Buytheway - Discover mobile shopping (January 2014)

Buytheway Solution Robust fully customizable mobile e-shop platform

Contact us: Pavel Prouza | +420 777 256 788 | [email protected] www.gobuytheway.com

Mobile shopping makes sense

Source: Google/Nielsen (950 respondents) http://ssl.gstatic.com/think/docs/mobile-path-to-purchase-5-key-findings_research-studies.pdf

Smartphone users spend 15 hours per week researching products and services on mobile phones and tablets.

33 % of consumers research on branded mobile websites.

26 % of consumers research in branded mobile apps.

55 % of consumers want to buy immediately after making a decision.

83 % want to make a purchase the same day.


In-store On a tablet or computer On a mobile phone


The market is growing - rapidly Companies that use some form of mobile shopping solutions report a 5-15 % rise in profits during the following six months. Implementation costs are usually covered within the first half year.

The mobile shopping market grows massively year-on-year. Gartner research estimates yearly growth between 2011-2016 to average a whopping 42 %.

IDC research data indicates that the mobile shopping market can grow to 1 trillion USD by year 2017, considering the speed of growth would stay static - while it will likely speed up even more.

Thousands of companies worldwide use mobile e-shops already. This massive trend is now only entering our region.

Don’t miss out on the opportunity – be one of the first movers!

Data: Shopgate.com


Mobile shopping in Czech Republic

Heureka: 10 % of users use the mobile version. That’s a threefold rise from 3,7 % in 2012.

Aukro: 250.000 users have spent more than 170 million CZK in the mobile app in 2013.


Mobile shopping, Christmas 2013

Source:: PriceGrabber research (USA, 3 782 respondents) http://pressroom.pricegrabber.com/index.php/pricegrabber-reveals-holiday-mobile-shopping-trends-retailers-adapt-to-combat-showrooming/

23 % of consumers plan to buy a gift through their mobile device.

73 % of smartphone users have 1-4 mobile shopping apps already installed.

80 % of smartphone users would buy through a mobile e-shop if it gave them a special incentive: exclusives, combo deals, time limit deals, special discounted offers.


Buytheway Solution Features

Special deals: highlight your chosen products and make sure the customer cannot miss the best offers

Repeat order: customers confirm with a single click for absolute shopping comfort

Push notifications: offers appear actively in the notification bar (“Get a special deal, only this hour!”)

Data mining (e-mail, address, phone), newsletter system

Payment channels: pay on delivery, wire, card payment, PayPal, Twisto

Favorites - easier to find your favorite products

Customer comments

Search across products and categories

Product types - color, size etc.

Landscape mode - focus on product photo when the phone is flipped sideways

Stock status - show delivery time, including shipping (“Your order will arrive in 2 days”)

Branch support - information about brick and mortar shops, including store pickup option

Order history


Buytheway is customizable to suit you in every way.


How Buytheway works

Connecting your e-shop to Buytheway is simple. We take your existing e-shop, connect it to the Buytheway backend, we reformat the data and customize them if needed and your custom app is ready! 1  Your e-shop 2  Buytheway backend 3  Your branded mobile app


Connecting your e-shop with Buytheway Solution

Set up and modify basic shop data – name, address, currency, ID of company, tax registration data etc.

Branch set up – opening times, supported delivery methods, phone numbers.

Payment and delivery options – choose the relevant methods and their combinations (such as card payment only with specific delivery).

Two-way connection with the warehouse – use the same backend you do now, the customer sees the availability while you get the relevant information into your system.

Complete product overview with name of product, category, price, rating from customers, number of orders etc. Products are modifiable to only reflect the changes in the mobile app, if needed.

Connecting your e-shop with Buytheway Solution

Orders overview with the ability to change any order by hand in case of needed assistance for the customer. Complete standalone backend is supported in case you will not connect with your original backend.

The customer’s journey

E n t e r t h e s h o p a n d choose if you want to browse categories, deals, edit your details etc.

Pick a category by simply tapping it once. This opens a view of all the p r o d u c t s a n d s u b -categories.

B r o w s e t h e c a t e g o r i e s , s e e highlighted products or choose any of the other ones.

S p e c i a l d e a l s g i v e maximum visibility to products you don’t want to miss. Put them in your basket with a tap.

See your shopping b a s k e t i n a q u i c k o v e r v i e w . E d i t t h e delivery and payment options and hit “Order” to complete checkout!

Mobile shopping = clear results

Source: KISSMetrics, ShopGate, Rakuten Contact us: Pavel Prouza | +420 777 256 788 | [email protected] www.gobuytheway.com

Mobile shopping = clear results

Source: KISSMetrics, ShopGate, Rakuten


Apps are much faster than optimized mobile websites. 40% of customers will leave a mobile website if the loading time is longer than 3 seconds!

A sample of Buytheway customers

* As part of the Buytheway app


Testimonials and endorsements ”Buytheway is the first really useful mobile shopping platform that we encountered.” - Petr Soukup, Web Manager, Vivantis

”Mobile shopping is the future and the Buytheway Solution is the most promising platform I have tried.” - Petr Kováčik, Founder & CEO, Skrz.cz

“Buytheway is a valuable addition to our multichannel sales strategy. It’s a shopping mall that fits in your pocket!” - Jan Soukup, Eshop Manager, iSTYLE CZ, s.r.o.

“When you are out in the bustle of the city and need to buy something on short notice, Buytheway is a lifesaver.” - Michal Hanáček, Managing Director, Pilulka.cz

“A simple way for e-shops to approach customers on the go without having to develop a costly mobile app on their own.” - Tomáš Symerský, Eshop Manager, Pet Center


Buytheway - Discover mobile shopping (January 2014)

Business

Transcript of Buytheway - Discover mobile shopping (January 2014)