Business Plan: Target Group
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Tips for a good Business Plan: Weekly Schedule Precipio Finance Management Anticiperen Anticiperen Adviseren Adviseren O ptim aliseren O ptim aliseren ® # Date Topic 0 15- Mar Announcement 1 22- Mar Introduction 2 29- Mar Structure Business Plan 3 05- Apr Mission-Vision 4 12- Apr Goals - Values 5 19- Apr Good examples Mission-Vision 6 26- Apr Bad examples Mission-Vision 7 03- May Good examples Values 8 10- May Team 9 17- May Market Analysis: Market & Trends 10 24- May Market Analysis: Target Group 31-
Transcript of Business Plan: Target Group
Tips for a good Business Plan: Weekly Schedule
PrecipioFinance Management
Anticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren Optimaliseren
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# Date Topic0 15-Mar Announcement1 22-Mar Introduction2 29-Mar Structure Business Plan3 05-Apr Mission-Vision4 12-Apr Goals - Values5 19-Apr Good examples Mission-Vision6 26-Apr Bad examples Mission-Vision7 03-May Good examples Values8 10-May Team9 17-May Market Analysis: Market & Trends
10 24-May Market Analysis: Target Group11 31-May Market Analysis: Competition12 07-Jun Market Analysis: Suppliers + examples13 14-Jun SWOT analysis14 21-Jun SWOT analysis: Examples15 28-Jun Marketingmix16 05-Jul Marketingmix: Promotion - Top 10 on Twitter17 08-Aug Financial Plan: Content + Assumptions18 15-Aug Financial Plan: Definitions19 22-Aug Action Plan20 29-Aug Variance analysis
Tip: - Define a Target Group where you feel good- Check if your Target Group also wants your product/service => “test cases”
Market analysis – Target Group
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Define your Target Group and set clear boundaries You can never reach the whole market, all the customers
80/20 rule 80% Sales generated by 20% of your Customers
Define your Market Segments Who buys?
Regional Profile Life style Personality
What do they buy? Extras Package Price Delivery
Why do they buy? Advantages Criteria
What is your Target Group/Niche?
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TARGET GROUP
Market analysis – Target Group
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Example Target Group: “Toothpaste”
Huge SUPPLYCustomer decides based on criteria- Taste- Price- Sex-appeal- Age- ….
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TARGET GROUP
