Mobile applications for your customers

Who we are• Privately funded company • Founded in 2007• We sell

– Mobile applications– Community building suite– Community services platform

• Our customers:

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Citylive Mobile Application

• Customers

– Brands seeking differentiation

– Events seeking original marketing actions

– Companies that want to improve their field services

• Unique features

– Works offline: permanent presence on the user’s phone

– Automatic update of content through web services

– Easy distribution (SMS “MyService” to 3236)

• Alternatives

– Mobile websites

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Citylive Community Building• Customers

– B2C companies seeking to leverage their community

– Publishers seeking to leverage content into a community

• Unique features

– We analyze how a community can improve your business

– Service optimalization is achieved through focus groups

– Establish your ecosystem of partners in a field trial

– Implementation supported by our GLOWE widgetplatform

• Alternatives

– Try and build your own expertise

– Work with a generic marketing agency

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Citylive Community Services Platform• Customers

– Service Providers looking to step into the Mobile Web 2.0

– Network Operators wanting to provide enabling services

for MVNO partners and other brands

• Unique features

– Pre-integrated solution: no separate OSS/BSS needed

– Own widget engine: no need to rely on your competitors

– Glowe: users can create applications easier than ever

– Hydra: link backend services & 3rd parties in a secure way

– Crossplatform : runs on TV, mobile and web

• Alternatives

– On Device Portals (ODP’s) with website integration

– Strategic partnership with a consumer widget website

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Examples of applicationsConsumer

• Media– News, weather, sports, finance– Interactive puzzles, tests– TV/Radio listings– SMS voting replacement

• Tourism– Tourist guide– Virtual museum tour– Find shops, restaurants, ATM’s

• Shopping– Mobile shopping list– Promotional coupons– Mobile as loyalty card

Business

• Field Force Automation– Construction– Sales force/CRM– Remote control

• Health Care– Access to patient background,

prescriptions, drug interactions– View/track set processes

• Government– Inspection– Law enforcement

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Vision: mobile centric internet

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API

Evolution of the internet

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web portal mashup

One way Two Ways

Limited Contents Unlimited Content

Centralized Distributed

Closed Open

Provider Centric User Centric

Mobile makes the long tail longer

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Technology• GLOWE

– Widget engine (application = declarative XML)– Multi platform (Java J2ME, Android, Flash, WML, C-HTML)– Open specification (see www.glowe.org)

• HYDRA– Backend services framework (logging, payment,...)– Removes complexity from mobile device (using server widgets)– 3rd party authentication possible

• CONTEXT engine

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Glowe explained

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http://www.youtube.com/watch?v=_XlHH0SJjv8

City Live in action

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www.glowe.org - for developers www.gloweme.com - for consumers

Stay in touch

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blog.citylive.be www.citylive.be