By: Holly Moye
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Transcript of By: Holly Moye
By: Holly Moye
By: Holly MoyeApril 11th, 2012
History Founded in 1964 as Blue Ribbon Sports by track athlete Philip
Knight and his coach Bill Bowerman (Beaverton, Oregon) The company started as a distributor for a Japanese shoe
maker, making most sales at track meets out of Knight’s automobile
Officially became Nike, Inc. on May 30, 1978
Revenue increased to $6.74 billion by the late 70’s . In 2000 sales reached $12 billion.
First Nike Shoe First Nike shoe Bowerman made for Knight.
Made by his wife’s waffle iron
The Nike swoosh first used by Nike in June 1971.
Mission Statement
Nike Today Developed a philosophy that is accepted in the lives of
athletes and non athletes to find motivation and achieve success.
A global marketer
In 2008 Nike was ranked as the Most Admired Company in America behind Apple.
Michael Jordan Put Nike on the map
1984-1985 first decrease in earnings for first time ever
Influenced Nike to make their first speciality
Michael Jordan and Nike have generated billions in revenue
Products
Nike Shoe Production
nNike Goes Global700 shops around the worldOffices located in 45 different
countries
NSubsidiaries
SSponsorship Pays top athletes in many sports to use and promote their
products. http://youtu.be/d0btw8IZal0
Competitors
Stock$107.65 as of 5:55pm April
10,2012
NKE trades on the NYSE