Michael Babowal, President & CEO

ROICOM Consulting, LLC

ABOUT ROICOM Established in 2008 – LLC in 2009

Woman owned business – Crystal Babowal Over 20 years of experience in:

Political campaigns, Government Affairs, Non-Profit Management

Ballot Initiatives Candidate races from local to state-wide level

Personal attention & detail of a full time employee with an experienced team Budget conscious rates

REDEFINING ROI ROI no longer means only Return on

Investment Reliable, Outgoing and Innovative Relying On Integrity Reaching Out with Innovation Republican, Oriented and Intelligence

CAMPAIGNS IN THE DIGITAL AGE

New way of connecting with voters – Social Networking

Republican’s being killed when it comes to digital grassroots and social networking use John McCain 600,000 Facebook FansObama 3,000,000 Facebook Fans

Digital grassroots isn’t the wave of the future, it’s the hear and now

SOCIAL NETWORKING Social networking is the use of a dedicated

website where members have multi-directional conversations in or around content

Most popular site: Facebook, Twitter, LinkedIn, Google+

Today’s focus will be mostly on Facebook World’s #1 Social Networking site

There are currently over 800 million active Facebook usersOver 70% of the US internet users are on FacebookOver half of California’s 38 million residents are on FacebookAlmost 50% of 18-34 year olds check Facebook when they wake upIn 20 minutes on Facebook there are:

1 million links shared1.48 million event invites1.85 million status updates1.58 million wall posts; and10.2 million comments made.

facebook vs. the rest

There are currently over 800 million active Facebook users

While Twitter has 175 million users, only 29 million are “active”

LinkedIn just over 100 million users Google+ 40 million There are over 19 million Facebook users

in CA alone

WHY IS IT IMPORTANT? Because of the speed at which social

networking enables communications, word of mouth is now world of mouth

78% of people trust the peers online recommendations

The largest growing demographic on Facebook? Women 55+

Average age of Facebook user is over 35 – Target Voters

Digital Grassroots

HOW DO I GET STARTED? Facebook has 2 different ways to have a

presence Profiles: These are for individuals. Limited

5,000 friendsCan seek and add friends

Page: For business, organization, bands, movies, public figures, etc.

Get 25 fans, create a custom URL www.facebook.com/CFRWUnlimited FansFan MUST add you

Candidates should always start with a profile, and transition to a Page

HOW TO USE FACEBOOK Create a Fan Page for your local FRW,

Central Committee, etc.CFRW has a Fan Page

Create a custom landing page and tabs

HOW TO USE FACEBOOK Put a “Like” badge on your website Post interesting info that will get

people discussing the post Clean up spam!

FACEBOOK DOs Have a social networking plan Hire a professional to create & manage

your page Post relevant content when it’s relevant Respond to questions and comments Provide information on your candidate or

organization Have a tab for volunteers and donations Use Facebook as a breaking news website

FACEBOOK DON’Ts Post only events and fundraisers. Create the page and never post: Having a social

network & not using it consistently or effectively is just as bad as not having one at all!

Post everyday just to post Leave spam on your Page Let questions or comments go un-responded Have too many admins Assume because someone is on Facebook, they

can manage your Page.

GET PEOPLE TO YOUR PAGE Website Badge Create your custom URL and put it on

printed materials (www.Facebook.com/CFRW)

Have fans invite their friends Upload contacts to Facebook Put your Facebook link in your newsletter Use a QR code

WHAT IS A QR CODE? Simply a QR code is a barcode

readable by a smartphone (i.e., BlackBerry, iPhone, Droid, Windows Mobile). The information in the code can be text, a website or other data.

QR codes can be found in magazines, the newspaper, on campaign signs, mail pieces, etc.

Scan me with your favorite QR Code Scanner

CAMPAIGNS IN THE DIGITAL AGE

Potentially 41-70 million US voters on Facebook

2008 showed us that campaigns have changed

To create & maintain a solid social network takes significant time and energy

Comparing the cost of multiple mail pieces to the cost of a social networking consultant who posts fresh and relevant content – the ROI is stunning

THANK YOU

(916) 877-4769Info@ROICOMLLC.com

www.Facebook.com/ROICOMLLC