revenue

types of revenue streams• asset sale, transfer of ownership• service usage fee• access fee (mostly subscriptions)• lending/renting/leasing• brokerage fee (payments, matching)• advertising

one service can generate multiple revenue streams

revenue categories

• per transaction, one-time customer payments

• recurring revenues, long term contracts, subscription, fees

revenue

pricing (one of the 4 p’s)• fixed pricing: list prices, modular prices

(feature or quality), customer dependent, volume dependent

• dynamic pricing: negotiation, yield, real-time market, auction

e.g. modular pricing: car and options

revenue related to value proposition

answer for current and future situation• what is the value that customers are willing

to pay for?• how are they willing to pay• how many revenue streams do you have

and how much does each contribute?• how are your revenue streams managed?

e.g. freemium service, big advertisement income

related to revenue

costs per transaction e.g. % for paypal, Ideal, Mastercard, Visa

costs of bad debt

cost of bills and administration