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DOSATSU MANAGEMENT CLINIC, Pune

We take pride, for comfort and safety in your ride.

How to use Business Model Canvas to validate your Startup Idea

Presentation Outline1 • Executive Summary

2 • Suggested Solution

3 • Strategic Plan

4 • Marketing Plan

5 • Operational Plan

6 • Financial Plan

7 • Summary2

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Problem Statement• In the year 2010 there were roughly 10.4 Million patient visits to

doctor because of common knee injuries (USA). • As per the census data 2013 population of Pune city 5.5 Million

and number of registered vehicles were around 3.5 Million, and 1% are involved in an accident.

Major injuries are: Shoulder & ElbowHand & WristHip & ThighKnee & Lower LegFoot & AnkleNeck & Back

Time for complete recovery is around 3 Months.

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Medical Tourism in India is Growing….Procedure / Package No. of Days Price (INR) - Single Room Price (USD) ($ @ Rs.65)Total Knee Replacement (Unilateral - Including PFC Implant) 7 431250 6635Total Knee Replacement (Bilateral - Including PFC Implant) 10 787500 12115Total Knee Replacement (Unilateral - Including Hi-Flex Implant) 7 406250 6250Total Knee Replacement (Bilateral - Including Hi-Flex Implant) 10 743750 11442Total Hip Replacement (Unilateral - Including Uncemented Implant) 7 412500 6346Total Hip Replacement (Bilateral - Including Uncemented Implant) 10 743750 11442Hip Resurfacing - Articular Surface Replacement -(Unilateral - Including Basic ASR Implant) 7 506250 7788Hip Resurfacing - Articular Surface Replacement - (Bilateral - Including Basic ASR Implant) 10 937500 14423Hip Resurfacing - Articular Surface Replacement -(Unilateral - Including Proxima ASR Implant) 7 550000 8462Hip Resurfacing - Articular Surface Replacement - (Bilateral - Including Proxima ASR Implant) 10 1031250 15865Total Hip Replacement - Revision 7 575000 8846

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Expensive

Economical

Very

Com

fort

able

Un

Com

fort

able

Strategic Planning

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Our Solution ©• Specialized van designed for orthopaedic patients

for personal transportation during their treatment. • Non medical transportation is an important benefit

for people who need to acquire to and from the medical services, but no sources of transportation.

• Our USP:Comfortable Design.Cost efficiency.Well trained personnel

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Technology

Cab Modification: Fully equipped (medical assistance) specialized cab service for the orthopedic patients for their comfortable journey.Fully designed and equipped cabs which will ease the pain of the patient.With proper training, our cab drivers, will help patients in pick and drop during the period of treatment.

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Key Partners

Service Centre

Trainer

Key Activities

Key Resources

Value Proposition

Customer Relationship

Channels

Customer Segments

Cost Structure Revenue Streams

Orthopaedic patients requiring transport

Provide a comfortable

transport service

adapted to their special

needs

Vehicle cost

Drivers salaries

Marketing

Vehicle provider

(modification)

Online

Physical

Payment for the rides

Short term till the treatment

period

Pick and drop

Adapted vehicles

Specially trained drivers

Vehicle maintenance and upkeep

Business Model-BMC

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Marketing Plan

Patients

Digital Marketing

Hospitals

Personal Visits

B2C B2B

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Team Startup is a lean startup and will optimize the resources. X is a founder and COO of the company. He is a Mechanical

Engineer and holds Masters degree in Supply Chain Management and has 4+ years of experience as an SCM consultant.

Y is a Co-Founder and CMO of the company. She is an physiotherapist and holds Masters degree in Marketing Management. She has 2+ years of experience in B2B Sales and Digital Marketing.

Z is a CTO Angel Investor and Digital Marketing Expert, He has 3+ years of experience in B2B Sales and Digital Marketing.

5 Drivers will take care of 5 zones of Pune City.

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Operational Plan1

• CMO will ensure tie-ups with hospitals and other Businesses.

2• CTO will take care of optimizing uptime of an App and will ensure

online reputation management with Digital Marketing

3• COO will receive the orders via App and will coordinate with

patients and cab drivers.

4• Cab drivers will pick up the patients, on board them, will take them

to hospitals, wait for the treatment and drop back home.

5• Team will focus on enriching the customer experience journey,

optimizing the overall value and feedback mechanism.

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Expenditure

Sr. No.

Description Total Cost

1 Drivers Salary (5 Drivers) INR 70 K

2 Fuel (5 Cabs) INR 70 K

3 Digital Marketing Campaigns

INR 10 K

4 Internet and Recharge INR 10 K

5 Repairs and Maintenance INR 20 K

Total INR 1.8 L

Sr. No.

Description Total Cost

1 Cabs (5 Nos) INR 15 L

2 Modification of Cabs INR 5 L

3 Training Charges INR 50K

4 App Development INR 50 K

Total INR 21 L

OPEX CAPEX

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Projections and Milestones• 5 Vans will cover 100 Km2 of Pune city and will ride 8

customers/cab daily. (Annual Organic Growth 10%)

• For customers pricing is as follows:A. Fixed cost= Rs. 200 for first 10 Km B. Variable Cost= Rs.10/KmC. Waiting Charge= Rs.50/Hour

Average daily earnings= 5 X 8 X (200+200+50) (Assume) =Rs.18000/day =>4.5Lac/Month

BEP in Years < 1 Year

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Status and Timeline

Our startup is currently working on App development and looking for investors.

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For Business Consultancy

Facebook:@dosatsumanagementclinicWhatsApp #7588115360Call # 9371123858Email:dosatsumanagementclinic@gmail.comLinkedIn: @sarangguruTwitter:@sarangguru

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Attend the Workshop/Webinar on Business Model Canvas in Pune, this summer!

Understanding the Business

Models

Understand why

Business Fails

Understand Marketing

Mix

Decode the Value

Proposition

Identify Customer Segments

Building Minimum

Viable Product

Optimize Operations

Sense the Business

Environment

For Details Contact :dosatsumanagementclinic@gmail.com