R-ACADEMY OF DANCEDiscover dance

Presentation By,

Raja.A

EXECUTIVE SUMMARY

R – Academy of Dance is a start up dance school.

Various kinds of dance levels structured for the people of different levels.

The estimated investment for the academy is 60,00,000.

Location: Chennai, Tamilnadu.

Target customers: tiny-tots between 3-10 years, young boys and girls between 10-20 years, ladies, married men and women, corporate, software and other working professionals and disabled people.

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COMPANY SUMMARY

The Company is privately owned by Mr. Raja and will be established on March, 2009.

The total capital required for the start up is 6 million in which 30% i.e. 18,00,000 is by the owner 35% i.e. 21,00,000 is by the bank and remaining 35% i.e. 21,00,000 is by venture capital.

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OBJECTIVE

Create a dance studio with a warm, supportive atmosphere, which is based on satisfying customers.

Provide a social and entertainment forum for people with diverse interests, backgrounds and ages.

Provide dance training for students at all levels of dance, from beginner to advance.

To combine the dance with fitness and isolation exercises.

Provide continual training, benefits and incentives for staff to encourage a long-term commitment of employees.

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VISION

“The whole world should feel the magic of dance.

Everyone should get with the beat.

We want to dance all the time.

We want to dance everywhere.”

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MISSION

“To create an entertainment and community education.

To offer a unique and appealing entertainment for all customers.

It will provide excellent opportunity for social interaction with dancing and special events.

It will provide an excellent opportunity for the people who want to take dance as their

career.

To provide dance education to all people by mixing it with fitness exercise and in other

modes.”

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PRODUCTS

Classical

Western

Hip Hop

Cuban

Mambo

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Salsa

Disco funk

Rock & Roll

Retro

Latin

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SWOT ANALYSIS

STRENGTH:Offering dance with yoga, isolation exercises

and stretches.Variety of dance at one building. International choreographers.Unique courses for all levels and all types of

people.

WEAKNESS:

Infant Company

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SWOT ANALYSIS

OPPORTUNITIES: Passion towards dance among youngster as

been increasing.Awareness about international dance

among people.

THREATS:

Emerging competition.

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MARKETING ANALYSIS

Identified Customer Group: Kids between 5-10 years. Young boys and girls between 10-20

years. Married men and women. Corporate peoples. Disabled people.

Market Needs: Learning all form of Dance in same

place. Dance in the form of fitness exercise. Dance which relieves stress and

mental pains.

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COMPETITION

The major competitors are:John Britto Dance AcademyKalalaya Dance AcademyRaack Dance AcademyThe Swingers

Competitive Edge:All day multi time slot scheduleInternational dance trainersDedicated instructional spaceAffordable fees structureSpecial discounts for disabled peopleUnique events specially designed for corporate

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MARKETING STRATEGY

Our marketing efforts will focus on the following channels for reaching the customers:

WebsitePrintRadioTelevisionEmail/NewsletterPromotional stage programs

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4 P’s

PRODUCT:The product of R-Academy of dance is

targeted at different parts of market. Each product is designed to appeal to a particular segment. Latin form like Cuban, L.A style Salsa, Cha-Cha and Disco funk for ladies, corporate, software and other working professionals.

PRICE:The price of the product is based on the

demand and on what the market will bear i.e. Demand pricing.

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4 P’s

PLACE:The major place would be covered is the

southern part of India including Tamil Nadu, Andhra Pradesh, and Kerela.

PROMOTION:The Company’s promotional strategy

covers the southern part. The main above-the-line promotion for R-Academy of dance is Television and Promotional stage programs.

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SALES FORECASTS

Start up expenses:

Rent = 12, 00,000Equipments = 50,000Legal = 45,000Electricity = 50,000Promotional Expenses = 1, 05,000Insurance = 50,000

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EXPECTED MONTHLY & YEARLY SALES

0

200000

400000

600000

800000

1000000

1200000

1400000

in Rs.

April July October January

Month

sales monthly

sales

0

5000000

10000000

15000000

20000000

in Rs.

1 2 3

year

Sales yearly

Series1

Monthly Sales

Yearly Sales

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ORGANIZATIONAL CHARTFounder & Managing Director

Administration Operations

Executive Director

Marketing Coordinator

Program Manager

Accounts & Program Associate

Costume Coordinator

Make up & Hair Stylist

Dance Instructors

Dancers

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FINANCIAL PLAN

PESTEL Factors. Particulars 2009 2010 2011

Tax 35% 35% 35%

Loan Interest 7% 7% 7%

Depreciation 1,00,000 1,25,000 1,50,000

Assumptions

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FINANCIAL PLAN

Break Even Analysis:

Overheads = 60,00,000 Selling Price = 20,000Cost Price = 15,000

Break Even Point = Overheads Selling Price – Cost Price

Break Even Point = 60, 00,000 20,000 – 15,000

Break Even Point = 1,200 units.Turnover = 1,200*20,000 = Rs. 2, 40, 00,000.

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FINANCIAL PLAN

Projected P & L Account

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Particulars 2009(In Rs.)

2010(In Rs.)

2011(In Rs.)

Sales 1,21,87,280 1,52,43,100 1,82,80,920

Expenses:Salary 45,00,000 45,00,000 45,00,000

Rent 12,00,000 12,00,000 12,00,000

Equipments 50,000 55,000 60,000

Legal 45,000 45,000 45,000

Electricity 50,000 50,000 50,000

Promotional Expenses 1,05,000 1,25,000 1,45,000

Insurance 50,000 50,000 50,000

Total Expenses 60,00,000 60,25,000 60,50,000

Profit Before Tax 61,87,280 92,09,100 1,22,30,920

Tax 21,65,548 32,23,185 42,80,822

Net Profit 40,21,732 59,85,915 79,50,098

Net Profit/Sales 32.99% 39.26% 43.48%

FINANCIAL PLAN

Projected Balance Sheet

Particulars 2009(In Rs.)

2010(In Rs.)

2011(In Rs.)

Assets:Equipments 50,000 55,000 60,000

Cash 40,21,732 10,007,647 17,957,745

Total Current Asset 40,71,732 10,062,647 18,017,745

Accumulated Depreciation 1,00,000 1,25,000 1,50,000

Total Asset 30,71,732 99,37,647 1,7867,745

Liability:Loans 1,47,000 1,47,000 1,47,000

Venture Capital 4,20,000 5,25,000 6,30,000

Total Liability 5,67,000 6,72,000 7,77,000

Net Worth 25,04,732 92,65,647 1,70,90,745

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FINANCIAL PLAN

Particulars 2009(In Rs.)

2010(In Rs.)

2011(In Rs.)

Sales 12,187,280 15,243,100 18,280,920

Bank Balance at the beginning of the year 60,00,000 40,21,732 10,007,647

Cash Payments:Salary 45,00,000 45,00,000 45,00,000

Rent 12,00,000 12,00,000 12,00,000

Equipment 50,000 55,000 60,000

Legal 45,000 45,000 45,000

Electricity 50,00050,000 50,000

Promotional Expenses 1,05,000 1,25,000 1.45.000

Insurance 50,000 50,000 50,000

Tax 21,65,548 32,23,185 42,80,822

Total 81,65,548 92,48,185 10,330,822

Bank Balance at the end of the year

40,21,732 10,007,647 17,957,745

Projected Cash Flow Statement

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