Business is Social - Cloudforce Nordic Keynote Oct 2012
of 57
/57
-
date post
14-Sep-2014 -
Category
Documents
-
view
915 -
download
1
Embed Size (px)
description
Business is social – enjoy the visionary Cloudforce Nordic keynote by Chief Scientist JP Rangaswami, salesforce.com and experience the compelling customer stories presented by Anders Långsved, Tele2, Anders Blauenfeldt, YouSee and Magnus Olausson, Spotify. From Cloudforce Nordic, October 2012.
Transcript of Business is Social - Cloudforce Nordic Keynote Oct 2012
Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
www.confusedofcalcutta.com
@jobsworth
JP RangaswamiChief Scientist
BUSINESS IS SOCIAL
Our Mission:Cloud Computing Driver, Catalyst and Evangelist
Mainframe
Enterprise Cloud Computing
Client/Server
Today1960s 1980s
Server
Client
Mainframe
Cloud
SNA
Wireless LTE
TabletLAN/WANTerminal
Today1960s 1980s
Evolution of the Three Tiered World
#1 in Enterprise Cloud Computing
#1 Cloud Computing
Cloud CRM
Innovation 2011, 2012
350,000+Hours Service
1%Time Equity Product
$40 Million+Grants
16,000Non-profit Organizations
First Enterprise Cloud Company to Reach $3 Billion
$3BRevenue Forecast FY13
Fastest Growing Top 10 Software Company
20,000+ Successful Customers Across Europe
1960sMainframeComputing
1970sMini
Computing
1980sClient ServerComputing
1990sCloud
Computing
2000sMobile
Computing
2010sSocial
Revolution
x 10x 100x 1,000x 10,000x 100,000x
The Social Revolution
Sources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia
social users4.5 Billion
The Social Revolution
Social Revolution: Business is SocialEnterprise Adoption of Social Networking
70%Companies Adopted Social
2008 2009 2010 20112012
Source: 2012 McKinsey Global Institute Study: “The Social Economy”
$1.3 Trillion in value can be unlocked through social technologies.
47%annual growth in spend for social networking
SocialNetworking
SCM ContentManagement Web
Conferencing
CRMBIERPOffice ProjectManagement
Social Revolution: Higher Growth Investment than any IT Category
Source: 2012 IDC “Worldwide Collaborative Applications 2011-2015 Forecast”
123%growth in social customers
Jun 2010Dec 2010 Jun 2011
Dec 2011
Fortune 100 Facebook Fan Growth
Fortune 100 Web Traffic Growth
Social Revolution: Customers Flocking to Social Channels
Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study
20122009 2010 2011
conversations per day
150M
Sources: Twitter
Social Revolution: Customer Conversations Exploding
Social Networking
Sales Forces
Call Centers
Websites
Traditional Approaches
Partners
Customer Connections
256%
Growthover 3 years
Source: 2012 IBM Global Chief Executive Office Study
Social Revolution: For CEOs, Social at the Top
CEOs believe social will become one of the top two ways to engage customers, mainly at the expense of traditional approaches.
- IBM CEO Study 2012
IBM 2012 Study of 1,709 CEOs, General Managers, and Global Business Leaders
For some time, businesses have been refining and optimizing their networks of suppliers and partners.
But something just as revolutionary has been happening—the sudden convergence of the cloud, social and mobile spheres—connecting customers,
employees and partners in new ways...
Connect with Your Customers in a Whole New Way
Connected Partners
Connected Employees
Connected Products
Connected Customers
What About Your Company?
Your Customers, Employees, and Partners Are Connected
Are You and Your Company Going Through a Social Revolution?
Have You Transformed the Way You Sell?
Your CustomerSell:
Access Everything on Mobile Devices
Collaborate on Deals
Create Social Customer Profiles
Grow Sales
Have You Transformed the Way You Service?
Your Customer
Service:
Connect to Customers on Twitter, Facebook - Every Channel
Respond Immediately to Customers
Connect Service Experiences Across Channels
Delight Your Customers
Have You Transformed the Way You Market?
Your Customer
Market:Listen and Engage Customers on Social Media
Publish and Advertise with Social Campaigns
Grow Campaign ROI
Have You Transformed the Way You Collaborate?
Your Customer
Collaborate:
Collaborate With Customers, Partners, & Employees
Create Branded Communities
Share Posts, Files, & Feeds
Less Email, Fewer Meetings
Have You Transformed the Way You Work?
Your Customer
Work:
Align with Social Objectives
Motivate with Social Rewards
Improve Employee Performance
Have You Transformed the Way You Innovate?
Your Customer
Innovate:
Build Social & Mobile Apps
Make Your Products Social
Engage Customers in New Ways
Your Customer
Have You Transformed the Way You Innovate?
+32%Sales
Productivity
+34%Customer
Satisfaction
+37%Campaign
Effectiveness
+29%Innovation
+34%Employee
Satisfaction
+31%Employee
Productivity
Your Customer
Social Revolution: Success Across Every Major Metric
Source: 2012 Third-party survey of 5,500 salesforce.com customers
Salesforce.com Customers Growing 48% Faster
18% Growth
14% Growth15% GrowthFortune 500
Non-customers Fortune 500Customers
of Salesforce.com
15% Growth
20% Growth
21% Growth33% Growth
Annual growth averaged over 3 years.
+48%faster growth
18% Growth
Source: Salesforce.com analysis
Your Customer
Business is Social
Your Customer
Rossignol Makes the Transformation to Social
Leader in Winter Sports Equipment
$290M in Revenue
1,200 Employees
#1 Ski Brand on Facebook
Sales Cloud: Sales is Social
World’s #1 Sales Application
#1 in SFA Market Share (IDC)
Magic Quadrant Leader (Gartner)
Customers Have Increased Sales by 27%*
*Source: 2012 Third-party survey of 5,500 salesforce.com customers
First Fully Mobile Sales Application
Easy to Access Your Salesforce Data
Designed for Any Device (HTML 5)
Now Generally Available for iPad
Salesforce Touch Generally Available
Partners are Social: Partner CommunitiesSell as a Team with Resellers, Distributors or any Channel Partner
Next Generation Portal: Social Community
Private, Secure Partner Collaboration
Pilot with Winter ’13
Your Customer
YouSee Makes Digital Entertainment Social#1 Danish Television Provider
$900M Revenue
1,900+ Employees
Video on Demand Leaders
Service Cloud: Service is Social
World’s #1 Service Application
Leader in Customer Service (Gartner, Forrester)
34,000 Customers
Customers Increased Customer Satisfactionby 34%*
*Source: 2012 Third-party survey of 5,500 salesforce.com customers
http://www.YouSee.dk/Support
Your Customer
Business is Social
Your Customer
#1 Company for Social Mentions
Global Social Campaign
Multiple Platforms
Built on the Marketing Cloud
Marketing is Social: The Biggest Shift in 60 Years
Marketing Cloud: Marketing is Social
Manage Your Brand Presence Across Social Channels
Measure Activity & Engagement
Optimize & Target With Social Advertising
Your Customer
Air France KLM Cargo & Martinair Cargo Collaborate with Chatter
Global leader in Air Freight
13% of total AF KLM revenue
254 destinations, 111 countries
Chatter: Collaboration is Social
Secure, private collaboration
150,000 active Chatter networks
30% reduction in customer email
2011 Apple App of the Year
http://www.Chatter.com/AF-KLMCargo&MartinairCargo
Introducing Salesforce Chatterbox
Sync Files Across Devices
Preview/Read Documents
Secure File Sharing
Pilot with Winter ’13
Your Customer
Spotify Embraces Work.com to Motivate Employees
Social, Music Sharing Platform
3 million + subscribers
500+ worldwide employees
Transparent, social culture
World’s First Social Performance Management App
Align, Motivate, and Drive Team Performance
Social, Transparent, Real-time
Work Better, Together
Work.com: Work is Social
Your Customer
Virgin America Makes Travel More SocialBest Domestic Airline for 5 Consecutive Years in Travel and Leisure
$1 Billion Airline Launched in 2007
2,500+ Employees
Salesforce Platform: Innovation is Social
#1 Cloud Platform Market Share (IDC)
#1 Cloud Platform (Forrester)
800,000 Developers
Build and Deliver Social & Mobile Apps
CollaborationEmployee Apps
Force.com
ConsumerApps
Heroku
Websites
Site.com
Databases
Database.com
ISV Services
AppExchange
Touch
Chatter
IdentityCommunities
AppExchange: World’s Leading Enterprise App Marketplace1,700+ Social Enterprise Apps
Every Major Business Category
Easy-to-install by Admins & End Users
Used by 70% of Fortune 100
Virgin America is Social
SocialGuest Profile
Social Teammates
GuestService
EmployeeRecognition
Reservations
Social & Mobile IFE Apps
CorporateSales Chat
Social Call Center
Collaboration
SocialMedia
Activate 2.0 Marketing &Loyalty
Your Customer
Business is Social
Connect with Your Customers in a Whole New Way
Connected Employees
Connected Customers
Connected Products
ConnectedPartners
Salesforce Architecture
AppExchange Apps
ERP
Any System
Finance
Back-end SystemsAny Social Network
Social Front-End
Cloud, Social, Mobile
HerokuForce.com
Marketing
Site.com
AppExchangeService Work.comSales
Database.com
Chatter
Data.com
Iden
tity
Salesforce Platform
Communities
Thank you
