De weg naar succes..!

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Bob Nieme - @BniemeFounder Adversitement, O2mc, Digital PowerDigital active since 2000CEO CVOPassion is keydriver for resultsNon reader scanner

Digital Business Excellence

ExcellenceConnected with 4

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De weg naar succes..!Bob Niemefollow @Bnieme

Onderscheidend, Overtuigend, Ondernemend..

Before!!

An experience

On forehand thats easy

For Who ..?

STOP!#$!%

Wow

WHY WHAT HOW.

start with the..Why

Someone special

Passion drives Purpose

Inspiration will lead to action

Successful stretch!

How.

Today everyone has the ability

Business models TELCO industry

A computer ? Or .

Books ? Or

As a positive sharing community

10 yrs ago we called him a NEIRD

NASA

20 July 19691. NASA was established on July 29, 1958 by the National Aeronautics and Space Act.2. The 2009 budget for NASA is $17.6 billion dollars.3. With its motto as For the Benefit of All, NASA was influenced by the space race, with the launch of the Soviet space programs first human-made satellite, Sputnik 1, on October 4, 1957.4. The Apollo program, which was a spaceflight program from 1961-1975.

Just a record shop!

Followers of the WHY ..

Offline drinks

A drink and one big innovative experience..!

Whats the difference.

In just 5 yrs it could be a big difference

The Status QUO is ready to be challenged..

In Food.

In entertainment

Other segments.Social paymentSocial ecommerceWhat about Twitter and Linkedin!TelevisionOffline shops still traditional ?

Old school

New school .

What !

O Yes a business plan

Business Models Inc. - innovation

Skype..

Only one word will stand

Ingredients for succes.

Choose a business bible..1) Make meaningOne of the natural outcomes of making meaning is making money. But if you set up your company for the purpose of making money, you wont make meaning and you will end up not making money. Making meaning is the key to making money.

2) Make mantraMantra is that one, two, or three word phrase that states what your company, product, or service is about.

3) Jump to the next curveThe issue is that companies dont adjust. The ice industry shows that perfectly.

Ice 1.0 You went out and found ice in the winter Ice 2.0 Ice factories are created (people can get ice year round) Ice 2.0 The Ice Man delivered ice to your home (people didnt have to go get their own ice) Ice 3.0 The refrigerator was created (people no longer had to depend on the season or a delivery man for ice) The problem is that the ice factories didnt become delivery men or refrigerator companies. Adjust and adapt.

1) Make meaning

One of the natural outcomes of making meaning is making money. But if you set up your company for the purpose of making money, you wont make meaning and you will end up not making money. Making meaning is the key to making money.

2) Make mantra

Mantra is that one, two, or three word phrase that states what your company, product, or service is about.

Take, for example, the mission statement of Wendys restaurant: The mission of Wendys is to deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships.

Guy goes on to say that he has 4 kids and has eaten at Wendys 100s of times. Not once did he feel like he was participating in leadership, innovation, and partnerships, instead he thought it was french fries, hamburgers, and Frosties. Thats where the mantra comes in. Wendys mantra should be healthy fast food. Something that everyone can buy into.

3) Jump to the next curve

Guy believes this is where Steve Jobs lived. Instead of making a better MS DOS machine, he made the Mac. Companies and brands cant keep battling at the same level, they need to jump to the next or create your own. The issue is that companies dont adjust. The ice industry shows that perfectly.

Ice 1.0 You went out and found ice in the winter Ice 2.0 Ice factories are created (people can get ice year round) Ice 2.0 The Ice Man delivered ice to your home (people didnt have to go get their own ice) Ice 3.0 The refrigerator was created (people no longer had to depend on the season or a delivery man for ice)

The problem is that the ice factories didnt become delivery men or refrigerator companies. Adjust and adapt.

4) Dont let the bozos grind you down

As Guy said, ignore the bozos. Also, see #8. :-)

5) Dont worry be crappy46# 4 - 64) Dont let the bozos grind you down

As Guy said, ignore the bozos. Also, see #8. :-)

5) Dont worry be crappyDid the Mac come out perfect the first time? No. What about the iPad? Nope. Neither were necessarily bad products but they werent perfect the first time and they were able to be evolved over time. Dont try to perfect your product. It just has to be on the next curve. (See: The Lean Startup)

6) Let 100 flowers blossomYou may have determined the target market and target use. Then, people who arent your intended target are using your products in ways it wasnt intended. This is a good thing! Ask those people why they chose that product for that reason. If you ask your target why they arent using the product, its more excuses than anything else. You can learn much more from the people that are using the product.

#7 - 97) Polarize PeopleGreat products and great services polarize people. You want some people to LOVE your product versus

8) Churn baby, churnGreat companies and products never stop and they dont let haters keep them down. Great products become 1.0, then 1.1, then 2.0, then 3.0, and so on. Churn baby, churn.

9) Niche thyselfWhere do your products fall in the Unique and Value continuum.

Valuable, Not Unique Great product but lots of competition. Youre interchangeable. Not Valuable, Unique Youre foolish. You have a product that no one wants. Not Valuable, Not Unique (Worst) Junk. Valuable, Unique (Best) The holy grail of marketing. This is where meaning is made, this is where money is made.

.

This is 30pt font10) Perfect your pitch

Customize your introdcution: Know who you are and who you are talking to. Add value: Have something special for you audience (information, insight or assistance). Follow Rule: Know the 10:20:30 rule. 10 slides, 20 minutes, 30 pt fontThink. Guy Kawasaki - Former chief evangelist of Apple

ACT

Communicate

Thanks