JCCC “SPACES” PROGRAMAWARENESS CAMPAIGN

By Nathan McCloud

This campaign aims to increase the awareness of and use of renewable energy through the JCCC SPACES (Solar Power Appointed Consumer Electronic Stations) program planned for implementation in the spring of 2013.

AWARENESS?

Key areas of focus for our campaign to be successful.• Audience • Goals• Location• Resources• Support• Message• Channels

CAMPAIGN OVERVIEW

The target Audience of this awareness campaign is more diverse that what might be expected.

The student body of JCCC The faculty and staff of JCCC Visitors to the Campus The community that supports JCCC

AUDIENCE

The goals of this campaign aims to increase awareness in the student body about Taylor Hall’s energy saving SPACES kiosks that will be installed around the JCCC campus in the spring of 2013.

Awareness Use Marketing opportunity for JCCC to promote the

programs that developed this “sustainable” idea.

GOALS

LOCATION?

(Satellite Image from Maps.Google.com)

CC

GEB

COMSC OCB

LIB

SCI

RC

CLB

People – to help conduct this campaign, students and/or staff volunteers will be needed to hang posters, distribute flyers, and spread the word about these kiosks.

Services:◦ Document Services ◦ Marketing Communications Department ◦ Publications Department

RESOURCES & SUPPORT

Our message – To save electricity and support the needs of its students and staff to recharge their personal electronics used in their education, JCCC has started the SPACES program.

MESSAGE

CHANNELSTo spread our message of sustainability we will use many different kinds of channels of communication.

Channels: PostersFlyersJCCC websiteschool paperschool TV’ssocial mediaPress Release to local and metropolitan media

resources.

24%

24%

8%

44%

Student Survey of Channel EfficacyWeb TV School Paper Posters

CHANNEL EFFICACY

www.jccc.edu/spaces/

“SPACES”•Solar Powered Appointed Consumer Electronic Stations•Charging Stations for personal electronic devices•Conserve Electricity•Reduce carbon emissions•Environmentally Friendly

COMING SOON!

PROGRAM

(www.jccc.edu/maps/)

Sponsored by: Student Sustainability Committee

SPACES PROGRAM

Located:

Spring Of 2013

Sponsored by: Student Sustainability Committee

•Solar Powered Appointed Consumer Electronic Stations•Charging Stations for personal electronic devices•Conserve Electricity•Reduce carbon emissions•Environmentally Friendly

www.jccc.edu/spaces/

SAMPLE

TIMELINE

March 2013

April 2013

May 2013

June 2013

July 2013

August 2013

September 2013

October 2013

November 2013

December 2013

Campaign Begins•“Coming Soon”

Installation of Kiosks•School Paper Article•Web Article

Press Release/ Conference•Taylor Hall & SSC Interviews

End of Campaign

“Campus Ledger.” JCCC Campus Life. Web. 23 Nov. 2012.

“Creating an Awareness Campaign.” Carbon Trust. Carbon Trust, 2010. Web. 23 Nov. 2012.

“Document Services.” JCCC Administration. Web. 23 Nov. 2012.

Hall, Taylor. “JCCC SPACES.” JCCC Sustainability. Web. 17 Nov. 2012.

JCCC Map. 2012. Johnson County Community College, Overland Park. JCCC.edu. Web. 27 Nov. 2012.

“JCCC Publications Department.” JCCC Administration. Web. 27 Nov. 2012.

“JCCC Student Body Call for Sustainability Project Proposals.” JCCC Sustainability. Web. 18 Nov. 2012.

Ladd, Robert. “Design Elements.” UNC Health Sciences Library. U of North Carolina, 4 Sep. 2012. 23 Nov. 2012.

“Marketing Communications.” JCCC Administration. Web. 23 Nov. 2012.

“Poster Printing.” Fedex. Fedex, 25 Sep. 2012. Web. 27 Nov. 2012.

“Student Success Center.” JCCC Success Center. Web. 19 Nov. 2012.

SOURCES