Your Deck is Boring Better presentations through visual aid

Michael HamNovember 2012

What Makes It Good?

Presentation

Speaker Content Visual

Who’s Who

Know your audienceKnow yourself

Who’s Who

High

Low High

CR

EA

TIV

ITY

FORMALITY

Marketing

Pretty much every other course

Club meetings

Case comps

First Impressions

But you can looseYou can’t win in the first round

A Pricing Problem Starring

Michael HamRead MaloneyTanvi PahariaRyan Rotner

And Troy Ruckmanas himself

8 March 2010

Agenda

Don’t have one (slide)Use a progress tracker instead

•Introductions•Tracking Progress•Fun with Pictures

AGENDA

•A Word On Color•Layout Tips•Popular Frameworks

BUILDING A Sustainable Advantage

-10-

High

Low High

ON

LIN

E PR

ESEN

CE

EXPERIENCE

Walden Books

Amazon

Local Stores

Galaxy.comBarnes & Noble

Borders

Galaxy.com

Introduction Objectives Recommendation Analysis Conclusion

• Close gaps

• Develop contingency plans– especially with the bad weather in 2005

Gaps ImprovementsCommunication Reach out to others for

assistanceService Performance Design systematic

service development process

Listening Empower front line employees

incident

challenges

service analysis

introduction

Incidentally, Jetblue should…

recommendations 10

• Measure the costs• Break the silence• Anticipate needs for recovery• Act fast• Train employees

- vertical & horizontal communications• Empower the front line• Close the loop

incident

challenges

service analysis

takeaways

introduction

Flight plan to recovery

recommendations 11

A Basic Template

Have a purposeTie everything to the thesis/process

• Strategy• Nail the intro • Tie it back to the thesis – why is it important

• Outline• Message as a mission statement

• Strip for Clarity• Process ideas

• Know your audience • Maybe don’t use PowerPoint > Sliderocket, Prezi

• Tactical• Use your Object tools – order, align, group, rotate • Unify your design – font(s), color palette, slide master, H&F, grid• Track your progress – no need for an agenda slide• Control the chaos with animation • A picture is worth 1000 words – picture editing• Details details details details

A Basic Template

• Problem• Define real problem

• Objective• Success criteria

• Recommendation

• Analysis• Support• Implementation• Alternatives

• Conclusion• Takeaways• Action items

A Basic Template

One Idea

Strip for clarity¶ Strip for charity

Make It Pretty

Looks countAnd sometimes that’s enough

INCREASING SCORINGA Statistical Approach to

Improving League Revenues

Kurt LervickRead Maloney

Melissa Ventura

Megan Blanck-WeissMeghann GlavinMichael Ham

New York, New York2 December 2008

CONCLUSIONSSuggestions for Further Analysis

•Future Salary Effect•Role Player Effect•Celebrity Effect

RESHAPINGCULTURE THE NORDSTROM WAY

Megan Blanck-WeissMeghannGlavin

Michael HamKurt Lervick

Read MaloneyMelissa Ventura

3 December 1990

A WAY TO VIEW PROBLEMS

Hours Unrecorded

Unfair Shifts

Sharking

CultureMotivation

5

http://www.degraeve.com/color-palette/

http://instant-eyedropper.com/

Color tools

Sometimes Things Get Messy

Animate = OrganizeUse responsibly

Positioning Statement

Sierra Wireless is a global leader in providing innovative connection solutions for mobile devices.

Our principal mission is to develop specialized wireless offerings whose reliability give customers the confidence to connect to the world without barriers.

Company

ProductMarket

Benefit

(Differentiators)

(freedom)

(reliability)

(focused)

Ham | Maloney | Paharia | Rotner | Ruckman

P.O. Box 49021San Jose, CA 95161-9021

PRESORTEDFIRST-CLASS

MAILU.S. POSTAGE

NETFLIXPAID

OPE

N A

LON

G E

DG

ETh

is is

als

o yo

ur r

etur

n en

velo

pe

Option Grid

Unlimited Rentals

Increase LT

Profitability

Customer Retention

Migrate to

Streaming

Do NothingRaise PricesVIP ClubRebatesPremium Plan+VOD

RCRC

1 Star Hotels

Hote

l Pric

e ($

)

Low

High

HighHotel Quality

2 Star Hotels

3 Star Hotels

4 Star Hotels

5 Star Hotels

Boutique Hotels

3 Star Hotels

Appendix B: Positioning Map

Show Me Instead

47

Tag shopping items on any site and share with friends. Gifting made social, made easy.

•High monetization potential •Hits multiple segments and demographics

Wish List

Benefits to MSN

Segments Served

Description

Principles Achieved•Interactivity•Content Ownership

•Visibility•Personalization

Leveraging Internal Resources

Edit and edit and edit and edit and edit

Details killPromise me you’ll never die

Know your audience

Don’t use PowerPoint

Your Deck is Boring Better presentations through visual aid

Michael HamNovember 2012

How did Netflix misjudge and misunderstand their customer’s behavior?

Firstly, the company tested the loyalty of its customers by raising the price of its video and streaming and mail order bundle. This was a big mistake since the company did not have a substantial pricing power. Subscribers massively fled to Amazon, Google and Walmart.

Secondly, the company tried unbundling into two separate services, streaming, and mail order. This was a big mistake, as it erodes the uniqueness of its offerings, undermining further its pricing power, as it makes easier for subscribers to compare competing offerings for each service. 

Customer Price Sensitivity

•Pricing power• Loyal to what point?

•Competitive offerings• Amazon, Google, Walmart

•The Secret Sauce• Unveiling the Wizard • Comparable competitive offerings

How did Netflix misjudge and misunderstand their customer’s behavior?

P.O. Box 49021San Jose, CA 95161-9021

PRESORTEDFIRST-CLASS

MAILU.S. POSTAGE

NETFLIXPAID

OPE

N A

LON

G E

DG

ETh

is is

als

o yo

ur r

etur

n en

velo

pe

Consumers Gone Wild

Physical Digital #Winning+ =

Pricing Power$? $?