Presented by Steve Virgin 21st July 2011

What is your Wikipedia business strategy

Our wider objective

Jimmy Wales on Wikipedia

6’ 42’ Promo Video

Talk at the University of Bristol (Jan 13, 2011)

Celebrating 10th Birthday of Wikipedia

Wikipedia only one of many projects

Worldwide unique visitors

Google Sites (includes YouTube) 831 million

Microsoft Sites 692 million

Yahoo! Sites 594 million

Facebook 500 million

Wikimedia Foundation Sites 411 million

AOL 286 million

eBay 250 million

CBS Corporation (includes CNET) 203 million

Amazon Sites 195 million

Wikimedia reach – per month

National chapter of Wikimedia volunteers

Recognized by Foundation, but independent

Founded 2008

Promote free content & seek volunteers

What does the Board of Directors do = Outreach

Wikimedia UK

Wikimedia UK – Holding Training Academies

Summer 2010 •Wikipedian in Residence•Backstage Pass•Hoxne Challenge• Editathons

Back Stage Pass -with the British Museum & British Library

Nov 2010GLAMWIKI Conference at British Museum

Running British Museum GLAM Conference 2010

Medical Research Council

Cancer Research

Food Standards Agency

Institute of Physics

Derby Museum

British Museum

British Library

Science Museum

V&A

Natural History Museum

Museums & Galleries Scotland

Technology Strategy Board

University of Bristol

ARKIVE/Wildscreen

Bristol Cathedral Choir School

Knowle West Media Centre

Wikimedia UK – Training, collaborating or in discussions

Bristol-Wikipedia Connection Global Fund Raising Conference May ‘10

Wikipedia @10 – January 13 2011

Trying something new…QR Coding the UK’s Cultural

Heritage

QR codes have become more prevalent in

marketing circles and have been integrated

into both traditional and interactive

campaigns.

Media where QR codes have been deployed

include: billboard ads, guerrilla marketing

campaigns, in-store displays, event ticketing

and tracking, trade-show management,

business cards, print ads, contests, direct

mail campaigns, websites, email marketing,

and couponing just to name a few.

QR Mobile Codes – Quick Response

QR Mobile Codes viewing museum

exhibits

QR Mobile Codes viewing anything

The Wright Challenge – Derby Museum

More than 600 pages created in less than 6 weeksOver 40 people who have never been to Derby are

helping Derby Museum. Derby may be “top UK museum” in dozens of different Googles

Content sharing

So what about me and my business then!

All content is “free”No charge to access or reuseNo permissions requiredNo restrictions on reuse or revision

Except: must attributeAltered works must also be free

CC-BY-SA; GDFL; PD or Fair useLimited collection of “fair use” logos

Great resource you can use for free

Embed information into your web pages BBC

Use images to illustrate yours content EU Observer

Online and offline Wikipedia for Schools CD

Intranet wiki Multinational company, suggestion scheme

How can you use it?

EU Observer + BBC Wildlife Finder

Facebook, Iphone App + Wikipedia Societies

• Attribution (esp images) can work for you• Do your clients have unused archives?• Low cost, currently unused?• Build positive image among Wikipedia

community• Raise profile with specialist interest groups• Imagine having your client's name on the

Front Page of the world's fifth website?

Contributions can be ‘soft advertising’

Does sharing work?

2008 Share contentGerman State Archiveputs 82,500 low resimages on WikimediaCommons

2008 Share contentMuseum of the TropicsAmsterdam – 45,000images on Maroon &their culture

Summer ‘10 - Get involvedBackStage Pass British MuseumHosts expert tour day for Wikimediansto encourage cooperation &collaboration on pages

2010 Share contentNew images from thesalvage of the MaryRose

Summer ‘10 – Hoxne ChallengeMuseum team work together toedit Hoxne Hoard Wikipediaarticle with aim to meetexacting quality standards

June 2010 – Wikipedian inResidence @ British Museum

Projects Wikipedia have been involved in

Success for the BundesarchivWebsite traffic doubledPrint sales increased1000+ corrections in metadataPermanent link backs to archiveIncrease search engine stickiness

Success for WikimediaAt the time, the single largest image donation to Wikipedia15000 images in use on 42000 articles.

Large Donation Case Study – Bundesarchiv

How did those involved benefit educationally?

Sharing Content Bringing ‘unseen’ images to the public

Training ‘thecurators’ tolead teamsto work onWikipedia

Writing descriptivetext – criticalanalysis, withevidence-basedsources

Providinglinks back tooriginal site

Following anarticle qualitystandards guide tobring best possibleinfo to public

Encouraging an interestand understanding of ourshared cultural heritage

What could you do?

Donate content – documents, pictures or your archivesLet us train you in Best PracticeYou Train your supporters, community, your staffYour content acts as a shop window

What about community benefit?

Rapid growth for developing world content

Can we get our own local communities to contribute?

Critical thinkingBest ‘research’ practiceOnline collaboration + IT skillsBuilds e-volunteer communityValues previously undervalued community

Sharing the learning experience

Build understanding for Exams

Get classes involved with cool projects around globe

Do the basics – improve pages on Wikipedia

Critical thinkingBest ‘research’ practiceOnline collaboration + IT skillsBuilds e-volunteer community

Teaching?

Develop material about your local area with local groups

Work on articles about your area, your community – the interests or hobbies of you or your staffWork with local GLAMs

Wikimedia UK outreach has only just begun

Follow the rules & all will go well

People of Bristol – WMUK wants you + your content

Thank you for listeningQuestions?

Contact: Steve.Virgin@Wikimedia.org.uk or Steve@MediaFocusUK.comFollow on Twitter: @BarkingBirdy @MediaFocusUK @WikimediaUKFollow on Facebook: Media Focus UK or Wikimedia UKFollow on Linked In: Steve Virgin