. It is much more than other ways as out of 95

respondents 82 are attracted to by through television media while brochures are the least attracting

media.

FREQUENCY OF CONSUMPTION

Table:21

FREQUENCY OF CONSUMPTION NUMBER OF RESPONDENTS

ONCE IN A FORTNIGHT 16DAILY 17WEEKLY 39MONTHLY 18QUARTERLY 5

40


41/52


Chart:13

According to the above analysis it is concluded that mostly people purchase chocolates weekly. Only 15

out of 95 purchase chocolates quarterly.

REASONABLE PRICE

Table:22

PRICE OF CHOCOLATE NUMBER OF RESPONDENTS

BELOW 5 65-10 2310-20 5120-30 4ABOVE 30 11

Chart: 14

According to the above analysis it is concluded that the consumer thinks 10-20 Rs is the reasonable

price of a chocolate. So it must be worthwhile to know this as it may affect the sale of chocolates.

CONSUMERS BRAND LOYALTY

41


42/52


Table:23

BRAND LOYALTY ACTIONS NUMBER OF RESPONDENTS

POSTPONE YOUR PURCHASE 26

SWITCH OVER TO OTHER BRANDS 24GO TO OTHER SHOP FOR SEARCH OF

PREFERED BRAND

45

Chart:15

According to the above analysis it is concluded that mostly people are loyal to the brand as in the

absence of availability of their preferred brand mostly people like to search for it or they are ready to

postpone their purchase.

REACTION OF CONSUMERS IF NEW BRAND IS INTRODUCED

Table:24

SHIFT TO NEW BRAND OF THE

PREFERED PRODUCT

NUMBER OF RESPONDENTS

NO, NOT AT ALL 35MAY CONSIDER 27NO, SHALL NOT 4CANT SAY 29

Chart:16

According to the above analysis it is concluded that mostly people are addicted to the same flavor or

taste and they dont want to change it as out of 95 respondents 35 are not ready to try new brand at any

cost

42


43/52


REASONS FOR NOT SWITCHING OVER TO OTHER BRANDS

All the consumers why they continue to buy the old brand gave various important reasons. The most

important reasons given by the consumers were:

Taste/Flavor

Brand

Image

Quality

Packaging

FINIDINGS

CONSUMER RESEARCH:

Consumer research deals with consumer and their problems and

solution to the problems. In this I came to know about the consumers need and expectation levels

regarding products and ascertainable levels of consumer satisfaction.

PRODUCT RESEARCH:Under product research I came to know about the modification which

consumers wants as to the quality, packing, shape, color, and quantity etc of their favorite chocolate.

43


44/52


PRICING RESEARCH:This includes ability to consume, to pay for the product, how much a

person can spend on his/her favorite chocolate. In this I have tried to find out consumers price

expectations and reactions.

ADVERTISING RESEARCH:Under this I have concluded that whether the advertisement

appeals the consumers or not. This also includes evaluating and selecting the proper media-mix

and measuring advertising effectiveness.

44


45/52


CONCLUSION

A survey of the people has been conducted to know the liking pattern of the Cadbury. It is

observed that overall people like to eat Cadbury brand rather than any other. It is concluded that mostly

people preferred Dairy Milk of Cadbury due to its flavor/taste, quality and image and due to its hard

form.

It is thus concluded from the facts collected that mostly people refer to buy big pack of their favorite

chocolate, and sometimes some of them go for small and family pack.

SUGGESTIONS AND RECOMMENDATIONS

Company should concentrate more on television for advertisement, as mostly people ge

attracted through television only.

For promotional offers, company should go for free gifts rather than going for other ways.

Cadbury should concentrate on the shape of a chocolate.

People are unsatisfied with the price and quantity of chocolate so companies should concentrate

in this regard also.

45


46/52


Annexure

QUESTIONNAIRE

PROJECT REPORT ON CONSUMER PREFERENCETOWARDS CADBURY CHOCOLATES

Que1. Do you eat chocolate?

Yes No

Que2. Which brand of chocolate do you prefer?

Cadbury Other

Que3. How much importance do you give to the following factors when you purchase a chocolate?

(Tick in the desired column)

Factors Very ImportantImportant Normal Least ImportantNone

Flavor/tastePriceQualityPackaging

FormBrandImageColorShapeQuantity

46


47/52


Que4. How much are you satisfied with the following factors in your preferred chocolate? (Tick in

the desired column)

Factors Very Satisfied Satisfied Normal Least Satisfied Cant Say

Flavor/tastePriceQualityPackagingForm

BrandImageColorShapeQuantity

Que5. Which form of a chocolate do you like?

Hard Nutties

Crunchy Chew

Que6. What pack do you purchase?

Small Big Family Pack

Que7. Which promotional offers attract you most?

Free gifts Price Offer Any

47


48/52


Que8.Which of these factors affect your purchase?

Advertisement

Suggestion from friends and relatives

Attractive Display

Doctors Advice

Brand Ambassadors

Ingredients

Que9. Which media of advertisement influence your purchase?

Television Newspapers

Hoarding Display

Que10. How frequently do you purchase chocolates?

Once in a fortnight Daily

Weekly Monthly

Quarterly

Que11. What according to you is the reasonable price of chocolate?

Below5 5-10 10-20

20.30 Above 30

48


49/52


Que12. If your preferred brand is not available for repeat purchases then what will you do?

Postpone your purchase

Switch over to other brand

Go to the other shop to search for your preferred brand

Que13. If another brand of the same product appears in the market, will you prefer to stop buying

this brand and buy the new brand?

No, not at all I may consider

No, I shall not cant say

Que14. If you dont like to change to the new brand, then what are the reasons for continuing to

purchase the old brand?

15. A sale promotion scheme like Rs. 2/- off, 10 gms extra, a candy free, etc. would affect your

purchase decision.

YES NO

16. If you want to buy a wafer chocolate, say KitKat and if it is not available you would settle

for a Bar chocolate, say 5 Star or Cadburys Dairy Milk.

49


50/52


YES NO

17. An ideal chocolate would taste as follows:-

Bitter Wafer enrobed

Caramels, Nuts inside

High on Sweet content

Any others (Please specify)

18. On an occasion I would like to gift a chocolate to a loved one.

YES NO

19. Most of my chocolate purchases are pre-planned.

YES NO

20. What size of a chocolate do you normally buy?

5 gms. 25 gms./30gms. 80 gms.

Super Saver Packs (105 gms.) 200 gms.

21. Are you happy with the kind of chocolate brands available in India, today?

YES NO

22. If No, then Why not?

23. The price of your favourite brand or preferred brand of chocolate is:

High & Expensive77 Reasonably OK

Cheap

24. If the price of your favourite brand is reduced, you will buy more of it?

50


51/52


YES NO

PERSONAL DETAILS

Name:

Address:

Age:

Between 0-10 Between10-20

Between 20-30 Above 30

Gender:

Phone Number:

Marital status:

Education:

Profession:

51


52/52


BIBLIOGRAPHY

http://www.cadburyindia.com

http://www.nestle.com

http://www.aphrodite-chocolates.co.uk/history_chocolate.htm

http://www.google.com

http://www.cadbury.co.nz/carnival/index.htm

http://www.packaging-technology.com//cadbury4.html

http://www.chocolatereview.co.uk

http://en.wikipedia.org/wiki/preference

Cad. consumer prefrence

Documents

Transcript of Cad. consumer prefrence