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Charity Drive ReportFoundation in Natural and Built Environments

Group Members Student ID Report Roles

Teh Qing Da (Bryan) 0318590 Objectives, Target Market, Executive Summary

Zi Zhao Choo 0320498 Pricing, Promotion, Competition analysis

Hirendran Sivaganam 0319894 Product & Packaging, Sponsors, Camera man, Appendices

Jacquelyn Vanessa 0320021 Human resource planning, Evaluation of result, Distribution, References

Subject : Introduction To BusinessLecturer : Mr. Chang Jau Ho (Joe)Submission date : 20th June 2015

CONTENTS

Contents Page Number

1. Executive Summary 2

2. Objectives 3

3. Targeted Market 4

4. Competition Analysis 5-7

5. Product and packaging 8-10

6. Pricing 11-12

7. Promotion 13-14

8. Sponsors 15-16

9. Distribution 17-18

10. Green Measures 19-20

11. Human Resource Planning 21-22

12. Evaluation of Result 23-24

13. Appendices 25-28

14. References 29-30

Executive Summary

The purpose of this charity drive event is to raise funds for any charity society of

our choice. We have chosen to raise funds for Nepal Rehabilitation Relief Efforts,

organized by MMICare Association. Other than gathering donations from several

Charity Drive Report | The Only Onigiri | Taylor’s University 1

sources, we also learnt how to deal with cash flow and proper business. In order to carry

out this business activity, we had to analyse our targeted market which involves with

crowd in Taylor’s University, for example, students, lecturers and also visitors. For that,

we have decided to involve in the F&B business and also decided to sell only one product

which was Onigiri by NikoNiko which located at SS15 Subang Jaya because it has a low

cost price and it is also something the public would love to buy after several surveys. To

hit our targeted profit of RM2500 for getting A grade, we had to gather as much

donations and as much sales as possible in a period of 5 days. We also had to promote the

product we are selling as efficient as possible to persuade customers to buy it. Lastly,

after the charity drive, we have donated the large sum to the organisation society and

everything went as planned.

Objectives

We have chosen to donate our gathered profit to Nepal Rehabilitation Relief Efforts,

organized by MMICare Association. The reason why we have chosen to donate to this

organisation is because this organisation is a well known Non-Profit Organisation that really puts

their heart and effort in the work they do. Currently they are undertaking a project which is

providing shelter to the quake victims of Nepal. The mother of one of our group members who is

part of the organisation that actually visited the quake victim’s site offered a helping hand and

make a change of the victim’s fate.


We have successfully earn a donation amount of RM1000 adding up with our profit gain

which are RM2000. With the overall profit of RM3000 that we have earned, we are able to help

several victims and equip them with 3 shelters and provisions including a solar light to last 2

months. Each complete shelter with door and light costs RM1k.

Targeted Market

Our targeted customers would be mostly students and lecturers from Taylor’s University

Lakeside Campus as our booth are set up in front of SLC (Student Life Centre). Choosing

oNigiri as a product to sell has been a very good choice because it is very convenient to consume

it, it is convenient to carry it around and it is easily disposed due to the onigiri we are selling are

firmly sealed with a transparent packaging which can be preserved up to 24 hours!

SLC is a very strategic area as thats a path that most of students and lecturer passes

through in order to get to their classroom or staff office. Population that passes by SLC are

relatively high and as a student, most of the time we just do not have sufficient time to really sit


down and enjoy our meal due to hectic and packed classes and tutorial timetable and also a high

amount of assignments in a short period of due date. therefore, we offer something which was

easy to carry around and can be consumed everywhere and anytime.

The onigiri we sold had a good and fulfilling servings per meal, and it is enough to

consume for average students. By setting the price of RM5.00 after several surveys, we think that

this price is just nice and it also ease the cash deal between us, seller and customers because

customers would prefer by just giving a piece of RM5 note instead of coining out small changes

which takes up some time and also troublesome. As an average student, RM5 is just nice and i

doubt we would not pay RM5 for a meal.

Competition Analysis

Onigiri is considered as healthy food . So that, most of our competitors are food seller.

In this project, all of us have to sell something in order to get RM 2.5k to hit our target. It means

that our coursemates will be the main competitor for our business.

“K.O KULTURE Group’ are selling chicken

kebab, browines, drinking such as coconut juice.

Those food is directly threatened our business

because it consider as same categories with our

onigiri. They targeted those students who just

want some healthy snacks but students prefer

normal lunch.


“Ikea Group” was located in front of us. They are selling all

kind of ikea food including curry puffs, noodles, drinks ,

meatballs and etc. They came out 1 lunch set which cost

about Rm15 including everything. Most of their customer

won’t buy our onigiri once they eat their lunch set. Some of

their customer complain about the price.

“ Uncle Qayyum Group” is specified in selling

drinks. Drinks like tea bottle, fruit tea and etc. Their

drink is very popular among student in taylor. Same

again, student prefer it come with set because it is

more cheaper and convenient for them .

Fish balls stall is placed beside us. Their only

selling Fish balls and egg tarps. Their curry smell

was attracted a lot of our customer. Although they

attracted some of our customers, but fish balls is

not popular among this campus.


“Softserve Group” is selling ice-cream with different favor. This group attracted most of the

customer. Customer will rather to buy their ice-cream compare to onigiri but “ softserve ice

cream” is relied on ice-cream machine and it’s working hour is temporarily.

Competitor Product Strength Weakness

K.O KULTURE chicken kebab, brownies, drinking

such as coconut juice.

consider as healthy snack

Students preferfood or lunch which

can full.

Ikea curry puffs, noodles, drinks , meatballs

A plentiful lunch set Lunch set is expensive than taylor’s food.

Uncle Qayyum tea bottle, fruit tea Unique drinks Targeted for specific students.

Fish balls Fish balls, egg tay delicious fish balls and egg tay

Food demand is very low

Softserve Ice-cream Famous and popular among taylorians

Limited working hour.

Product and Packaging


ONIGIRI

When we were in the process of choosing a product to sell, we all had a clear picture of some of

the characteristics our product should have. We were looking for a food product that could be

easily packaged and sold. Since most our targeted customers were busy college students, our

product also had to be small and can be easily

eaten on the go. Therefore, after listing down

some options we decided to choose Onigiri as

our product to sell.

O-nigiri also known as o-musubi, nigirimeshi

or rice ball, is a Japanese food made from

white rice formed into triangular or cylinder

shapes and often wrapped in seaweed. Traditionally, an onigiri is filled with pickled ume

(umeboshi), salted salmon, katsuobushi, kombu, tarako, or any other salty or sour ingredient as a

natural preservative. Despite common misconceptions, onigiri is not a form of sushi. Onigiri is

made with plain rice (sometimes lightly salted), while sushi is made of rice with vinegar, sugar

and salt. Onigiri makes rice portable and easy to eat as well as preserving it, while sushi

originated as a way of preserving fish.

We purchased our product from Niko Niko Onigiri which renowned Onigiri seller and distributor

located in SS15 Subang Jaya. This made it easier for us to attract customers as our supplier was

well established and popular in the industry. Niko-Niko Onigiri had their first shop opened at Sri

Petaling. They opened on December 2012. The chef and owner Mike Chin learnt his Onigiri

skills originally from Japan.


Mike Chin (in blue) with this teacher

Product Features:

- Affordable for the average student. (RM 5.00)

- Wide variety of flavours. We sold:

Tuna, Deep Fried Salmon, Deep Fried Chicken, Chicken Teriyaki, Ebiko, and Katsuobushi

- Freshly sold. Our products are freshly cooked as we collect them hot and on a daily basis every

morning before we start selling.

- Can be kept for up to 24 hours.

Packaging Features:

- Wrapped in clear plastic thus, making it easier for

customers to see its content.

- Flavours are stated on each packaging

- Packaged tightly and fits hands easily making

easier to hold or eat while walking.


- Has a specific way to opening the package so the contents do not spill out.

HOW TO OPEN AN ONIGIRI THE RIGHT WAY

Pricing

For our business charity drive project, the product that we chose to sell are onigiris. This is

due to the fact that there are a huge majority of people that likes Japanese snacks. By doing so,

we have to find a low cost supplier in order for us to not spend too much for this project.

Initially, Bryan found a supplier who sell onigiris at the price of Rm3.10 per onigiri.

Although the target of our project is to earn RM2500, but we wanted to take up the

challenge to hopefully reach over RM3000. This is because we are donating our profit to the


earthquake victims in Nepal, and donating RM1000 is enough to build one shelter in Nepal for

those affected. Hence, the reason to our RM3000 goal so that we could lend a hand indirectly to

build at least 3 houses in Nepal.

Since our group planned to gain at least RM2 as profit for each onigiri we sold, we

decided to sell each onigiri at RM5. It not only is affordable

for students around Taylor’s University, but it also benefits

our group from earning more than the cost price. Besides

that, we also wanted all of our prices to be the same and

balance as it is easy for us to do accounting, as well does not confuse customers. Therefore, we

sticked with one price for all onigiris despite having different flavours.

Before our charity drive week started, we had a “test drive”. We ordered 40 onigiris to sell

and it sold off within 1 hour. Within that one hour, we earned a profit worth RM 81. We then

realized the profit we earned was not enough to reach our target, and so we decided to search for

another supplier that has a cheaper cost price per onigiri. In the end we managed to find an

onigiri supplier from SS15, Subang Jaya that offers RM2.50 per onigiri.

On the first day of our business charity drive week, we ordered 150 onigiris because that

amount is just nice to roughly figure out if the business is doing good, or going down the drain.

We continued selling 150 onigiris the following day, and realized that our onigiri business is

doing bombastically. We sold all the onigiri in between 3 hours. This resulted us to increase our

ordered onigiris to 220 pieces for the following two days. On the last day of our business charity


drive week, we lessen our order to 170 pieces since we were already reaching our RM3000

target.

Promotion

Promotion is very important in this group because we only sell 1 product and the only

way to attract customer is by promoting. Selling 1 product is very risky because we have to deal

a lot of factors.

There are few ways we promote our Onigiri. First is a catchy name for our Stall. We name it

as “ The Only Onigiri “. It’s give customer a impact that we are the only ongiri they should buy

from. Beside that, we are using the contrast color for our poster. That’s why our poster are more

outstanding compare to others.


In addition, we did some video promotion for our onigiri. We try to find most prevalent video

clip and convert it in our onigiri video clip promotion. We were inspired by the “Charlie charlie

challenge”. It was a social media trend at that moment.

“Charlie Charlie Challenge” example

According to research, now days young generation spent most of the time in social media

such as facebook, instagram, snapchat and etc. It is very popular and convenience in this modern

age. We created an instagram account for our onigiri because instagram is more effective on


picture compare to Facebook. We invited all our friends to support our page. So that, more

people will recognize our stall.

Last but not least,. We used the name of “Nepal”. Instead for asking donation, we are

selling the onigiri to you for helping Nepal. Build 1 shelter in Nepal cost 1k, we have to get at

least 3k for Nepal.

Sponsors

Initially, all of us in the group were

afraid that even after selling our products we

might not reach one of the main requirement of

this project, which was to earn a profit worth

RM2500 or more. Thankfully, we have our

family members and friends who were kind and considerate enough to donate a sum of money

for charity and to help us achieve the amount we are yearning for. All of the profits earned

during this charity drive will be donated to the Nepal Rehabilitation Relief Efforts, organized by

MMICare Association. MMICare Organizations is a non-profit organization that is mobilizing

medical equipment for the Spinal Injury Rehabilitation Centre in Kathmandu, Nepal. We

approached two main people to be our sponsors. One of them was Jacquelyn’s father Mr.

Johnson Tee, who generously contributed a total of RM 500.00. Furthermore, we also managed


to get donations from a non profit organization, Cosmic Rain Sdn Bhd who also donated

RM500.00 to our cause. We targeted these two sponsors as they were personal relatives as well

as supporters of our cause. We approached Mr. Johnson by contacting him personally through

telephone with the help of Jacquelyn, our group member. We approached Cosmic Rain Sdn Bhd

by sending them a formal letter stating our objectives and proposal. Finally we also obtained

donations from a few generous students of

Taylor’s University Lakeside Campus. After

summing up all the donated money, we

received RM1,019 in total.

Parties that donated Sum of Money (RM)

Johnson Tee (Jacquelyn Vanessa’s father)

500

Cosmic Rain SDN. BHD. 500

Students from Taylor’s University Lakeside Campus

19

Total (RM) 1,019


Distribution

As our products are already ready made by an onigiri shop located in SS15, Subang Jaya

called NikoNiko, our group did not have to do much other than drive to SS15 and pick the

onigiris up to transport to campus via car. Bryan who was the only member with a car, drove to

SS15 at 10 in the morning to get our ordered onigiris while it’s still warm and fresh. This went

on for a week long. When Bryan reaches the roundabout in campus, the rest of the group

members carry all the plastic bags filled with the ordered onigiris and starts arranging them at the

given stall. The journey from SS15 to Taylor’s campus is around 20 minutes. The onigiris are

then arranged row by row according to its flavour, which varied from teriyaki chicken, deep-

fried chicken, ebiko, deep-fried salmon and tuna.

The selling would be mainly done at the stall itself. However, when the stall is starting to

attract less customers and sales start to progress slowly, a pair from the group would go around


campus and start selling to customers directly. The onigiris are carried around on an egg tray,

filled with all of the ordered flavour. This strategy allows the group to save more time and it

helps to quickly sell off all of the onigiris.

Most of us were selling at the ground floor or second floor where students will pass by on

their way to lunch. It is easier to approach customer when they are hungry. The open areas are

our target location. After we walk from the Student Life Center to Block E second floor, we will

rest for about 30 minutes while waiting for the new customers. We also targeted the architecture

studios which is located at Block E . It will be more convenient for them to buy our onigiri when

we walk around.

Besides that, we also allowed students to pre book their onigiris just incase we sell out too

quickly. This is to reclaim back our customer’s trust. We will deliver them onigiri for them if

they required any transportation helps.

Green Measures


Relatively, there are only a few environmental waste that were produced throughout our

whole charity drive sales due to the fact that our products are edible. The product that we are

selling are NikoNiko’s onigiris, which are wrapped with a plastic covered packaging. It makes it

easy to bring around because of its easy way of opening the wrapper.

Not only that, plastics are also one of the

products that are able to be recycled. Basically,

plastic recycling refers to the process of recovering

waste plastic and reprocessing it into something

useful and new. Even though plastic is not exactly

biodegradable, but recycling it do help in making a

difference as it is part of global efforts to reduce plastic in the waste stream. Based on an article

written by The Conversation on the 13th February 2015, eight million tonnes of plastic are going

into the ocean each year. Thankfully, our group does not contribute to those polluters that does

so because of the ability to recycle.

During the distribution stage, we used just one car to get our products from the supplier.

We only assigned one person instead of all four of us to get the products due to the fact that it

saves time and money, as well as lessens the carbon monoxide from being emitted from the

vehicle’s exhaust system. We also used egg cartons as our medium to hold our onigiris while

going around campus to sell them off. Others would normally use a fancy tray for a good first

impression but our group emphasizes more on the green measures taken whilst completing this

project. Hence, we used 2 egg cartons we found at our homes as it could be recycled once our

project is done.


There’s also not much hassle when managing our onigiris, as the packaging shows an

instruction of an easy way to open it. Just a few peeling of plastic here and there, and voilà. You

will have an onigiri without the packaging in your hands! As for the plastic packaging, it can be

thrown into a plastic recycle bin for it to be recycled. As mentioned earlier, it can help in

reducing plastic in the waste stream.

Last but not least, the measures we took throughout the

whole charity drive event did not need the consumption of

electricity or water. We just used papers to print our posters and

flyers, as well write down the five different names of our

flavoured onigiris. After our business was over, we threw it all

into the recycle bin for it to be reused again once it has gone

through the paper recycling process.

Human Resource Planning

As days turned to weeks that slowly progresses up to our business sales week, we divided roles

in order for our work done to be more efficient and for the job at hand to be completed quicker.

I. Director


Choo Zi Zhao who holds this role, gave the whole team a clear direction on how to achieve the

specific goals and objectives. He too is a good motivator for all the team members to gain their

momentum back in selling the products.

II. Sales Team

Hirendran, Jacquelyn and Bryan worked together to promote the goods at strategic places during

strategic times. Different types of marketing and advertising technique were used to draw people

into buying the products from The Only Onigiri.

III. Accounting and Finance Team

This was handled by Jacquelyn and Choo. After every sale, receipts are kept with them as well as

the money earned. Also, counting money at the end of the day gives them a rough amount of

onigiri needed to be ordered to sell on the following day to be able to reach their targeted goal.

IV. Documentation and Report Team

Photos and videos were all documented under the wings of Hirendran. Whereas for the report

team, every group member contributed equal effort to ensure fast progress.

In a nutshell, distributing work to each of the group members most definitely helped our group a

lot because it lessens one’s stress and tasks at hand. Also, it is right and fair that each group

members gives out equal amount of effort as the rest of the group members.


Evaluation of Results

Revenue

Sales RM4,750

Less: Cost of good sold RM2,399

Gross Profit RM2,351

Add

Donation RM1,019

Adjusted Gross Profit RM3,370

Less: Operating Expenses


Mounting Board RM6.00

Printing RM10.00

Receipt Book RM50.00

Stock Loss RM300

Total Operating Expenses RM366.00

Net Profit: RM3,004

In the author’s opinion, we have really done well throughout our business charity drive

week. Not only did we hit our RM2500 target, but we managed to reach up to over RM3000.

That gives the quake victims in Nepal a bonus. This is due to the fact that RM1000 can build a

shelter for the victims. Since we are donating all of our profit to the earthquake victims in Nepal,

it is confirmed that we get to help Nepal build up to 3 shelters. In conclusion, not only did we

complete the tasks and requirements for this project, but we also helped those who are in

desperate need. The feeling we get after knowing we have helped the unfortunate is really heart-

warming and liberating. This will definitely not be our last time lending a helping hand to charity

organizations. As once said by America’s famous television host and comedian - Ellen

Degeneres, “Here are the values that I stand for: honesty, equality, kindness, compassion,

treating people the way you want to be treated and helping those in need. To me, those are

traditional values.”


Appendices

26th May 2105 Mrs MohanaapriyaChief Operating OfficerCosmic Rain Holdings Sdn BhdLevel 28, South Tower Mid Valley City Centre58100 Kuala Lumpur Dear Mrs Mohanaapriya, Requesting Sponsorship for Charity Drive Event We, the students from Taylor’s University Lakeside Campus, are currently involved in a fundraising event as our school project in November 2014. Our plan is to raise a total of RM 3000.00 via sponsorships and product sales. The fundraising event will be held for a week from 8th to 12th June under the supervision of our lecturer Mr. Chang Jau Ho. All profits earned during the event will be donated to the Nepal Rehabilitation Relief Efforts, organized by MMICare Association, a non-profit organization that is mobilizing medical equipment for the Spinal Injury Rehabilitation Centre in Kathmandu, Nepal. We are writing today to ask if you would consider donating RM 500 to help support our event. We believe that your generosity would go a long way towards supporting the organization and their noble cause. If you need more information about our event or have any questions you may contact me at +60 11-11829420 Thank you. Sincerely,

Choo Zi Zhao


Charity Drive Event Group Leader

Pictures from the FNBE Charity Drive 2015 by The Only Onigiri

Pictures from Nepal by the Non-Profit Organisation MMICare Association.


GIFT HER WITH LIFE FUNDMMICARE ASSOCIATION (REG: 739)

To:The Only Onigiri TeamFoundation In Natural and Built Environment Department,Taylors University, Subang Team Members:Choo Zi ZhaoJacquelyn VanessaBryan TehHirendran 22 June 2015 REF: Donation to #NepalRehabShelter programme Dear Team members, Good day. On behalf of the Nepal Rehabilitation Relief Efforts Programme (#NepalRehabShelter), allow us to record our deepest gratitude to the members of The Only Onigiri group for supporting the construction of three zinc shelters complete with doors and flooring for three families in the Kokani district off Kathmandu in Nepal.


Kokani district is 6,000 ft above sea level and was among the many villages devastated by the April 25 th earthquake and subsequent avalanche To construct each shelter will cost RM1,000. We thank you for donating RM3,000 towards this #NepalRehabShelters programme. The #NepalRehabShelter programme is being carried out with the assistance of the volunteers from the Yasodha Devi Community Trust in Nepal. The Gift Her With Life Fund is operated by the 14-year-old government registered NGO, MMICARE Association. Thank you for your kind support. Kind RegardsMohanapriyaaMohanaapriya Sina RajaExecutive DirectorGIFT HER WITH LIFE FUNDMobile: 012 3370935

MMICARE Association.: Level 28, The Gardens, South Tower Mid Valley, 59200 Kuala Lumpur.Tel: 603-22987364 Fax: 603-22987333

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