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www.ef.com/corporate

Online language learning for business and government

EF Corporate Language Learning Solutions

Trusted by the world’s leading companies

Welcome to the global leader in language training EF Education First has been at the forefront of language training since 1965. Our online school and virtual classroom is trusted by over 1,500 companies and government institutions, along with 15 million students worldwide. Why? Because we have proven time and again that it generates real results.

Your ROI is our main priority, so we make the tracking of progress and results in our online school simple. In fact, we are so confident that our language training will help deliver your goals that we guarantee it, and are the only provider to do so. Our team of academics works tirelessly to perfect the most efficient and effective way to learn and our proprietary task-based learn-ing methodology ensures the knowledge is retained. Our passion for optimizing the learning process through technology means we have invested over US$70m into product develop-ment, ensuring our learners always have the most innovative and advanced solution avail-able; from unlimited 24/7 access to teacher-led conversation classes in “the cloud” to our investment into mobile learning solutions with Apple, every aspect of our school is focused on optimizing results. With a worldwide network of 400 offices and schools in over 50 countries, EF has dedi-cated project management, local service and support teams in place all over the world, ready to meet your specific needs. This, coupled with over 45 years of experience, means we provide unmatched service lev-els to our clients, and trouble-free rollout of your language program. At EF, we are ready to help you develop and deliver your organi-zation’s language learning initiatives and to ensure not only that your business communicates effectively, but that language never becomes the barrier to your organizational growth.

ChristOph WilFErtPresident, EF Corporate Language Learning Solutions

Why does language training really matter? ................. 3

Why online learning? ................................................ 4

The world’s no.1 online business English school ....... 5

Unmatched course content ................................. 6

World-class innovation for a future-proof solution .... 7

Teacher-led learning to optimize results ................ 7

Unbeatable quality of service ..................................... 8

EF’s online school generates proven results............... 9

The most trusted choice in language training ..........10

Full training provider ............................................... 11EF’s Online School 5 EF generates proven results 9

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www.ef.com/corporate | 3

hr Executive Online TOP HR PROdUCT WInnER 2010

W³ Awards GOLd WInnER: GEnERAL WEbSITE CATEGORIES – EdUCATIOn

Comenius EduMedia2010 TEACHInG And LEARnInG MAnAGEMEnT SYSTEM

red herring 100 AsiaTOP 100 TECH STARTUP

iMA (interactive Media Awards)

OUTSTAndInG ACHIEvEMEnT AWARd (EdUCATIOn)

E-learning Award SILvER WInnER: bEST OnLInE OR dISTAnCE LEARnInG PROGRAM

– EdUCATIOn

2010 WebAwardOUTSTAndInG ACHIEvEMEnT In WEb dEvELOPMEnT

Davey Awards 2010 SILvER WInnER

Award-winning online school

Why does language training really matter?Although a terribly overused phrase, it is nevertheless true that our world is getting smaller every day. We live on a planet that is already borderless when it comes to trade, economic interdependence and travel.

As a result we already interact, meet, do busi-ness and need to communicate with people and organizations like never before. And with a world population growing at around 1 billion per decade and now standing at 7 billion, the need for clear, consistent and unambiguous business communication is only getting bigger. Common understanding and clear border-less communication have become the bridge for international business and competitive economies. The de-facto language for international communi-cation, which is English, underpins all of this. For those embracing it, the rewards can be huge:

• More top-line business with new international customers

• better service and increased competitive advantage

• Lower bottom-line costs due to improved collaboration and communication

4 | EF Corporate Language Learning Solutions

Why online learning?in today’s fast-paced internet-world we have all come to expect 24/7, on-demand service availability to fit around our busy schedules; and training is no different. however, it is one thing to simply provide training content on the internet, but it is an entirely different matter to blend the media-rich capabilities of the internet with academic best-practice and teacher-led activities.

The technological advances of recent years, combined with EF’s lead in world-class education innovation, have enabled just that; we can now offer live virtual classrooms led by native-speaking English teachers avail-able at any hour on any day; high-definition, engaging multi-media con-tent; sophisticated speech recognition; mobile ‘anywhere’ access and much more, all available in “the cloud”.

It is therefore no wonder that the popularity of online learning is growing rapidly. In 2009, English language self-paced online learning revenues accounted for 51% of all language-related content revenues; by 2014, this is set to rise to 68%*. The benefits over traditional physical classroom training are many for both students and organizations:

* Ambient Insight, The worldwide market for English language education self-paced e-learning content: Forecast and analysis 2009-2014, Adkins, June 2010

EF’s iPad school app

For students it is all about:• COnvEnIEnCE: Online training should

mean ‘on-demand’; learners can organize their language training to fit into their busy schedules rather than having to fit fixed classroom sessions into their diaries.

• FLExIbILITY: It allows each person to learn at their own pace and in their own way. This means faster learners are not held back by slower learners.

And for organizations it is all about:• COnSISTEnCY: With online learning,

organizations can ensure that employees worldwide are getting access to the same consistent, high standard of training, allowing common measurement across international boundaries.

• SCALAbILITY: On-demand delivery means effortlessly scalable

training capacity that grows in line with your needs, wherever in the world they may be.

• COST EFFECTIvEnESS: Online training is dramatically more cost-effective than traditional physical classroom methods – there is no need for printed course materials, classroom facilities, travel, accommodation or other overheads.

pEtEr COp APPLICATIOn SPECIALIST, PHILIPS

“The biggest advantage with EF’s online school is that you can study anywhere and speak with people from the rest of the world.”

Academics & best practice learning methods

Applied software and technology innovation

Unmatched service excellence


The world’s no.1 online business English school With over 45 years of language training experience, EF understands what works and what does not. We know that delivering really effective online language training means bringing together the three key disciplines of:

Uniquely, EF does just this with the perfect mix of precision testing, expert teachers, innovative language lab technology, com-prehensive reporting and study advisors

to ensure ongoing progress. The result: the world’s leading online business English school, engineered to deliver the best return on your training investment.

EF’s online school offers a unique combi-nation of features and functionality that other providers simply can’t match, and is the only school in the marketplace to offer:

– UnMATCHEd COURSE COnTEnT – 2,000 hours of content including

500 hours of pure business content – Industry-specific courses so stu-

dents learn the vocabulary most relevant to their company’s needs

– Future-proof content updated every two weeks, ensuring a fresh user experience every time

– Lessons built around a task-based methodology, proven to be the most effective way to learn.

– WORLd CLASS InnOvATIOn – Over US$70m investment into

product and learning R&d – Customized iPhone and iPad

apps for learning ‘on the go’ – 500 high definition movies to

aid comprehension – State-of-the-art progress reporting

center for transparent ROI.

– TEACHER-LEd LEARnInG – Unlimited access to teacher-led

group conversation classes – 24/7, for truly interactive learning

– Private 1:1 teacher-led classes in many languages for faster progression

– Oral and written evaluations for help where students need it most.

Industry-specific content (Aviation)

EF’s online school demo

A B C


Unmatched course content for a tailored learning experience

the beauty of EF’s online school is that it is completely customizable to each learner’s individual preferences for both the way they want to learn and the priorities regarding what they want to learn. learners can focus on the skills they need to improve the most and select the tools they find the most helpful from a wide range.

vARIETY: Our school offers the widest range of interactive learning activities; over 10,000 learning modules with 25 different activity types across 16

levels provide a diverse study experience. Learners really engage with the content and are motivated to

learn, giving you the best results possible. PROdUCTIvITY TOOLS TO LEARn FASTER: EF’s online school includes an extensive palette of self-study tools to strengthen learner skills in an effective and engaging way. Popular tools include: the pronunciation lab, the grammar guide and the flashcards.

COnTEnT-RICH MOvIES: Story-led, high-definition movie clips aid learner comprehension and listening skills - an essential component for effective communication.

bUSInESS SkILLS COURSES: EF’s business English skills courses are a series of modules available to all learners. They are aimed at improving the business language skills professionals need on a day-to-day basis. Courses include those on: Leadership & Management, business Writing, Meetings, negotiations and Presentations.

IndUSTRY-SPECIFIC EnGLISH: Specific industry courses are available which focus on key terminology within major industry groups including: banking & Finance, Military, Aviation, Medical and Hospitality.

KArl-lUDWig lEpplAPURCHASInG dIRECTOR, SCHnEIdER ELECTRIC

“EF’s online courses are structured logically and are very well laid out. It’s great that I can study as much as my time permits and do not have to follow a timetable. It’s also good that I can check my performance regularly. I would definitely recommend EF’s online training.”

The world’s no.1 online business English school

DArrEll MinArDsHEAd OF LEARnInG & dEvELOPMEnT, xEROx EUROPE

“EF was very unusual in coming forward with value-added proposals and ideas that would encourage and benefit our users in ways that we hadn’t even thought about. We ended up picking EF as our language training supplier for the whole of Europe.”

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Level 6Level 5Level 4




Level 16


Beginner

Elementary

Intermediate

UpperIntermediate

Advanced

Upper Advanced


The world’s no.1 online business English school

B World-class innovation for a future-proof solution Our academic credentials and technological innovation mean that we are constantly looking for new and improved ways of optimizing the end-user experience. Whether it is encapsulating our unique task-based learning process in software, delivering new and compelling hD-content, or providing mobile tablet accessibility, our development teams have a clear objective of maximizing the rOi for your company. this is what makes EF’s online school the best in the world.

PROGRESS REPORTInG: EF’s state-of-the-art reporting tool allows learners to monitor their own progress against key performance indicators. It also allows Training teams to adapt services and communications to maxi-mize student progress and pass rates.

AdvAnCEd SPEECH RECOGnITIOn (ASR): EF’s core objective is to give learners the self-confidence to speak English in any type of real-life situation. ASR technology hones in on speech patterns and improves pronun-ciation fast.

Teacher-led learning to optimize results

At EF we put a huge emphasis on the importance of teachers as part of our online training. the benefits of teacher-led training are significant:

1. bETTER LEARnInG: Genuine questions guide teachers and students, who continually refine and improve the learning process.

2. OPTIMUM RESULTS: Teacher-led training offers better results as students get individual attention, motivation and encouragement.

3. TEACHERS ARE In COnTROL And STUdEnTS ARE THE FOCUS: Teachers can steer the lessons to cover areas where the students need particular assistance or have a particular interest.

4. FLExIbLE And AdAPTAbLE: Rather than following a set path, teacher-led learning can mold to student requirements.

For this reason we use our cutting-edge technology to bring our teach-ers to our students whenever and wherever they wish to learn.

We do this through:

• COnvERSATIOn CLASSES: Learners can attend unlimited teacher-led virtual conversation classes every hour, on the hour, 365 days per year. These classes are open to EF learners across the globe, mean-ing learners can interact with their peers internationally.

• WRITInG CLASSES: In EF’s online school, learners participate in writ-ing classes online and get their assignments back with comments from a native-speaking teacher within 48 hours of submission.

• TUTORInG/COACHInG: All EF learners receive regular phone coaching sessions to make sure they remain on track with the com-pany’s learning objectives and progress as quickly as possible.

ACCESSIbILITY: Our school is open 24/7, 365 days a year, so learners can log on when-ever they have a free moment. Content from the school can even be downloaded onto a laptop, iPhone or iPad and accessed offline – perfect for employees that travel a lot.

SCALAbILITY: Specifically designed to be easily implemented across different locales, functions and industry sectors, EF’s online school can be seamlessly inte-grated into organizations of any size and across all geographies. It represents a uni-fied cross-cultural, company-wide standard for training.

FUTURE-PROOF: All the resources in the online school are updated every two weeks and are continuously refined and improved by our full-time product development teams and academic experts. This means you always have access to the most cutting-edge training solution around.

Progress report screen EF language levels – aligned to the Common European Framework

Study tools screen

C


Monitoring resultsEF uses the most scientifically advanced testing technology to provide you with a thorough assessment of your employees’ language competency levels before, during and after your training program; giving you quantifiable results and a meas-urable ROI. We will even analyze the results and proactively suggest areas where improvements could be made as part of our quality assurance program.

‘project lifetime’ serviceUnlike other providers, EF is not just a software supplier. Our dedicated Client Team supports you every step of the way; from project design through to implementa-tion, evaluating results and even suggesting ways to optimize success throughout the life of your contract. We provide guidance on best practice and share tools to motivate learners.

local support from a global companyEF is a truly global company; with a worldwide network of 400 offices and schools in over 50 countries, EF has dedicated project management, local service and sup-port teams in place all over the world to ensure your pro-ject’s success.

personal attentionWith EF you will have one single point of contact; we do not outsource any part of our solution so we can ensure end-to-end quality and rapid responsiveness. We are committed to reducing your administration effort and making the training process as effortless and smooth-running as possible.

Unbeatable quality of service

of our customers describe our service delivery and project management as proactive93% 90% of our customers are impressed

with how we handle their project


We understand that training is of little value to your company unless the results are tangible and have a demonstrable effect on your bottom line. For example, we can demonstrate that our online school generates the following results:

PROGRESS: Learners that study for just 2 hours per week in our online school, on average, improve their English competency by one level every 25 weeks.

PROdUCTIvITY: Our learners report that their improved English skills save them, on average, 2 hours per week.

RETURn On InvESTMEnT: based on an average salary of US$25 per hour, the productivity-saving of 2 hours/ week trans-lates into an annual saving per employee of US$2,250, a remarkable ROI.1

IMMEdIATE RETURn: 93% of our learn-ers feel they can apply their learning to their

job immediately, adding value to your busi-ness straight away.

EFFICIEnCY: 86% say their improved English skills help them to better meet their job goals.

COnFIdEnCE: 87% report that English lan-guage training increases their confidence in their role, so they are more likely to take on additional responsibilities.

COMPETITIvE AdvAnTAGE: Our clients report improved communication and team-work, better customer service and sales, along with increased staff motivation and engage-ment – all of which goes towards improving your company’s competitive advantage.

Our method ology leads to your success

The outstanding results gener-ated by our training solutions are largely thanks to the task-based learning methodology we adopt; lessons are built around practi-cal tasks and students cannot move onto the next task until their performance has been tested and evaluated on the task at hand. This aids speed of pro-gression and optimizes know-ledge retention.

Collaboration with Cambridge UniversityOur passion for pedagogical re-search has led us to establish a research unit in collaboration with the University of Cambridge department of Theoretical and Applied Linguistics. Our distin-guished team of scientists and linguists are jointly conducting re-search at the cutting edge of tech-nology to fundamentally improve the way students learn English.

Dr. EniO OhMAyE EF CHIEF TECHnOLOGY OFFICER, FORMER SEnIOR SCIEnTIST AT APPLE

“Technology at EF is first and foremost used to enhance training efficiency. The latest technology allows us to quickly implement and deliver language training at a speed and efficiency that cannot be replicated by conventional teaching methods. We’ve broken down the traditional constraints of a physical classroom and made the process of learning even faster. When technology and education collide, our students benefit.”

EF’s online school generates proven results

1. Average US salary US$46,000 (45 weeks p.a., 40 hours per week)


The most trusted choice in language training trusted by major multinationals and governments for over 45 years, EF has an impressive pedigree in the language training arena. Our solutions are synonymous with personal and corporate success – many of our clients are in the Fortune 500 and the FtsE 100, many of our learners are the highest level executives. the reason for this is simple; EF offers the highest quality solution in the marketplace.

Beijing 2008 Olympics

PREPARInG CHInA TO HOST THE OLYMPIC GAMES

The beijing Olympic Committee (bOCOG) had the enormous task of transforming China’s capital city to host one of the big-gest and most highly anticipated Olympic events in history. To help introduce mod-ern China to the world, bOCOG selected the experts in English training, EF, as the Olympics’ Official Language Training Supplier. In this role, EF dedicated signifi-cant resources and helped thousands of judges, bOCOG staff, competition officials, interpreters and transla-tors receive training in English. EF won the ‘gold’ helping China greet the world in English!

AB InBev

IMPROvInG PROdUCTIvITY THROUGH bETTER EnGLISH SkILLS

Ab Inbev leverages the collective strength of approximately 116,000 people based in 23 countries across the world. “Conducting business on a global scale means that our organization needs to have strong English communication skills.” says Isabella Zhang, director of Training at Ab Inbev China. The solution selected to meet Ab Inbev’s language training needs was EF’s Online School. “We have been impressed by the learning results, and find EF’s Online School a cost-effective, efficient way to train our staff,” says Isabella Zhang.

“Improving their English has certainly helped our employ-ees to be more productive.”

Xerox

HELPInG xEROx TAkE COnTROL OF ITS LAnGUAGE TRAInInG PROGRAM

xerox, the global leader in document man-agement, faced issues from having multiple providers of language training with different methodologies and prices, no cost control, and no single standard for competency. Following a rigorous RFP process, xerox chose EF as a partner. EF helped xerox take complete con-trol of language training, thereby increasing efficiency and reducing operating costs. The business English Language training program has created a single standard of excellence for language training in 16 xerox countries, and now xerox only trains people with a business need, up to the level required for their role.

of our customers expand the scope of their language training with us year-on-year, as they are so impressed with the results we deliver75%

English 90%

German 3%

Spanish 2%French 2%

Other 3%


Full training provider EF is unique in the language training marketplace as we are the only full training solution provider. We can use a mixture of training products to match the range of staff you want to train, the urgency of their needs and the languages they need to learn. if you are unsure of who needs what level of training, that is not a problem at all; we have several tools to help you assess your company’s language learning needs and we can then use our extensive experience to propose the best combination of training to meet your specific requirements.

Online Language Training

OnLInE LAnGUAGE COURSES FOR COMPAnIES

EF’s online school is the world’s largest with over 15 million students. It offers live teacher-led and interactive training that is accessible 24 hours a day, 7 days a week. Each course plan is customized for the student’s needs, level and study pace. 24-hour access to teachers allows employees to fit learning into their schedules. One-to-one coaching ses-sions and monthly reports ensure students stay on track with their studies.kEY bEnEFIT: The most effective way to train large numbers of people with varied abilities.

In-company Training

CUSTOMIZEd LAnGUAGE TRAInInG On-SITE In YOUR COMPAnY

EF teachers can come to your company to teach on-site. Experienced teachers address individual weaknesses by integrating EF’s powerful interactive learning technologies into the course plan. Whether students study once per month, once per week or once per day, EF customizes the content and study program for each student. Choose between different courses such as Executive (1-to-1), Premium (2-4 students) or Group (5-8 students).kEY bEnEFIT: An efficient way to train medium-sized groups of similar abilities.

Intensive Courses Abroad

TOTAL IMMERSIOn AT EF’S ExECUTIvE LAnGUAGE InSTITUTES

Living a language 24 hours a day ensures spectacular results. EF offers immersion courses in English, French, German, Spanish, Italian, Russian and Mandarin. Every Executive Institute campus boasts exec-utive-quality educational facilities in world-class cities. Send your executives away for a crash course, or send an entire department away to learn together in a group setting. EF guarantees immediate results.kEY bEnEFIT: The perfect way to train small numbers of people with urgent needs.

Sample client language needs

Online language learning for business and governmentEF Corporate Language Learning Solutions

Language learning solutions for companies, public sector and professionals

EF offers business language training for all needs — in our schools abroad, in your office and anywhere, anytime online. For more

information please visit www.ef.com/corporate

Europe

denmark +45 3317 9680Finland +358 968 69 23 14France +33 1 42 61 95 95Germany +49 211 688 57 400The netherlands +31 20 5745400Italy +39 02 778 93 71

norway +47 22 94 12 10Russia +7 495 787 67 57Spain +34 91 426 49 32Sweden +46 8 587 930 20Switzerland +41 41 417 45 00 Uk +44 207 341 8500

the Americas

brazil +55 11 4085 1500Chile +56 2 760 4710Mexico +52 55 52 83 33 28USA +1 877 214 1935

Asia

China +86 4006 321 006Hong kong +852 2111 2370Japan +81 5722 3050

Contact EF today

Trusted by the World | www.ef.com/corporate

www.ef.com

www.facebook.com/EF.solutions www.youtube.com/EFcorporate www.linkedin.com/company/EF-education-first

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