Business project 1 persentation
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WHAT ARE YOU LOOKING FOR WHEN YOU TRAVEL?
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Transcript of Business project 1 persentation
WHAT ARE YOU LOOKING FOR WHEN
YOU TRAVEL?
HAPPINESS?
WANDERLUST?
CURIOUSITY?
GETAWAY?
ATLANTIS. CO
FOUNDER
TECHNICAL MANAGER
SERVICE MANAGER
FINANCIAL MANAGER
HIRENDRAN
CHOO ZI ZHAO JACQUELYN VANESSA
CHIN VIN YAN
FINANCIAL MANAGER
FOUNDER OR COMPANY
STRUCTURE FULL VIEW
PERSPECTIVE VIEW SIDE VIEW
WHAT IS CRUISTOPHER?
AIMTo allow passengers to explore the mystery of the ocean, while on a vacation.
SIZE OF CRUISTOPHER
x 2
CAPACITY2000 PASSENGERS
FEATURES
To experience underwaterlife
Identify floras and faunas
Save one’s time by travelling quicker
TRAVELLING ROUTE
30 DAYS ON LAND30 DAYS IN SEA
MARKETING STRATEGY
REPLACE THE FEAR OF THE UNKNOWN WITH CURIOSITY
FRIENDLY UP-SCALE HOLIDAY IN A LUSH SETTING.
EXPLORE IN COMFORT
SALES STRATEGY1. EVERY GUEST MUST BE A MEMBER- RM200 ANNUALLY2. THE COST OF THE TRIP WOULD BE RM 10K ( INSTALMENT ) PER PERSON3. DISCOUNT WILL BE PROVIDED TO MEMBERS AT A CERTAIN PERIOD
INCLUSIVE OF:- FREE BREAKFAST EVERYDAY- FREE FLOW DRINKS & BEER- A FREE SHOT EVERY NIGHT
SALES STRATEGY
SALES STRATEGYINCLUSIVE OF:
- ACCOMODATION
- FREE WIFI
SALES STRATEGYINCLUSIVE OF:
RM 250 WORTH OF FREE CASINO CHIPS!
ADVERTISING & PROMOTIONAL ACTIVITIES
- MAGAZINE ADS - TELEVISION
- RADIO INTERVIEW / ADVERTS
INFLUENTIAL PEOPLETAN SRI TONY FERNANDES DATUK LEE CHONG WEI
SOCIAL NETWORK
PROVIDE INDIVIDUAL ATTENTION & CHOICE
MARKETING ANALYSIS
HOW BIG IS THE MARKET?
BIG
Who are our customers?
University students
Families MarineBiologists
Who are our customers?
High ranked celebrities
Who are our customers?
Politicians & Royals
● MONEY SAVERS
What are the customers’ background?
● FUELED WITH THE URGE TO EXPERIENCE
What are the customers’ background?
● CURIOUS STUDENTS
What are the customers’ background?
● FILTHY RICH
What are the customers’ background?
STAR CRUISE
ROYAL CARIBBEANINTERNATIONAL
Companies to compete with
MSCCRUISE
LOUISCRUISES
Companies to compete with
OTHER COMPANIES
● Some companies do not always travel to famous landmarks.
OUR COMPANIES
● We travel up to 10 landmarks.
OTHER COMPANIES
● They do not offer a theme for each ride.
OUR COMPANIES
● We offer different themes for each ride to make each ride more
interesting.
OTHER COMPANIES
● After a few days of being on the vehicle, passengers might be
bored.
OUR COMPANIES
● We offer a variety of activities & entertainment for passengers.
OTHER COMPANIES
● They do not offer staff with a unique profession.
OUR COMPANIES
● We do offer professional marine biologists that will educate
passengers who wants to know about the underwater world.
MANAGEMENT STRATEGIES
WHO IS OUR PARTNERSHIP?
FAMOUS RESTAURANT Gordon Ramsey’s
Restaurant
Zen Japanese Restaurant
Golden Dragon Chinese Restaurant
Korean Restaurants
ENTERTAINMENT CENTER & FACILITIES
Casino
Ballroom
Swimming Pool
Tanning area
Massage
Spa & Sauna
Hair Saloon
Movie Theater
EntertainmentCentre
Pubs
Pool Tables& Darts
CONVENIENCE AND BRANDED STORES
Technical staff 70Room cleaner 150Cleaner crew 150
Servicer 250
CREW MEMBERS
ORGANIZATION CHART
FINANCIAL PLAN
BUILDING COSTEstimation of total
Building cost 110 million ringgit
Material - Rm 21 millionTechnology - Rm 36 million
Hotel - Rm 15 millionFacilities - Rm 25 million
Others - Rm 13 million
MONTHLY EXPENSES - Food Rm3.6 million
- crew monthly Rm940k- facilities Rm1 million
- utilities Rm30k - maintenance RM2 million
- loans - RM183K
Totals of the monthly expenses is RM7.753
million
MONTHLY EARNED - Casino Rm116k- membership . RM16k- passengers . Rm 10 Million
Total Profit is Rm10.132 Million
MONTHLY PROFITS
- Estimate RM 2.379 Million per months
ESTIMATION OF THE NEXT THREE YEARS
WHERE DOES OUR COME FROM
REFERENCES ● Enderle, G. (2014). Exploring and Conceptualizing International Business Ethics. Journal of Business Ethic ● Marinebio.org, (2015). Submarines and Deep Technology - MarineBio.org. Available at: http://marinebio.
org/oceans/submarines/ ● The Ultimate Financial Plan: Balancing Your Money and Life by Jim Stovall . Author :Tim Maurer● Hg.org, (2015). Business Law - HG.org. Available at: http://www.hg.org/corp.html/● MCPHEDRAN, I. (2014, September 8). New Japanese submarines to cost Abbott Government $20 billion. NEW.
coma. Retrieved March 25, 2015, from http://www.news.com.au/national/new-japanese-submarines-to-cost-abbott-government-20-billion/story-fncynjr2-1227050682205
THE END
