Business and Management Research WELCOME. Lecture 7.
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Transcript of Business and Management Research WELCOME. Lecture 7.
Business and Management Research
WELCOME
Lecture 7
Data collection
Steps in the research process
• The execution phase of the research processbegins with data collection
Data collection• After preparing a suitable sample, the researcher collects the data from the units in this sample.
• It is very important that the data are collected without any errors.
• Data collection errors may arise if questions are asked in a wrong way.
•Data collection is done in two stages:• pre-testing : collecting data from a small sample to test whether the data collection plan for the main study is appropriate • the main study.
Methods of data collection 1. Primary data collection: data which are collected for the first time and are original
2. Secondary data collection: Data which have been collected by some other researchers and published.
• Primary data is collected through: 1. Observation2. Interview3. Questionnaire4. Mail survey5. Online survey
Methods of data collection
• Important sources of secondary data include:
1.Official report of the local government.
2. Official publications of the foreign governments such as UN
3. News papers and books
Online survey tools
•Survey Monkey (www.surveymonkey.com) is a popular online survey tool
• It is designed to be easy to use
• Its ease of use may account for its relative popularity
Online survey tool- Survey Monkey