MaRS Best Practices: IP Best Practices for Life Sciences Companies - Victoria Heppell
Business Models in Education - MaRS Best Practices
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Transcript of Business Models in Education - MaRS Best Practices
Confidential – not for distribution!
BUSINESS MODELS IN EDUCATION!! Aron Solomon & Krista Jones!
!
Why MaRS?
B2C!
Learner!Parent!Sometimes Teacher!
Very Short!Viral!!
Often Un-facilitated!(use may work in isolation)!
WHO PAYS?!
SALES CYCLE!
FEATURES!
Why MaRS?
B2B!
WHO PAYS?! Business or Institution!
SALES CYCLE!
Loooooong!School boards up to 36 months!!
FEATURES! SaaS (based upon LMS)!Value driven!
Why MaRS?
B2B2C!
WHO PAYS?! Business & End User!
SALES CYCLE!
Long!The B2C piece can accelerate the sale when C demands from B.!
FEATURES! 2 sets (both users)!Allows end users of your product
to know your brand when you won’t have contact with them !
ALTERNATIVE MODELS!
MOOCS (Coursera, edX, Udacity) !Virtual / in person degree (Minerva Project)!
• Un-certain business models!• Users aren’t paying so who is?!• Accreditation? Badging?!!
Skills based (Code Academy, Udemy)!!
• More certain business models!• Users pay!• Accreditation is by the vendor!!
Why MaRS?
Business model: ! !Uncertain!
Investment: ! ! !$40M!
Monetization strategy: !Uncertain!! ! ! !In 2013 withdrew from all RFPs!
Why MaRS?
Business model: ! !B2C, B2B, potentially B2B2C!!Investment: ! ! !$85M!
Monetization strategy: !Highly uncertain!
Why MaRS?
Business model: ! !B2B and B2B2C!!Investment: ! ! !$105M!
Monetization strategy: !Solid!
Why MaRS?
Business model: ! !B2B!!Investment: ! ! !$10M!
Monetization strategy: !Solid!
Why MaRS?
Business model: ! !B2C!!Investment: ! ! !$103M!
Monetization strategy: !Solid!! ! ! !Profitable and operated 17 years !! ! ! !before raising first round!
!
Why MaRS?
Business model: ! !B2B!!Investment: ! ! !$39M!
Monetization strategy: !Solid!
Work Learning example here!
@AronSolomon & @KJsaysthis