Business Live presentation
10
EMILY O’CONNOR – VP FOR HUMAN RESOURCES AND MARKET RESEARCH REBECCA RYAN – VP MARKETING LUKE O’LOUGHLIN – VP SALES MANAGEMENT & PRESIDENT ROBERT O’CONNOR – VP FINANCE WILLIAM LAHART – VP MANUFACTURING Momentum “A business venture always moving forward, we aim to be a driving force in the Marketplace, providing high quality, innovative and reliable products as well as offering a fantastic after-sales service for our valued customers.”
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I was Vice President of Sales Management and also President for Team Momentum. We ran a simulation for a start-up, computer manufacturing company. It lasted a total of 7 weeks and we had to work closely as a team to complete the simulation. We were competing with other groups in our class. We turned over €26,840,000 in revenues and finished a close second overall. We then presented our overall performance in the final week and these are the slides.
Transcript of Business Live presentation
EMILY O’CONNOR – VP FOR HUMAN RESOURCES AND MARKET RESEARCH
REBECCA RYAN – VP MARKETING
LUKE O’LOUGHLIN – VP SALES MANAGEMENT & PRESIDENT
ROBERT O’CONNOR – VP FINANCE
WILLIAM LAHART – VP MANUFACTURING
Momentum“A business venture always moving forward, we aim to be a driving force in the Marketplace, providing high quality, innovative and reliable products as well as offering a fantastic after-sales service for our valued customers.”
• To be the leader in the Mercedes Market by the end of the simulation.
• To be the most profitable company in the market.
Strategic Objective:
• Customer: Mercedes• Geographic Location: • Chicago, Paris, Shanghai, Web centre
Scope:
• Value Proposition: Our highly innovative products and our high level of customers service and support.
Advantage:
Brand Strategy
:
Momentum I
Momentum II
Momentum III
Momentum Move
Momentum +Momentum
Force
• Top Features:• High Speed• Auto Back up
• Lower Price • Introduction of R&D Features: Ultra-
Fast Power
• R&D Features:• High Speed
• Ultra-Fast Power• Auto-Back Up System
• High Speed Networking • Competitive Price
Major Media Inserts
4 5 6 €3,950.00
€4,000.00
€4,050.00
€4,100.00
€4,150.00
€4,200.00
€4,250.00
€4,300.00
€4,350.00
€4,400.00
€4,450.00
Our Average Price vs. Mercedes Segment
Average
Average Segment Price Average Price for Momentum
• * plus €100 Rebate• ** plus €150 Rebate
Q2 Q3 Q4 Q5 Q60
5
10
15
20
25
30
35
40
# Of Regional Ad Inserts
Market Average # of Regional AdsMomentum Average # of Regional Ads
2 3 4 5 60.6
0.65
0.7
0.75
0.8
0.85
0.690.7
0.71
0.820.8
Marketing Effectiveness
Quarter
Mark
eti
ng E
ffect
iveness
Rating: 64 Rating: 83
Q2
Q3
Q4
Q5
Q6
€0.00 €200,000.00 €400,000.00 €600,000.00
Advertising Expenses in Comparison to Market Average
Momentum Advertising ExpensesAverage Adveritising Expenses
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Quarter 5
Quarter 6
Chicago X X X X X
Web Centre
X X X X
Paris X X X
Shanghai X
Q2 Q3 Q4 Q5 Q60
5
10
15
20
25
30
35
40
6 7 914 12
48
1111
7
129
7
Number Employed by Momentum
Chicago Web Centre Paris Shangai
Tota
l N
um
ber
Quarte
r 2
Quarte
r 3
Quarte
r 4
Quarte
r 5
Quarte
r 60
5
10
15
20
25
30
35
40
Net Profit %
Sales OfficesWeb Center
Perc
en
tag
es
Quarter 2 Quarter 3 Quarter 4 Quarter 5 Quarter 60
500
1000
1500
2000
2500
3000
Demand vs. Sales
Sales Offices Web Centre Sales S.O. Sales W.C.
Unit
s S
old
196 2050
Quarter 1 Quarter 2 Quarter 3 Quarter 4 Quarter 5 Quarter 6
Revenues 0 1.07 2.29 5.75 8.67 9.06
Gross Profit 0 0.36 1.19 3.05 4.09 3.99
Expenses 0.41 0.69 1.52 6.52 2.49 3.79
Net Income -0.41 -0.33 -0.33 -3.48 1.61 0.24
-3
-1
1
3
5
7
9
Financial Figures
Revenues Gross Profit Expenses Net Income
In €
,000,0
00
Q2 Q3 Q4 Q5 Q6
Gross Profit Margin
32.63 51.89 53.05 47.2 44.05
Aver-age Gross Profit Margin
25.1 41.69 54.07 52.38 49.69
5
25
45
Gross Profit Margins
Gross Profit MarginAverage Gross Profit Margin
In %
Q2 Q3 Q4 Q5 Q6
Net Profit Margin
-31.9 -14.65 -60.56 18.53 2.69
Average Net Profit Margin
-121.7 -18.14 -139.4
3
15.34 20.8
-150-130-110-90-70-50-30-101030
Net Profit Margins
Net Profit MarginAverage Net Profit MarginIn
%
Financial Perfor-mance
Investment In Fu-ture
Asset Managemenr Financial Risk
Momentum 15.4 3.87 1.42 0.99
Industry Aver-age
18.04 3.95 1.12 0.93
1
3
5
7
9
11
13
15
17
19
Balanced Scorecard Figures
Momentum Industry Average
Q2 Q3 Q4 Q5 Q60
500
1000
1500
2000
2500
Average Cost of Goods Sold
QUARTER
COST1 2 3 4 5 6
0
10
20
30
40
50
60
Manufacturing Capacities
Fixed Capacity
Operating Capacity
Effective Capacity
QUARTER
UNITS/DAY
Q1 Q2 Q3 Q4 Q5 Q60
10
20
30
40
50
60
70
80
Effective Capacity / Demand
Effective CapacityDemand
UNITS/DAY
Q1 Q2 Q3 Q4 Q5 Q60
500000
1000000
1500000
2000000
2500000
3000000
3500000
Effects of underestimating/over-estimating quantity demanded
excess capacity
lost profit/stock out
COST
Learning Outcomes
Consistency
Communication
Improved Our Decision Making
Teamwork – Can Always Be
Improved
Pay Attention To Fixed
Capacity
