Spotify’s Discover Weekly BuzzFeed |

Condé NastMackenzie Cooper | Naomi Clarke | AJ Pellicciotti

Discovery Technology

Discover Weekly

Release Radar

BuzzFeed

BuzzFeed Music

“All the best music, from BuzzFeed.”Facebook.com/BuzzFeedMusic839,320 Likes

BuzzFeed Music

BuzzFeed Music

BuzzFeed Music

BuzzFeed Music BuzzFeed Music Spotify Followers

BuzzFeed Music

“BuzzFeed has rapidly built up content verticals around everything from food to politics to celebrities -- and now it's pushing further into the music space, attempting to become a hub not just for "14 Beach Boys album covers," but a place for music-sharing and discovery.”

AdAge, October, 2012

July, 2016

Condé NastPitchfork | Traveler | Bon Appétit | Vogue

Pitchfork

“Condé Nast Traveler is the global citizen’s bible and muse — the most discerning, up-to-the-minute voice in all things

travel.”Discovery is the premise of Condé Nast’s Traveler magazine.

Traveler

Bon Appétit

Vogue

VogueDiscovery Technology

Implementation

Leverage&

Disruption

Conde Nast’s use of Discover Technology> Discover Technology doesn’t play a large role in their magazines/online publications.

> Affiliates music with lifestyle/events/activities.

> Provides readers with the opportunity to discover new music through association with articles they read.

> In the future, make the relationship symbiotic -> Spotify suggests playlists based on readership, Magazines suggest Spotify within articles

BuzzFeed’s use of Discover Technology> Can use “discover” technology to suggest articles based on what people have already read.

> Can partner with Spotify to suggest music articles based on music you’re listening to.

> Spotify could suggest music based on articles you’re reading. Two-way relationship.

> “Release Radar” technology could lead to a live banner with new articles.

Conclusions> Maybe discovery used more now because of sheer amount of available content.

> Gives people help in sifting through content in order to find things that are relevant to them.

> The drawback: It could be viewed negatively:“Music is mysterious. And I don’t want robots completely in control of my

sense of discovery.”

Citations - Yoo, B. N., Monroe, B. J., Sodomsky, B. S.,

SherburneRock, B. P., JoyceElectronic, B. C., PearceElectronic, B. S., . . . Pagnani, B. R. (2016). The Most Trusted Voice in Music. Retrieved September 10, 2016, from http://pitchfork.com/

- Website for Pitchfork music publication.

- Bainbridge, J., & Duckor, M. (2013, September 23). [How We Rocked Out at Feast Portland (and So Can You!)]. Retrieved September 09, 2016, from http://www.bonappetit.com/entertaining-style/playlists/article/feast-portland-party-playlist

- Screenshot used for example of inclusion of Spotify in Condé Nast publications.

- [Home Page of VOGUE Deutschland]. (2016). Retrieved September 10, 2016, from http://www.vogue.de

- Screenshot of Vogue Deutschland for demonstration of the inclusion of Spotify.

- Nast, C. (n.d.). Condé Nast Traveler | About Media Kit. Retrieved September 10, 2016, from http://www.condenast.com/brands/conde-nast-traveler

- Quote.