Writing Genres in the Business Field By Paulina Quesada, Marisa Hicklen and Brian Henderson.
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Transcript of Writing Genres in the Business Field By Paulina Quesada, Marisa Hicklen and Brian Henderson.
Writing Genres in the Business Field
By Paulina Quesada, Marisa Hicklen and Brian Henderson
Types of Genres
Business Letters
Reports
Proposals
Advertisements
Business Plan
Memos
Journals
Summaries
Resumes
Contracts
Financial Statements
Email Messages
Prospectus
Trade Publications
Writing Used in Professional Community
Business Letters
Used to send information in a professional situation.
Used when treating other companies, employers, customers, among others.
Written in a respectful way, very detailed, brief and clear.
Includes a block format-address, date, closing and signature.
It presents a request, announcement or complaint.
Pg. 316-319.
Proposals
Used to solve problems.
Initiates action or change, proposing solutions or new ideas.
Has to be persuasive and present a reasonable solution to the problem.
Tailor proposals to audience’s expectations.
Pg. 176-178.
Reports
Convey information in a direct way.
Are made to “discover the unknown and to confirm the known”.
It has to be accurate and present new information.
It needs to be done in hand with a research based on facts.
Designed to suit it’s audience level of knowledge and understanding.
Pg. 54-56.
Writing in the Academic Discipline
Email Messages
Quick method to convey information.
1. Sender has idea
2. Sender converts idea into message
3. Receiver decodes message
4. Receiver provides non-verbal and verbal response.
Pg. 310-315.
Resumes
Document that shows all the accomplishments a person has done.
It is considered when hiring employees.
Tailored towards the job a person is applying for.
Pg. 324-329.
Summaries
Is an overview of a document.
It contains only keypoints.
Helps the reader save time and prepare for the upcoming information.
Conventions And Jargons in Business
Written in a direct way.
Avoid filler and flowery language.
Concise, detailed and clear information.
Some common business terms are Profit Growth Stats Numbers “data”
Citation Styles Used in Business
APA (American Psychological Association): Double-spaced, uses all lines in the reference list. Provides easier flow for information. Explanations and deep discussions.
Chicago Style: MLA (Modern Language Association) and Harvard
School of Business. Author/Date style.
Sources are cited in a reference list. Note/Bibliography Style.
Sources are cited through foot notes and end notes.
Goals of Discourse Communities
To make money in an efficient way.
Share new ideas.
Cater to the needs of the market.
Today companies are leaning towards sustainability. Business that has no negative impact on the global
or local environment, society and community.
Interactive Questions
Which advertisement would appeal to an elementary school kid?
3. If you are an employee that wants to communicate a new idea for product’s packaging to your employer, what type of writing genre would you use to do so?
A. ReportB. AdvertisementC. ProposalD. Business Letter
3. If you are an employee that wants to communicate a new idea
for product’s packaging to your employer, what type of writing genre would you use to do so?
A. ReportB. AdvertisementC. ProposalD. Business Letter
Created by
Paulina QuesadaMarisa Hicklen
Brian Henderson
Special Thanks to
Mrs. Nicole SpoorThe Business Subject Librarian
Ms. Camargo
English 1101
