Farm Business Planning

For Your Life

Harris Ivens

Successful Business Planning:

40% Thinking 40% Research 20% Feedback

Farm For Profit, Not For ProducGon

Sydenham, Ontario

Which leads to financial success?

Working Harder Working Smarter

Providing More Value

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What can you do now to ensure your future

success?

4 Tips..

Profitability Is #1

Do What You Love (and let others do the same)

Get Diversity Right

Create Mad Value (and more profit!!!!)

#1 Create Mad Value & Cut Costs

Customer Value = Problem Solved

Feature What it is

Local

Cer*fied Organic Grass-Fed

Customer service

Benefit What it does

Feature What it is

Local Cer*fied Organic

Grass-Fed Customer service

Benefit What it does

= Tastes good = Food you can trust = Increased health = 100% sa*sfac*on

More Info: Lean Startup Model

Product Benefits Create Value By Solving Customer Needs

Gains Cheaper Convenience Experience Personal Values Customer service Community

Product Benefits Create Value By Solving Customer Needs

Pains Food safety Cost of food Inconvenience Health Risks Saves *me

Value ProposiGon =

Why Customers Choose You

Pros vs Cons

The Real Veggie Experience

Spectacle

For more: Blue Ocean Strategy

Everdale.org

Value ProposiNon What Value do we deliver to the customer? Which one of our customers problems are we helping to solve? Which customer needs are we saGsfying? Jobs, Pains & Gains

#1 Create Mad Value & More Profit

Customer Value = Problem Solved = Money In Pocket

#2 Do what you LOVE &

and let others do the same

#3 Get Diversity Right

Diversity Products, Not Processes

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#4 Money Making is #1

(by at least a bit)

Profitability Is #1

Do What You Love (and let others do the same)

Get Diversity Right

Create Mad Value (while you save $$$$$$$$$)

WriGng the business plan

Prove your profitability Bullet points (at least to start) Invest 400 hours = $400,000 Put you in it make it real Get Help: Farm it out for feedback

Thats a Good idea

.isnt good enough

What can you do now to ensure your future

success?

More ideas

Start small, get profitable, then get big Build your market before producGon Create really happy customers Be as scalable as possible (up and down) WriGng stuff down = finding it later Know your strengths, weaknesses and get advice!

Cooperate & Collaborate Never COMPETE Know it all: Invest in your networks

Business Growth Stages

0

2

4

6

8

10

12

14

16

18

20

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

10,000

s of d

ollars

Gross income

Asset Value

END