Consumer Behavior Of Women

Mrs. Puven AnjuEastern university of Sri Lanka

CONTENT…….• Introduction to consumer behavior of women

• Difference among buying behavior of women & men

• Attitudes of women when they buy

• Buying habits of women

• Illustration on a research and its solution on buying behavior of women(The SheSpeaks /Lippe Taylor Women’s Buying Behavior Index)

01) Introduction to consumer behavior of women

• The world is changing all the time. What has not changed is that shopping is a social activity for women.

• Women like to shop with her friends. They encourage and advise each other to purchase different products.

• Women want to have many choices.Ex: Traditional & Latest choices of women

• Today's modern women have less patience and less time to look for stores to get the best price.

Ex: Shopping in social media

• A woman makes purchasing decisions based on price and quality.

• Women prefer to shop in stores that she has a relationship to work actively with loyalty programs and customer activities.

• Women are proud to shop in some stores.

• More and more traders are captured most proportion of women by encourage their female customers and offer "friend" discounts.

02) Difference among buying behavior of women & men

• When compare the behavior of men and women, Men and women have different expectations about the shopping experience.

• Men are utilitarian shoppers, seeking to quickly and efficiently complete a task with a minimum of social interaction and unnecessary effort. But women are not.

• Not like women, Men usually shop alone, while women often shop in groups of three or four to maximize the social aspects of shopping

03) Attitudes of women when they buy

• As a trader your Share of the World’s Largest Market Segment, is that what has long been viewed as normal buying behavior turns out to be normal only for men. Women, she says, have a very different set of priorities, preferences and attitudes.

• For an example tailoring sales tactics to please women as a way to increase market share. In addition to the obvious reason is their huge numbers and women are especially valuable customers of them.

• Her system of problem-solving takes a long time and involves making everything personal.

• We also see that the responsible for regulating emotion, is larger in women.

• Her buying decisions always end up being the right ones.

• Understanding a woman's buying process is crucial when you are in a sales situation.

• what women want. Women, especially working mothers, lead time-pressured lives and therefore appreciate products that simplify tasks and relieve anxieties

04) Buying habits of womenThere are 3 things can be consider as buying

habits of women. They are;

•Women Are More Likely to Purchase Brands They Follow•Women Use Social Media to Connect Different Aspects of Their Lives.•Different Women, Different Outreach

a. Women Are More Likely to Purchase Brands They Follow

• It makes sense, really, considering women are more present on social media than men. On facebook alone.

• . First as a trader have to know your customer and whom you want to reach.

• Accordingly we can said that most of the women focus on branding items when they buy.

Ex: Branded watches:

Top 10 Branded watches

b. Women Use Social Media to Connect Different Aspects of Their Lives.

• Most of the women think the primary benefit is being alerted to coupons, promotions and deals by connecting with brands on social media.

c.Different Women, Different Outreach

• However, also think about the age group and demographic of women targeting.

• These factors strongly influence the type of marketing content a woman encounters.

• Furthermore, full-time employed women more often turn to smartphones, but female homemakers rely on computers for their first doses of information

Ex: Advertisement targeting various age of women

05.Ilustration

• Illustration on a research and its solution on buying behavior of women(The SheSpeaks /Lippe Taylor Women’s Buying Behavior Index)