Career Planning and Personal Branding

Mohammad Monowar Hossain Country Manager (Asutex)

Textile engineer (BUTEX), MBA (IBA)

Purpose……

To have a successful meaning of life

How Significant is Personal Branding or Branding in our career and life?

What is Branding ?

TV Commercials

Why is Branding So Popular

1. People have too many choices and too little time

2. Most offerings have similar quality & features

3. We tend to base our buying choices on trust

CORE VALUECORE VALUE

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POSITION POSITION IN THE IN THE

MIND OF MIND OF THETHE

PROSPECTPROSPECT

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BRAND BUILDING PROCESS

Branding process

Why

What is personal branding?

Writer or Chemistry Professor !!

Was the Arab Spring really a Facebook revolution?

A free world-class education for anyone anywhere

What is personal branding?

What is personal branding?

Think Big

Career Goal

• What do you want to be?

• Where you want to see yourself after 5 years, 10 years?

• How to prioritize your goal?

Information is the key

• How to get the information• How human take decision• How Brain Works

Create Differentiation

Our brains act as filters to protect us from too much information

Think out of the box!Formula 7

BE DIFFERENT

The most important words in differentiating your brand

Focus

In the minds of the consumers

Where does differentiation take place?

Why is differentiation so important?

Because the human minds

love SIMPLICITY & hate CONFUSION

Create differentiation by making competition

IRRELEVANT

Create a BLUE OCEAN

“ you can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”

Student life - Differentiating

• Sports - it builds interpersonal Communications, Leadership

Student life - Differentiating

Student life - Differentiating

Cultural program – It Opens minds, Brings creativity and leadership

Social work – Tree Plantation, Shit Bostro Distribution, Work on Social changes

Student life - Differentiating

• Ensure more visibility : social Networking

- Facebook, Linkdin, participating in textile Event- ITET Program, Seminers, Talent Hunt Program

• Networking – Senior textile Engineers, Industry Expert, Junior and Seniors

Student life - Differentiating

• Higher Education – MBA, PHD, Masters

• English communication skill – GRE, GMAT, IBA preparation

Student life - Differentiating

• Entrepreneurship --

• Try something Different – Idea Club, Cultural Club, Branding Club. Be Innovative.

best way to have a good idea is to have a lot of ideas."— Dr. Linus Pauling

When all think alike, then no one is thinking."— Walter Lippman

Personal Brand Communication

Selection of Major Subject

• Wet Processing• Yarn Manufacturing• Fabric Manufacturing• Garments• Textile Management• Fashion Designing

Selection Criteria

• Industry Trend – Overall Industry Growth, Business growth• Facts and Figure• Past three years Job trend – Knit Dyeing, Merchandizing,

Marketing Etc,• Emerging sector – Garment Dyeing, Denim Industry• Fashion Trends – Commodity or value added order• Value Addition – New technology, New market• MNCS – Buyers, Chemicals and Dyes suppliers• Data analysis.

Career Planning Entrepreneurship

Merchandizing

Marketing- dyes, chemicals, machines, yarns, fabric

Industry production- dyeing, knitting, spinning, weaving, garments, denim, washing plants

Teaching – lack of research, low pay, Honor

Career Preparation

Process has to be started at least one year before trying for the Job-

1. Relevant industry information – Specific area base,

2. Networking with Senior Textile engineers- Make relationship

3. Communication and Leadership skill – show your skill in the Resume, If you have any training include in the CV.

4. Presentation

5. Resume – Has to be rich in information

6. References – Must be strong one

7. Grooming and Etiquette – Must be prepared for the ViVA

Competition in the Job Market

• Private universities• Industry look for proactive, dynamic, smart applicant irrespective of

institution• Number of outgoing student each year- 2000 • Personal contacts, relatives• Merchandising area is dominated by private institution students• Knit Dyeing is saturated – Biggest Sector• Europe and America in economic depression, it may result in less order

and job cut,• Energy Crisis- Gas and electricity

Formula 1 :

Build unforgettable first impression

if you can’t demonstrate

you’redramatically

different, you’re invisible

Take home message

Think big

Be Different

Thank You