Instagram at BYU
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Transcript of Instagram at BYU
![Page 1: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/1.jpg)
INSTAGRAM AT BYUBYU Social Media Committee Meeting
Jan. 24, 2014
![Page 2: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/2.jpg)
WHY INSTAGRAM?
• Teens leaving Facebook
• Teen and young adults are all over Instagram
• 39% of users are 16-24 year olds
![Page 3: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/3.jpg)
![Page 4: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/4.jpg)
BYU IG BACKGROUND
• Started in September, 2013
• Posted 8 BYU file photos (campus scenics)
• Watched the #BYU hashtag
![Page 5: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/5.jpg)
BACKGROUND
• Just 100 followers in the first week
• Just 300 total followers in the second week
![Page 6: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/6.jpg)
BACKGROUND
• Tried a hard launch on Oct. 8, 2013
• Posted about it on the BYU Facebook page and BYU.edu
• Asked users to tag us in their homecoming pics
![Page 7: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/7.jpg)
![Page 8: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/8.jpg)
BACKGROUND
• Went from 823 followers to 1237 by the end of the week
![Page 9: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/9.jpg)
EARLY TAKEAWAY
• Campaign was mildly effective, but it was our monitoring and interactions on a individual user level that was really helping us grow and providing cool anecdotes.
![Page 10: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/10.jpg)
![Page 11: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/11.jpg)
EARLY TAKEAWAY
• Growth on Instagram is very organic
![Page 12: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/12.jpg)
WHAT WE’RE DOING
![Page 13: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/13.jpg)
![Page 14: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/14.jpg)
![Page 15: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/15.jpg)
![Page 16: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/16.jpg)
![Page 17: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/17.jpg)
![Page 18: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/18.jpg)
![Page 19: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/19.jpg)
STATIGRAM
• Excellent web-based platform for using Instagram
• Can do everything but post an actual photo
![Page 20: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/20.jpg)
![Page 21: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/21.jpg)
![Page 22: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/22.jpg)
![Page 23: Instagram at BYU](https://reader034.fdocuments.in/reader034/viewer/2022051323/548dd739b4795982638b47d7/html5/thumbnails/23.jpg)
WHAT’S TO COME?
• Micro video
• More Instagram-up-front thinking from our photographers