Business Communications Proposal

Course Description• This course explores different genres of written and oral

communication employed in the business environment. Emphasis is placed on utilizing communication strategies that are tailored to both the audience and the organizational context in which the communication takes place. The ethical implications of communication within a business environment are also considered. This course develops a process approach to writing, which moves from planning through revision and final editing in producing business-related documents. Students will also be introduced to communication techniques that enhance productivity within groups as well as develop the ability to write as a team and create presentations that flow seamlessly.

Learning Objectives• Explain the importance of effective communication in the business environment.• Identify the audiences, tailor the message to those audiences, and select the best

means of conveying this message in a variety of organizational contexts.• Demonstrate knowledge of the ethical implications (such as attention to issues of

culture, gender and intellectual property) of communicating information in a variety of organizational contexts.

• Demonstrate the ability to produce and use various genres of business communication, including forms of electronic communication.

• Engage in writing as a process, including researching, drafting, testing, revising, reflecting and editing.

• Improve oral communication skills, particularly the appropriate use of technology and the design and use of visual aids.

• Demonstrate the ability to use communication techniques that foster productivity within a group as well as the ability to jointly create a cohesive product, whether in written or oral form.