BYU Weekly Pitch

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    Mr. Bell,

    I saw your story on the BYU English Learning Center, and I love how you focused on

    the uniqueness of the center and how it puts BYU in such a positive light.

    I have a great story idea for BYU Weekly that ties directly to BYU. The BYU A.R.T.S.

    Partnership is holding its sixth Arts Express conference for elementary school

    teachers across the valley. The BYU A.R.T.S. Partnership involves multiple colleges

    on campus who work together to impact communities through improving

    elementary education. Elementary teachers throughout Utah come to the

    conference to receive hands-on training to incorporate the fine arts into theircurriculum. Instructors and administrators of the training are BYU Faculty

    members, and BYU education students are encouraged to attend. You would be able

    to go to the event and interview the presenters and attendees about their

    experience.

    Check out the video below to learn more:

    http://education.byu.edu/arts/arts_express/2012/index.html#

    http://education.byu.edu/arts/arts_express/2012/index.html%23http://education.byu.edu/arts/arts_express/2012/index.html%23http://education.byu.edu/arts/arts_express/2012/index.html%23
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    BYUs involvement in this conference really puts our great school and faculty in a

    positive light. I can be reached [email protected] you would like more

    information. You can also contact Roxanna Johnson ([email protected]),

    whom I ccd on this email. She is the head of the McKay School public relations team.

    Hope to hear from you soon!

    Amy Merrill

    McKay PR Team

    [email protected]

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Julianne Horsley

    Date: Wed, 6 Jun 2012 12:58:37 -0600

    To: Ghostwriter Subject: BYU Weekly

    McKay,

    Jim Bell recommended us to cover this conference and it would be great for our

    show. I decided I would cover it but would like to get more information on it. It's

    the 13th and 14th, correct? And you mentioned that we would be able to film and

    interview those involved? Do we need to register for the event or will there be

    special accommodations that we may be able to cover the conference?

    Thank you,

    Julianne Horsley

    BYU Weekly

    [email protected]

    From: Ghostwriter

    Date: Thurs, 7 Jun 2012 2:41:37 -0600

    To: Julianne Horsley

    Subject: BYU Weekly

    Julianne,

    I am glad to hear you will be covering this conference. The link below is to the

    conference schedule. You will be able to attend the event without registering, and

    you will not need any sort of media pass. The participants have been informed thatthey will be on camera and that their attendance implies consent. I will be there

    with another person from our office getting information for an article. We will be

    going to the conference Wednesday for most of the day and then Thursday

    afternoon.

    http://education.byu.edu/arts/arts_express/2012/schedule.html

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://education.byu.edu/arts/arts_express/2012/schedule.htmlhttp://education.byu.edu/arts/arts_express/2012/schedule.htmlhttp://education.byu.edu/arts/arts_express/2012/schedule.htmlmailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    The BYU A.R.T.S. Partnership under the McKay school holds this conference in order

    to show teachers how valuable art is in education and how art can improve

    performance in other areas such as math and reading. The keynote speaker Claudia

    Cornett is a reading specialist, but she will be speaking on how important art is in

    improving students' reading skills. She will speak on Wednesday and would most

    likely be available for an interview after her address.

    During the conference you will be able to film the participants in their break out

    sessions, which will be dance, art and music classes. You will be able to get footage

    of teachers dancing, singing and painting. There will also be on-site artists you could

    film at the conference. These artists will be working on different projects

    throughout the conference in order to give the teachers who attend an idea of the

    creative process. Thursday afternoon for the last part of the conference, there will

    be an "informance" where all of the participants perform and share what they

    learned in their classes.

    There will definitely be many opportunities for exciting footage and interviews. I'mglad you will be covering this conference, and I think it will really put BYU in a good

    light.

    Let me know if you have any more questions or need more information.

    Thank you,

    Amy Merrill

    McKay PR Team

    [email protected]

    mailto:[email protected]:[email protected]:[email protected]