ITALYLAND OF ART , FOOD AND FASHION…….!!

GROUP MEMBERS:

Divya More - 141Nandini Chaturvedi - 143Fagun Mittal - 155Rohansingh Chouhan - 156Vivek Jhala - 175

• Official Name : The Italian Republic• Capital : Rome• Population : 60.4 million and is the

6th most populous country in Europe• Official language: Italian• Territory : 301,338 km2

• Has a temperate seasonal climate• Italy President — Giorgio Napolitano

FACT FILE.

WHAT IS ITALY FAMOUS FOR????ITALY IS THE LAND OF FOOD , FASHION , ARCHITECTURE AND ART.

•IT IS FAMOUS FOR THE PIZZA AND PASTA THAT ORIGINATED THERE.•IT IS FAMOUS FOR THE VARIOUS FASHION BRANDS AND COMPANIES•IT IS FAMOUS FOR THE ARCHITECTURAL BULIDINGS AND STRUCTERS.•IT IS FAMOUS FOR THE VARIOUS ARTISTS AND ARTS THAT CAME INTO EXISTENCE DURING THE RENAISSANCE ERA.

• Located in south-central Europe

• To the north it borders France, Switzerland, Austria and Slovenia along the Alps.

• The south it consists of the entirety of the Italian Peninsula, Sicily, Sardinia and many other smaller islands.

• The independent states of San Marino and the Vatican City are enclaves within Italy, whilst Campione d'Italia is an Italian exclave in Switzerland.

Geographical

location

•Humanism•Art•Science•Religion•Self-awareness

Renaissance•The Renaissance was a cultural movement that spanned roughly the 14th to the 17th century, beginning in Florence in the Late Middle Ages and later spreading to the rest of Europe.

ROME• 11th-most-visited city in the world• most popular tourist attraction in Italy.• Its historic centre is listed by UNESCO as a World Heritage Site

VENICE• One of Europe’s most romantic cities• City stretches across 117 small islands• city has an average of 50,000 tourists a day

FLORENCE• Florence is one of the most important Renaissance architectural

and art centers.• Its historic centre was declared as world heritage site by UNESCO• has several interesting museums with many famous paintings and

sculptures and is sometimes regarded as the art capital of Italy

ITALIANS• People in Italy are

predominately Roman Catholic.

• Italy also has mature Protestant and Jewish communities along with a growing Muslim immigrant community.

• 93% of the population are native Italian speakers.

• Around 50% of the population speak a regional dialect as mother tongue.

• Do not expect quick decisions or actions to take place, as the Italian bureaucracy and legal systems are rather slow.

Italian Society & CultureItalian Family Values•The family is the centre of the social structure and provides a stabilizing influence for its members. •In the north, generally only the nuclear family lives together; while in the south, the extended family often resides together in one house. •The family provides both emotional and financial support to its members.

RELIGION.• The primary religion in Italy is Roman Catholic. •There are more Catholic churches per capita in Italy than in any other country. •Although church attendance is relatively low, the influence of the church is still high. •Many office buildings will have a cross or a religious statue in the lobby. •Each day of the year has at least one patron saint associated with it. •Children are named for a particular saint and celebrate their saint's day as if it were their own birthday. •Each trade and profession has a patron saint. •The church promulgates hierarchy, which can be seen in all Italian relationships. •They respect and defer to those who are older, those who have achieved a level of business success, and those who come from well-connected families

Etiquettes in Italy

Meeting Etiquette•Greetings are enthusiastic yet rather formal. •The usual handshake with direct eye contact and a smile suffices between strangers.•Once a relationship develops, air-kissing on both cheeks, starting with the left is often added as well as a pat on the back between men. •Wait until invited to move to a first name basis. •Italians are guided by first impressions, so it is important that you demonstrate propriety and respect when greeting people, especially when meeting them for the first time. •Many Italians use calling cards in social situations. These are slightly larger than traditional business cards and include the person's name, address, title or academic honors, and their telephone number. 

Gift Giving Etiquette•Do not give chrysanthemums as they are used at funerals. •Do not give red flowers as they indicate secrecy. •Do not give yellow flowers as they indicate jealousy•If you bring wine, make sure it is a good vintage. Quality, rather than quantity, is important.•Do not wrap gifts in black, as is traditionally a mourning color. •Do not wrap gifts in purple, as it is a symbol of bad luck. •Gifts are usually opened when received.

Dining Etiquette and

Table Manners.If invited to an Italian house: . If an invitation says the dress is informal, wear stylish clothes that are still rather formal, i.e., jacket and tie for men and an elegant dress for women. . Punctuality is not mandatory. You may arrive between 15 minutes late if invited to dinner and up to 30 minutes late if invited to a party. . If you are invited to a meal, bring gift-wrapped such as wine or chocolates. . If you are invited for dinner and want to send flowers, have them delivered that day.

 Remain standing until invited to sit down. You may be shown to a particular seat. . Table manners are . Follow the lead of the hostess. The host gives the first toast. . An honored guest should return the toast later in the meal. . Women may offer a toast. . Always take a small amount at first so you can be cajoled into accepting a second helping. . Do not keep your hands in your lap during the meal; however, do not rest your elbows on the table either. . It is acceptable to leave a small amount of food on your plate. . Pick up cheese with your knife rather than your fingers. . If you do not want more wine, leave your wineglass nearly full.

Conversations

•Italians much prefer face-to-face contact, so it is important for the business person to spend time in Italy developing the relationship. •The Italian business colleagues are eager to know something about the other party as a person before conducting business with him/her.

Business

Etiquette

and

Protocol in Italy

Business Cards . Business cards are exchanged after the formal introduction. . To demonstrate proper respect for the other person, look closely at their business card before putting it in your card holder. . It is a good idea to have one side of your business card translated into Italian. . If you have a graduate degree, include it on your business card. . Make sure your title is on your card. Italians like knowing how you fit within your organization.

Dress Etiquette. Dressing well is a priority in Italy. . Men should wear dark colored, conservative business suits. . Women should wear either business suits or conservative dresses. . Elegant accessories are equally important for men and women.

Business Meeting Etiquette• Appointments are mandatory and should be made in writing (in Italian) 2 to 3 weeks in advance.•Reconfirm the meeting by telephone or fax (again in Italian). •Many companies are closed in August, and if they are open many Italians take vacations at this time, so it is best not to try to schedule meetings then.•In the north, punctuality is viewed as a virtue and your business associates will most likely be on time.  •Have all your printed material available in both English and Italian. •Hire an interpreter if you are not fluent in Italian. •It is common to be interrupted while speaking or for several people to speak at once. •People often raise their voice to be heard over other speakers, not because they are angry. •Although written agendas are frequently provided, they may not be followed. They serve as a jumping off point for further discussions. •Decisions are not reached in meetings. Meetings are meant for a free flow of ideas and to let everyone have their say.

Business Negotiation. In the north, people are direct, see time as money, and get down to business after only a brief period of social talk. . In the south, people take a more leisurely approach to life and want to get to know the people with whom they do business. . Allow your Italian business colleagues to set the pace for your negotiations. Follow their lead as to when it is appropriate to move from social to business discussions. . Italians prefer to do business with high-ranking people. Italians respect power and age. . Never use high-pressure sales tactics. . Adhere to your verbal agreements.. Heated debates and arguments often erupt in meetings. . Haggling over price and delivery date is common. . Decisions are often based more on how you are viewed by the other party than on concrete business objectives.

Relationships & Communication• Italians prefer to do business with people they know and trust•Italians much prefer face-to-face contact, so it is important to spend time in Italy developing the relationship. •Your business colleagues will be eager to know something about you as a person before conducting business with you. •Demeanor is important as Italians judge people on appearances and the first impression you make will be a lasting one.  •Take the time to ask questions about your business colleagues family and personal interests, as this helps build the relationship•Italians are extremely expressive communicators. They tend to be wordy, eloquent, emotional, and demonstrative, often using facial and hand gestures to prove their point.

FAMOUS BUSINESSORGANISATIONS .•FERRARI•LAMBORGHINI•PRADA•GUCCI•DOLCE AND GABANA

Conclusion•When a business person is interacting with people from around the world, it is important to understand the culture and etiquette of the people around him/her. •By taking the time to learn a bit about how people do business in other countries, he/she will be better at building good professional relationships.•Italy, a country of remarkable beauty and varying regional characteristics, is unmistakably a place of cultural achievement and historical pride.