c481 Fall 2015 Portfolio

Campus and Community Relations Team Portfolio

The Bully Pulpit Series presents

Taylor Weissman Ashley SprouseTravis Galloway Chase Hughes

Communications 480Dec. 10, 2015

Letter of Transmittal


Amanda Ruth-McSwain, Ph.D.Associate ProfessorDirector, The Bully Pulpit SeriesDepartment of CommunicationCollege of CharlestonDirector, Master of Arts in Communication ProgramUniUniversity of Charleston, South Carolina9 College Way, Room 110

Dear Dr. Ruth-McSwain,

The Campus Promotions team has the pleasure of presenting to you our team portfolio. Over the course of the semester we have worked on a number of projects in an attempt to increase individual turnout for the Bully Pulpit Series events.

We have included all event promotional material, BP Series promotional material, inteinternal group designated duties, internal and external group communication, and our goals for the future.

All material included has been completed under the Bully Pulpit Series brand.

Sincerely,

Chase Hughes Taylor Weissman Travis Galloway Ashley Sprouse Account Manager Creative Director Accounr Executive T echnical Director


Table of ContentsExecutive Summary ............................................................ 1

Team Tactics Introduction ................................................. 2

Event promotional materials ......................................... 3-8 Lindsey Graham promotional materials ........................... 3 Mayoral Debate promotional materials ........................... 4 Ted Cruz promotional materials ..................................... 5 CNN #Campaign Camper promotional materials ............. 6 Marco Rubio promotional materials ............................... 7 Bully Pulpit Series promotional materials ...................... 8-12 Voter Registration Sign ............................................... 8 Bully Pulpit Social Media Business Card ....................... 9 Bully Pulpit Sticker ..................................................... 10 Bully Pulpit Promotional Sign ...................................... 11 BP event Photo Collages ............................................. 12

Tactical Team Research Brief ........................................ 13-16

Project Reccomendations ................................................... 17

Lessons Learned ................................................................. 18

Appendix ............................................................................ 19-22 Ashley Sprouse Resume .......................................................................... 19 Chase Hughes Resume ........................................................................... 20 Taylor Weissman Resume ...................................................................... 21 Travis Galloway Resume ........................................................................ 22


Team ResponsibilitiesExecutive Summary

The Campus and Community Relations Team’s responsibilities included creating and

distributing promotional signage and materials for TheBully Pulpit Series and its events. Our other responsibilities included creative images for the Social Media team, signs for the Event Planning team, and coordinating volunteers for events. It is our our responsibility, as a team to encourage awareness on campus and in the community of the series, events,

and visiting politicians. Each member of the team had specific responsibilities for executing assignments and reaching our goals.

1

Ashley Sprouse - Tchnology Director

Chase Hughes - Account Director

Taylor Weissman - Creative Director

TTravis Galloway - Account Executive

Travis Galloway is from North Myrtle Beach, South Carolina but has lived here in Charleston for six years now. He is a senior communication major and a hospitalityand tourism management minor. He enjoys playing sports, surfing, and hanging out with friends in his spare time. As part of the campus promotion team Travis has assisted in creating signage, promoting events and the series around campus, purchasing merchandise for incentives, and volunteering at the political events hosted hosted by The Bully Pulpit Series.

“I originally signed up as the account manager and I feel like I have succeeded in my title. I have helped keep the group in order when it comes to meetings and believe that I have also been able to assist the group in making decisions when some things were up for debate. Whenever a fellow team member was needing assistance regarding a task I feel that I was able to help when they needed it. I have really enjoyed working with my team members and have honestly honestly found myself learning something from them every day.” - Chase

Taylor Weissman is California native and has been living in Charleston for the pastfive years. She is a communications major and psychology minor and hopes to eitherwork in creative marketing/PR or political communication before attending gradschool for psychology. As part of the Canpus/Community Relations team, Taylor createdsignage and promotional materials and oversaw all creative work to be featured viaemail,on social media, or on campus.

Ashley Sprouse is a South Carolina native, and considers Charleston to be her home. She is a communication major and is double minoring in creative writing and women's and gender studies. Ashley Sprouse created signage for the series. She designed the template the series currently uses to promote town hall meetings and on-campus visits from politicians. Ashley recruited volunteers and communicated with the event planning team in order to successfully implement volunteers with the series.


Team Tactics

Tactical Team Research Brief p.15-22

Voter Registration Pitch p.22-25

Our tactical team was responsible for making all promotional imagesand materials to be distributed on campus, email and socialmedia. We created signange and fliers for each event hosted bythe Bully Pulpit Series and drafted trivia questions and

coordinated volunteers for the events. In addition to event promotional materials, our team also created promotional signs and materials for the Bully Pulpit Series to be fePulpit Series to be featured around campus and as additonal programs at events to promote the series. Our team was also tasked with creating a research brief and pitch presentation for encouraging voter registration

on campus,

2

Lindsey Graham promotional materials9/25 p.3

Mayoral Debate promotional materials10/14 p.4

Martin O’MallMartin O’Malley promotional materials

10/22 p.5

Ted Cruz promotional materials11/16 p.6

CNN #Campaign Camper promo materials11/30 p.7

Marco Rubio promotional materials12/1 12/1 p.8

Event Promotional Materials

Voter Registration Signp. 10

Bully Pulpit Social Media Business Cardp.11

Bully Pulpit Stickerp.12

Bully Pulpit PBully Pulpit Promotional Signp.13

BP event Photo Collages p.14

Bully Pulpit Series Promotional Materials

Event Promotional MaterialsCampus and Community Relations Team Portfolio

Lindsey Graham Forum on Foreign Policy 9/25

Made by Ashley Sprouse

3


Mayoral Debate 10/14

Made by Ashley Sprouse and Taylor Weissman

4

For the Charleston Mayoral Debate, we created handbills of each candidate to be distributed on campus prior to the event and to be featured at the Debate, as an informative

snapshot of the candidates major plans and goals as Mayor of Charletson


Ted Cruz Town Hall Forum 11/16

Made by Ashley Sprouse and Taylor Weissman

Volunteer Email Correspondence

5

For Senator Ted Cruz’s visit to Cofc, we created the official flier for the event to bedistributed around campus and via Email, as well as create a handbill of the Senator’smajor issues and policies. Ashley contacted volunteers and worked with the Event

Planning Team to coordinate volunteer responsibilities.


CNN #Campaign Camper 11/30

Made by Taylor Weissman

6

For the CNN #CampaignCamper’s visit to Cofc, Taylor created the official flier of the eventand made a cartoon version of the official camper to be featured on Twitter and Instagram. Taylor also created a small video of the event with information

to be played on The Bully Pulpit Series Facebook Page.


Marco Rubio Town Hall Forum 12/1

Made by Ashley Sprouse, Taylor Weissman, and Travis Galloway

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For Senator Marco Rubio’s visit to Cofc, we created the official flier of the eventto be distributed around campus and via Email, a promotional flier with

Senator Rubio’s Key Issues to be distributed as a program at the event, in additionto the Bull Pulpit Series Social Media information, and

Travis compiled trivia questions about Senator Rubio as entertainment and part of a Social Media Challenge at the event

BP Series Promotional MaterialsCampus and Community Relations Team Portfolio

BP Series Promotional Sign

Made by Taylor Weissman, Chase Hughes, Travis Galloway, and Ashley Sprouse

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Due to budgetary limitations, we were not able not purchase a larger sign for promoting the series and resorted to DIY with a sheet and paint. The image on the left is the Photoshop rendering of the sign, with the

final painted sheet on the right. The sheet will be featured in Cougar Mall as a promotion for the series, to compliment future tabling efforts

or events in Couagr Mall.


BP Series Social Media Business Card


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BP Series Promotional Stickers

Made by Taylor Weissman, Chase Hughes, and Ashley Sprouse

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With Chase’s design, Ashley and Taylor created promotional stickers for the Bully Pulpit Series to be handed out at events, future tabling efforts,

and as advertisement for the series.


Voter Registration Sign for Tabling and Events


9

We created this sign forthe Event Planning teamto feature on tables at events and for futureCougar Mall promotionsof the series’ efforts to encourage encourage voter

registration on campus


BP Series Photo Collage

Made by Taylor Weissman and Ashley Sprouse

12

Research BriefCampus and Community Relations Team Portfolio


14

Our first assignment as a group was to create a Reserach Brief and conductprimary and secondary research into Millenial voting trends and apathyamong young and college-aged voters. Based off of our research, we came up with concepts and plans for executing events on campus, promoting political events, and encouraging voter

registration among CofC students



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16



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Project ReccomendationsCampus and Community Relations Team Portfolio

17

As a part of the Bully Pulpit series we are here to encourage and facilitate civic participation throughout the student community by providing a platform for dialogue with our nation’s leaders. Through town hall events with political candidates, voter registration drives, student debates, hosted media events, unique campus service opportunities, and relevant independent study experiences, The Bully Pulpit Series reinforces the message that the growth of our country is backed and guided by the process of citizen interest and involvement. MoMore specifically, as the campus promotions team we are in charge of signage.

Next semester we will be getting closer to the presidential election, which is on November 8, 2016; we will need to reinforce all promotions within the community and around campus. We will need to continue to create interactive and engaging signage and flyers related to The Bully Pulpit Series’ events and to promote civic engagement,

which will hopefully help acquire more people’s interest in wanting to get involved and to register to vote. We hope to improve civic engagement in the spring, because the first semester focused more

on pon promoting specific events. Next semester we plan to promote the actual series more, get more student involvement, and look into getting better merchandise to use as incentives,

which in turn will hopefully produce larger crowds at our events. We can accomplish this by creating social media competitions that require involvement with the series and give out these incentives at

events to produce a bigger turnout.

What We LearnedCampus and Community Relations Team Portfolio

18At first, our group members had to get to know each other

You can’t have a successful group if the dynamic is off. Our group chatted, texted, and found out each other’s strengths and weaknesses. The semester was off to a great start.

We dove right into the work at handWe started off the year ambitiously. Our team attempted to revamp the entire

brand image brand image by creating a new logo. Sadly, we weren’t able to ever finish a completed logo. Who knew creating a new brand image was so difficult?

Our team created snazzy signage and merchandise We created quality fliers, laptop stickers, and more like this series has never seen.

As it turns out, Taylor and Ashley are Photoshop and Design Queens. They cranked out awesome creations all semester.

The group also managed to recruit volunteers YYou’ve never seen a dream team like this one before. Our team not

only worked on the brand image, but we also managed to provide the events with student volunteers.

Through all of our work, we learned so much Email marketing, and brand management, and campaign outreach! Oh, my!

This team has come so far, and we’ve learned more than we can imagine. We’ve come so far, learned new skills,

and made it thand made it through… as a team.

AppendixCampus and Community Relations Team Portfolio

19

Ashley Sprouse Resume


20

Chase Hughes Resume


21Taylor Weissman Resume


22Travis Galloway Resume

Travis Galloway 36 A Morris St, Charleston, SC 29403 843-997-0327 [email protected] LinkedIn - https://www.linkedin.com/pub/travis-galloway/b8/219/a1b

EducationCollege of Charleston, Charleston, S.C. Expected graduation May 2016 Communication Major and Hospitality and Tourism Minor

WWork Experience

Counselor for Newberry College Soccer Camp (August 2009 – May 2010)• Taught kids ages 5-15 soccer fundamentals and rules• Led clinics and drills as well as coached different teams• Helped create social media page for the soccer camp• Assisted in advertising and recruiting of kids for the camp

Recreational Youth Soccer Coach/Ref (2011 – 2013)•• Assisted in coaching a U-10 team• Refereed U-13 boys and girls soccer• Helped create the season schedule for the teams

California Dreaming (May 2013 - December 2013)• Server

Cypress Restaurant (January 2014 - July 2014)• Server assistant

Brasserie GigisBrasserie Gigis (September 2014 – March 2015)• Server

Charleston Crabhouse (May 2015 – August 2015)• Server

Coastal Valet (August 2015 – Present)• Valet driver • Bellman

CMT PCMT Production Assistant Intern (August 26, 2015)

Activities/Awards• Newberry College soccer team scholarship player (2009-2010)• Most improved player award in soccer at Newberry College (2010)• Volunteer work with Salkehatchie working on houses (2006-2012)

c481 Fall 2015 Portfolio

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