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Poland: Doing GREAT Business

Opportunities in Poland, October 2013

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Poland at a Glance • Politically and economically stable with

strong GDP growth performance for the past 20 years.

• EU regulated market just two hours by plane from the UK.

• 38 million consumers and a growing middle class

• Excellent springboard market for expansion into the Emerging Europe Region

• Largest recipient of EU funding – €101.3bn for 2007-2013 and €105.8bn for 2014-2020

• Western business culture with highly educated workforce (71% with A level equivalent in English)

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Sustainable growth potential• Over the past 20 years, Poland has grown twice as fast as UK

• Over the next 40 years, Poland’s GDP per capita will continue growing

twice as fast as UK’s.

• Yet by 2050, Poland’s GDP per capita will still only be 75% of the UK’s

(source: HSBC 2050 report)

• Sustained growth of the consumer market

• BUT Polish labour costs will remain competitive

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Poland - regions• 16 regions

• Main cities: Warsaw, Krakow, Lodz, Katowice, Wroclaw, Poznan, Rzeszow and Tri-City (Gdansk)

• Special Economic Zones

• Industrial clusters

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UK presence in Poland

• UK companies punching well below their weight in Poland

• France, Germany, Spain, Italy – larger presence of SME’s

• UK # 2 global investor, # 9 in Poland

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Poland – showcasing success• Rolls Royce – power

• GSK, Astra Zeneca – pharmaceuticals

• Tesco, BP, Kingfisher, M&S, Costa – retail

• Provident, AVIVA – financial services

• RSA – insurance

• Diageo – drinks

• Freightliner - rail

• HSBC – banking

• BUPA - healthcare

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Poland – active trade & investment platform

• GREAT

• UKTI Campaign Team

• BPCC Trade Team

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The six key sectors and examples of growth potential for UK expertise in Poland

Healthcare and Life Sciences Poland is the 2nd largest volume per capita healthcare market in Europe and the 6th largest retail market estimated at €30 billion.

Financial ServicesA sector in its infancy which has strong potential to grow in line with market development

InfrastructureAt least £6bn in funds for railway development alone between 2014 and 2020.

Retail20th most attractive market globally (CBRE) and 7th largest retail market in Europe.

Defence and SecurityPublic security high on the Polish government

agenda, worth £2.5bn annually by 2015. Defence improvements from 09-2019 worth at

least £6bn.

EnergyNuclear programme worth £11bn

over the next 20 years). . Also Shale (Up to £4bn) and

renewable (£3bn).

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GREATGREAT creates market and sector

opportunity awareness

• Market promotion

• Strategic sector focus

• Step change in engagement

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UKTI Campaign Team

• Strategic sector campaigns

• Key Accounts

• Sourcing & supply chain

2 HVOs

6 campaigns

24 TGVs

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Commercial Diplomacy Counts – the Nuclear HVO map

7 nuclear projects

Individual UKTI

Markets

The UK Nuclear Industry (70% of overall fuel cycle)

Lead Ambassador: Jonathan

AllenLead Market: Poland

UKTI London

Lead Minister: tbc

In-market delivery

High level in market advocacy

High level UK advocacy

Support in UK

Support in region

Multipliers

Major Multinationals

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BPCC Trade Team• BPCC project focuses on ‘quick transactions’:

- ‘Landing’ 150 companies - Campaigning– digital media and new

events campaign- Direct B2B facilitation - E Commerce solutions and logistics

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BPCC Trade Team:What is it that we do/offer:• 3 hours of free research

• Business Centre

• Instant Trade Data

• Digital Products

• Events/Campaigns/Webinars

• B2B Matching

Our Core Products are part of a wider eco system:• Logistics

• Communication & Media

• Office Set Up / BPO / SSC

• Other Business Support

• Real Estate

• Complex Business Research

• Legal

• Recruitment

• IT

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Product: Instant Trade Data

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Product: E-Brochure

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Product: Web Translation

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Product: British Business Centre

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Current facilities offer:

• Hot desks – 22

• Conference/meeting room (up to 8 people)

• Boardroom/Conference room (up to 25 people – 50m/2)

• Large Conference Room (up to 100 people – 140 m/2)

• Training space

• Workshops

• Product launches

• Fast broadband (50 Mb/s)• Wi-Fi• Webinar and video conferencing• Printer, scanner, photocopier• Coffee point

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Business Centre OfferBPCC Members & Strategic Partners * Non-Members (40% margin)

Hot desks 1. Free of charge 1. 1 month free of charge

Meeting room

(up to 6 people)

1. First time free for members

2. 70zł/ph (18€)

3. All day: 450zł (110€)

1. N/A

2. 98zł/ph (25€)

3. All day: 630zł (155€)

Medium Conference room - 50 m/2

(up to 25 people)

1. First time free of charge

2. 150zł/ph (38€)

3. All day – 1100 zł (275€)

1. N/A

2. 210zł/ph (50€)

3. All day – 1540 zł (385€)

Large Conference room – 145 m/2

(up to 100 people)

1. First time free of charge

2. 300zł/ph (75€)

3. All day – 2000 zł (500€)

1. N/A

2. 420zł/ph (100€)

3. All day – 2800 zł (700€)

Printing& scanning facilities Additional cost Additional cost

Over-head projector Free 100zl 25€ per event

Company’s logo/product placement To be discussed on an individual basis To be discussed on an individual basis (preference given to members)

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Project examples

UKTI Campaign Team

• Design & equipment –railway modernisation

• Civil nuclear supply chain

• Launch & development major new bus line

• Strategic development leading health provider

• Renewable Energy projects – market developmeny

• Innovative payment solutions/financial services

BPCC Trade Team• Sales of regional food and drink

products• Identify sales partner – chemical

company• Distributor deal – software company• Appoint agent – heating company• Find new products Polish food

wholesaler• Instant market stats – British seafood

company• Design & test Polish sales brochure –

garden furniture company• Website translation – e food sales

platform

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Video Links

Talking Heads at Krynica Economic Forum

The British Business Centre

Follow the GREAT Bus across Emerging Europe – tour summary

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Thank your for your attention!

For further information please contact:

Martin Oxley: Martin.Oxley@fco.gov.uk

Or

Patrick Ney: Patrick.Ney@bpcc.org.pl