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Manajemen

Bisnis

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What is Management?Management: The process of designing and

maintaining an environment in which individuals,working together in group, efficiently accomplishselected aims (Weihrich & Koontz)

“ Menejemen adalah proses mengelola sumberdaya di dalam dan di luar organisasi untuk

mencapai tujuan tertentu secara efficient ”

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What is managing?

Science or Art?

 –Managing is art mengerjakansesuatu berdasarkan realitas dan

situasi –Managing is scienceManager

dapat mengerjakan sesuatu lebihbaik dengan adanya pengetahuanyang terorganisir

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Management Functions and ActivitiesActivities

Functions

Human

Resources

Production &

Operation

Marketing Finance

Planning Recruitment,

Renumeration,

Training,

Carrier Plan, etc

Raw Material

Logistic,

Technology

Usage, etc

Segmentation,

Target Market,

Positioning of

products or

services

Capital Budgeting,

Working

Capital Mgt,

Organizing Organizational

Structure,Placement

,

Staffing,

Supply Chain,

ProcessingMethods, etc

Marketing & Sales

forceteam,Marketi

ng Support

&Adm

Corporate

Governance,Internal Control

System

Actuating Leading,

Motivatio

n,

Communi

cation

Operational

Performance

Flexibility, etc

Promotion,

Products,

Price, Place

(4P)

Cost Mgt,

Investment

Policies, go-

public

Controlling Rewards

&Punishm

ent,

Feedback 

Quality control

Feedback 

Customer

Satisfaction,

Retention

Profit Margin,

Value of The

Firm

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Supply Chain Vs Value ChainManagement

Supply Chain:

proses pengelolaanraw material danpengeloahannyasecara ekonomis

Value Chain:Penganalisaan setiap

tahap prosesmanagement mulaidari raw materialhinggga purna jual

Value Chain:

Low Cost butHigh Service

Quality

Supply Chain : Low Cost and

Standard Products or Services

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The Value ChainSource: Based o Michael Porter, On Competition 1998, Harvard Business School Press.

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Primary Activities• Inbound Logistic Activities: costs, and assets associated with

obtaining fuel, energy, raw materials, parts components, merchandise,and consumable items from vendors; receiving, storing, anddisseminating inputs from supplies; inspection; and inventory

management• Operation Activities: costs and assets associated with converting input

into final product form (production, assembly, packaging, equipmentmaintenance, facilities, operations, quality assurance, environmental

protection).

• Outbound Logistic Activities: costs, and assets dealing withphysically distributing the product to buyers (finished good warehousing,order processing, order picking and packing, shipping, delivery vehicleoperations).

• Marketing and Sales Activities: costs, and assets related sales forceefforts, advertising and promotion, market research and planning, anddealer/distributor support.

• Service Activities: costs, assets associated with providing assistanceto buyer, such as installation, spare parts delivery, maintenance and

repair, technical assistance, buyer, inquiries, and complaints.

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Support Activities• General Administration Activities: costs, and assets relating to

general management accounting and finance, legal and regulatoryaffairs, safety and security, management information system, andother “overhead” functions.

• Human resources Management Activities: costs, and assetsassociation with the recruitment, hiring, training, development, andcompensation of all types of personnel labor relation activities;developments of knowledge-based skills.

• Research, Technology, and Systems Development Activities:

costs, and assets relating to product R&D, process R&D, processdesign improvement, equipment design computer softwaredevelopment, telecommunication systems, computer-assisteddesign and engineering, new database capabilities, anddevelopment of computerized support systems.

• Procurement Activities: costs, and assets associated withpurchasing and providing raw materials, supplies, services, andoutsourcing necessary to support the firm and its activities.Sometimes this activity is assigned as a part of firm’s inboundlogistic purchasing activities.

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Core ActivitiesSupporting Activities   Primary Activities

Human

Resources

Information

Technology

GA & Proc

FinanceAccounting

ProductionLogistic

Operation

Marketing

Sales

Distribution

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Global Perspectives• Free Trade

• Capital Connection Around The World

• Global Information

Government Less Power

Firms more Opportunities & Threat

Individual tend to increase competencies for survival and growth

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Projected Economic GrowthSource: World bank

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Perdue Farms Inc.: responding to Twenty-first Century Challenges

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SEKIAN

• TINGKATKAN KOMPETENSI RAIH

PRESTASI

• DUNIA TERBUKA LEBAR