Business Economics in a Nutshell
-
Upload
stefan-ang -
Category
Business
-
view
613 -
download
0
Transcript of Business Economics in a Nutshell
Marketing Consulting Solutions Business planBusiness Economics
Mission: provide counseling & marketing solutions to customers and businesses.
Product:designing personalized surveys results analysisoffering customized solutions
Customers: other companies (B2B). Uniqueness: interactive and visually
appealing surveys, which will increase the number of respondents.
Marketing Consulting Solutions Business plan
Mission: provide customized visual solutions for the clients’ individual needs.
Product: illustration, graphic design, animation, video production, image processing and visual effects.
Customers: individuals and businesses.
Uniqueness: the blend between traditional art and modern production technology.
Digital Media Studio Business plan
Marketing Consulting Solutions Opportunity cost
Benefits lost by giving up the Digital Media Studio:working in a creative
environmentdiversity of job opportunities
in the visual industries: game, advertizing, illustration...
capitalizing on the previous experience in fashion design
Digital Media StudioOpportunity cost
Benefits lost by giving up the Marketing Consulting Business:helping others succeed in
their businesscapitalizing on the skills
acquired in Universitybuilding a strong and clear
image of the business market
Comparative opportunity cost
The best choice is where the better professional skills are: in the Marketing Consulting Business.
Minimizing the opportunity cost and maximizing the gain by integrating the creative & visual aspect in the marketing business.
Governmental influence
Taxes: direct (on salary, revenue) indirect (VAT)
Subsidies: financial aids to encourage certain productions or behaviorsEg. subsidies for salary for fresh
graduates
Legal form of the company
Private Limited Company controlled / limited risk:
separation between the company's goods and the personal goods.
relatively simple to expand: the legal form makes it easy to add other business partner(s).
Financing methods
At start-up:Personal savings usedNo outside financial sources
required
Over time: issuance of company shares
Market structure
Monopolistic competition market:big number of similar firms, of
relative small sizefinancially easy to enter the
market similar products exist on the
market, but our product uses a different approach
the existing companies have some control over the market price
Break-even Point (BEP)
BEP = 49 units (= hours)
Break-even Profit Point (BEPP)
Profit = 1000$BEPP = 111 units (= hours)
Thank You!