Business practice and entrepreneurship busi 8 2010

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Business Practice and Entrepreneurship BUSI 2010 Presentation 8

Transcript of Business practice and entrepreneurship busi 8 2010

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Current Business Model

Caravan

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To use local produce for a quality sandwich that would cost less than our competitors.

What were your hypotheses and experiments to test your partners? 

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We interviewed 10 persons which included potential partners to find out their preferences on the components that makes up our sandwich.

What were your hypotheses and experiments to test your partners? 

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Which type/brand of bread do you prefer? A. Kiss Brand or B. _____________

Where do you buy your fresh produce? A. Grocery B. Market C. _______________

How do you find out about new products and services in T&T? A. Billboards B. Facebook & other social websites C. Advertisements (TV/Radio) D. all of the above

What were your hypotheses and experiments to test your partners? 

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Options selected most would determine how to we chose our partners.

Results: 60% selected Kiss Brand 80% selected Grocery (due to

lack of time to go to the market) 70% selected Facebook

What were your pass/fail tests?

 

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We used our contacts and found a local farmer that we can partner with. Advantage: no middle man to take an extra cut

What were your hypotheses and experiments to test your partners? 

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Diagram of Partner Relationship

Sandwich Delight

Relationship

Supplies produce Farmer

Supplies Bread

& meat

PrimaryPartner/Channel for advertising

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Our partners are primary suppliers of what they offer.

Our potential customers are already familiar and prefer/buy from them.

Insights -What did you learn about your partners

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We thought our partners were companies/people we needed to buy or obtain services from to operate our business.

Hypothesis: Here’s what we thought

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Our partners as a start-up would only consist of the suppliers of the core things we need to create our product and not necessarily to operate our business.

Hypothesis: Here’s what we found out

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Update our business model

So here’s what we are going to do next

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Updated Business Model

Caravan

Farmer

Kiss baking Company

Facebook

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End