Business Model Canvas (BCCI)
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Transcript of Business Model Canvas (BCCI)
SME Development & Support Centre
and
the “Business Model Canvas”
Business Card
Hussain Janahi1BCCI SME Development & Support Counselor2Office No : 173801373Mobile No : 365224564Email address : [email protected]
SME Development & Support Centre
Mission Inaugurated in February 2013 to provide services to the
entrepreneurs and SMEs in order to grow, develop and prosper.
Whom do we serve?
Beneficiaries
Entrepreneurs
New Enterprises
Existing Enterprises
Preparation & Empowerment
Services
Preparation & Empowerment.
Training courses
Questionnaires
Market Studies
Counseling & Technology Tie-ups.
Business plans
Finance
Marketing
Quality
Legal
Financial Linkages
and Technology
Services
Financial Linkages.
Micro loans (BHD200 – BHD5,000)
SME loans (BHD5,000 – BHD500,000)
Grants Tamkeen - Tenmou
Export Guarantees
Services
Technology sourcing & tie-ups
Subcontracting and partnership exchange
University projects tie-up with the private sector
E-commerce solutions
Intellectual Property
Counseling in Intellectual Property
Telecom Support
Services
Telecommunication support
Exclusive packages for the BCCI for land lines
Exclusive packages for the BCCI for mobile lines
Exclusive packages for the BCCI for Bulk SMS
Exclusive packages for the BCCI for International Calls
Exclusive packages for the BCCI for laptops and devices
Exclusive packages for the BCCI for mobiles phones
Franchising
Services
Franchising Import of master franchises
Export of local franchises
Support in the preparation of feasibility study
Support in the preparation of the operations manual
Support in the preparation of staffing manuals
Cooperation with the various incubators in the Kingdom (Industrial, ICT, University and woman).
Coordination with the official bodies.
Partners
Statistics
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
92129
85
534
172 158
71
186
260
140
221
355
Visitors and Beneficiaries in 2013
22
10
Beneficiary
Statistics
Training55%
General18%
Financial19%
Specialized (Non Financial)
8%
Type of services provided in 2013
Business Model Canvas
Chester Carlson
41% sales growthfor 21 years!
Larry PageSergey Brin
Revenues of 59.82$ billion in 2013
؟What do both
examples have in common?
they focused on product innovation
alone
they empower theproduct through the
business model1
they simply copiedfrom competitor
they invented a newbusiness model2
they could prove inadvance that the
model would work
they had to take somerisk and experiment3
1How to discuss
Business Models?
3How to
test Business Models?
2How to Design
Business Models
How to discuss
Business Models? 1
Question
How much did the cost of home coffee consumption change for Swiss households over the last 5 - 7 years?
600%to
800%more!
Nesspressochanged the
businessmodel forespresso
RESULTS
One of the fastest growing business in the Nestle Group
Average growth of 30% p.a. since 2000
Over $3.3 annual revenue with
1 product line
Excersize
؟Describe Nesspresso’s business model. What
made them so successful?
Excersize
What is the Business؟Model?
؟؟؟ ؟
؟؟ ؟ ؟
Nesspresso machine
retail
households
business
machine sale
machine manufacture
r
distribution
channels
Nesspresso pods
Mail order
Nespresso.com
Call Center Nesspresso stores
Nespresso Club
repetitive pod sales
productoion
facilities
patents brand
B2C
production
marketing
marketingproductio
n
But Nesspresso almost failed in 1987 due to nonperforming business model
Nesspresso system
offices
JV with manufacturer
machine
manufacture
r
!the business model can be the difference between success and
failure for exactly the same technology or product
1How to discuss
Business Models?
3How to
test Business Models?
2How to Design
Business Models
How to design
Business Models? 2
?What does the car has to do with Business Models?
!Don’t fall in love with your first idea, because it will be difficult to
continue exploring
Popular Designs
Multi Sided Design
Value 1
Value 2
Value 3
Customer 1
Customer 2
Customer 3
Revenues 1Revenues 2Revenues 3
Shelve revenues
Product revenues
Freemium Design
Free basic offering
Premium offering
Regular customers
Advanced customers
Free basic services
Revenue of premium
services
Web users
Mobile users
Skype to Skype (Free)
Paid Skype calls
Partial Freemium Design
Basic services
Add-on services
Regular customers
Advanced customers
Basic paid services
Premium services
Basic
Office Suite
Basic office
Full office suite
Hook & Bait Design
Product (Bait)
Product (Hook)
Customers
Revenues from Bair product
Regular sales of Hook
product
Bait product
support
Device Sales
Regular pod sales
Marketing costs
(Machine)
Long Tail Design
Sell more from less
Sale
s
Products
High Quality
Sell less from more lines
Specialized
Cheap
Average
1How to discuss
Business Models?
3How to
test Business Models?
2How to Design
Business Models
How to test Business Models? 3