Business Intelligence (BI)Business Intelligence (BI)

Cody Schumacher , Jessyca Banks, Cody Schumacher , Jessyca Banks, Ken HickKen Hick

Handout - CodyHandout - Cody

What is your understanding of business What is your understanding of business intelligence?intelligence?

I.B.M. Acquires CognosI.B.M. Acquires Cognos

Was this smart of I.B.M.?Was this smart of I.B.M.?

BI Definition - JessycaBI Definition - Jessyca

Gathering information about a specific Gathering information about a specific business along with the applications which business along with the applications which are used to store, analyze and provide are used to store, analyze and provide access to the data. access to the data.

This a great benefit for business’s to save This a great benefit for business’s to save time and make better business decisions.time and make better business decisions.

What BI should do - JessycaWhat BI should do - Jessyca

Supply accurate data in a timely manner in Supply accurate data in a timely manner in a secure environmenta secure environment

Present data in the form of easily Present data in the form of easily digestible informationdigestible information

Provide easy means to answer ensuing Provide easy means to answer ensuing questionsquestions

Allow effective communicationAllow effective communication

BI Process - CodyBI Process - Cody

Software - JessycaSoftware - Jessyca

Data Warehouse - kenData Warehouse - kenA A data warehousedata warehouse is the main repository of an organization's is the main repository of an organization's historical data, its corporate memory. The critical factor leading to historical data, its corporate memory. The critical factor leading to the use of a data warehouse is that a data analyst can perform the use of a data warehouse is that a data analyst can perform complex queries and analysis, such as data mining, on the complex queries and analysis, such as data mining, on the

information without slowing down the operational systems.information without slowing down the operational systems. AdvantagesAdvantages– Data warehouses enhance end-user access to a wide Data warehouses enhance end-user access to a wide

variety of data. variety of data. – Decision support system users can obtain specified trend Decision support system users can obtain specified trend

reports, e.g. the item with the most sales in a particular reports, e.g. the item with the most sales in a particular area within the last two years. area within the last two years.

– Data warehouses can be a significant enabler of Data warehouses can be a significant enabler of commercial business applications, particularly customer commercial business applications, particularly customer relationship management (CRM) systems.relationship management (CRM) systems.

ConcernsConcerns

Data Mart - kenData Mart - kenA specialized version of a data warehouse. Like data A specialized version of a data warehouse. Like data warehouses, data marts contain a snapshot of warehouses, data marts contain a snapshot of operational data that helps business people to strategize operational data that helps business people to strategize based on analyses of past trends and experiences. A based on analyses of past trends and experiences. A data mart configuration emphasizes easy access to data mart configuration emphasizes easy access to relevant information.relevant information. AdvantagesAdvantages– Easy access to frequently needed data Easy access to frequently needed data – Creates collective view by a group of users Creates collective view by a group of users – Improves end-user response time Improves end-user response time – Ease of creation Ease of creation – Lower cost than implementing a full Data warehouse Lower cost than implementing a full Data warehouse – Potential users are more clearly defined than in a full Data Potential users are more clearly defined than in a full Data

warehousewarehouse

Video - CodyVideo - Cody

Phillip Beniac- President of Cognos Asia Phillip Beniac- President of Cognos Asia Pacific. Pacific.

Cognos- One of the top business Cognos- One of the top business intelligence providers.intelligence providers.

Taking Business Intelligence to the Next Taking Business Intelligence to the Next LevelLevel

Video 2 - CodyVideo 2 - Cody

Introduction to Microsoft Business Introduction to Microsoft Business Intelligence Intelligence