Bite Size Recipe:A tiny [with pages approximately 1.5in by 2in] pamphlet that holds every bit of information that is needed to make a few of Martha Stewart’s famous dishes. We had to utilize a generic typeface while emphasizing hierarchy and form within an extremely small space.

Typo

grap

hic S

patia

l For

m P

oste

r:Af

ter a

thre

e di

men

sion

al le

tter

[V] w

as co

nstr

ucte

d w

ith p

aper

mac

he, p

hoto

grap

hs w

ere

take

n of

the

form

from

diff

eren

t ang

les.

The

se p

hoto

grap

hs w

ere

then

use

d to

em

phas

ize

spac

ial f

orm

, and

exi

sten

ce in

tim

e an

d sp

ace.

Band Promotion:Freelance designs for the musical group, “On Our Way Home.” Event posters and promotional material with brand recognition and consistency. They are a bluegrass gospel band that likes a vintage western look with organized typography. [Continued on next page]

Foldable die cut to attach and hold business cards

Movie Poster:With inspiration from the Art Nouveau era we were to create a modern movie poster. By focusing on the work of Alphonse Mucha, I utilized detailed vectoring and layers.

Public Service Announcement:With a reflection on Russian Constructivism, I utilized my own photography to create a comical public service announcement.

top

the

in W

icom

ico

Cou

nty

Logo

: com

petit

ion

win

ner

A no

n-pr

ofit o

rgan

izat

ion,

“Sto

p th

e Vi

olen

ce,”

held

a lo

go co

ntes

t to

esta

blis

h th

eir b

rand

and

targ

et m

arke

t. M

y en

try

won

, and

is n

ow th

e fa

ce o

f the

or

gani

zatio

n. It

is u

sed

in le

tter

head

, bill

boar

ds, p

oste

rs a

nd a

dver

tisem

ents

.

barb

ed-b

aske

r

Barb

ed-b

aske

r is a

n or

igin

al ty

pefa

ce, b

uilt

up fr

om th

e ske

leto

n of

Bas

kerv

ille

(a tr

ansit

iona

l, ty

pefa

ce fi

rst c

reat

ed b

y Jo

hn B

aske

rvill

e in

the

mid

175

0s.)

With

co

ntra

dict

ion

to t

he o

rigin

al f

ont’s

ele

gant

sty

le, d

istre

ssed

edg

es a

nd b

arbe

d w

ire w

ere

adde

d to

an

elon

gate

d fr

amew

ork

to a

ctua

lize

a co

mpl

etel

y ne

w c

on-

cept

. Ba

rbed

-bas

ker

uses

for

m a

nd n

egat

ive

spac

e to

eff

ectiv

ely

mov

e th

e vi

ewer

's ey

e ac

ross

the

head

line

or su

bjec

t.

the

evol

utio

n:

original distortba

sker

ville

was

chos

en a

s the

orig

inal

type

face

bec

ause

of

its b

alan

ce b

etw

een

old

and

new.

As

a tra

nsiti

onal

fon

t, it

has

a ha

rmon

ious

bal

ance

am

id th

e an

gled

stro

kes

of o

ld s

tyle

fon

ts, a

nd th

e ve

ry e

xtre

me

cont

rast

of

mor

e m

oder

n de

signs

x-he

ight

was

alte

red

signi

fican

tly a

s a

mea

ns fo

r dr

astic

ope

n sp

ace

with

in

the

form

. The

pin

poi

nts

that

mad

e up

the

roun

ded

shou

lder

of

each

lette

r w

ere

sele

cted

and

rai

sed

just

bel

ow t

he c

aplin

e. T

his

allo

wed

the

orig

inal

x-h

eigh

t to

be h

eigh

tene

d w

hile

mai

ntai

ning

th

e fu

ndam

enta

l let

ter s

hape

bel

ow.

[bas

elin

e]

[cap

line]

[x-h

eigh

t]

distress shape

a m

angl

edap

pear

ance

was

ach

ieve

d by

des

igni

ng a

vec

tore

d gr

aphi

c th

at

seem

s to

be ri

pped

apa

rt a

nd ta

ttere

d, th

en a

pply

ing

that

shap

e to

th

e sh

ould

er o

f ev

ery

lette

r.

No

mat

ter w

hat c

olor

the

font

is, t

he b

ackg

roun

d co

lor o

r tex

ture

w

ill sh

ow th

roug

h th

e ba

rbed

wire

shap

e.

barb

ed w

irew

as in

sert

ed in

to th

e neg

ativ

e spa

ce cr

eate

d by

raisi

ng th

e x-h

eigh

t. E

ach

lette

r was

pla

ced

over

a d

iffer

ent s

ectio

n of

the

wire

, and

the

over

lapp

ing

area

of

thei

r sha

pes w

as e

xtra

cted

.

Bar

bed

Bask

er: a

n or

igin

al ty

pefa

ceTo

und

erst

and

the

form

and

coun

ter f

orm

of t

ypog

raph

y, w

e ha

d to

take

an

exis

ting

type

face

[I ch

ose

Bask

ervi

lle] a

nd th

en a

lter i

t to

mak

e a

new,

ori

gina

l ty

pefa

ce. O

nce

the

alph

abet

was

crea

ted,

I ch

ose

a th

ree

lett

er w

ord

to fr

ame

and

carv

e in

to a

lino

leum

blo

ck w

hich

was

then

inke

d an

d pr

inte

d.

I cre

ated

this

pro

cess

she

et to

sho

w th

e ev

olut

ion.

Type

Web

site

: Wri

ter.c

omW

e fo

cuse

d on

des

igni

ng th

e ba

sic s

truc

ture

of a

web

site

to p

rom

ote

our o

rigi

nal t

ypef

ace

[Slig

ht W

rite

]. I d

esig

ned

a ho

me

page

for t

he s

ite, w

hich

incl

udes

th

e lo

go, p

rim

ary

and

seco

ndar

y pa

ges,

alo

ng w

ith a

ll ph

otog

raph

y.

slight write designed by Taylyn Fuhrman

Slig

ht W

rite

: an

orig

inal

type

face

A he

adlin

e ty

pefa

ce cr

eate

d co

mpl

etel

y fr

om s

crat

ch. W

ith in

spir

atio

n fr

om ty

pew

rite

r fon

ts, a

nd th

e cu

rves

of c

lean

sla

b se

rifs

. We

need

ed to

be

prac

tical

in

our p

ropo

rtio

ns a

nd s

truc

ture

whi

le s

till u

tiliz

ing

som

e di

stin

ctiv

e de

sign

qua

litie

s.

Gibson: An original typefaceWhile keeping the principles of proportion in mind, I created a series of abstract ‘letters’ that fit together in one uniform system. As a means to advertise this new ‘typeface,’ I created an animat-ed advertisement that would play across a web banner. Each form drops into it’s respective posi-tion against the background.