Business Analysis & Value Streams · BABoK Knowledge Areas Figure 1.4.1: Relationships Between...
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Business Analysis & Value Streams
Transcript of Business Analysis & Value Streams · BABoK Knowledge Areas Figure 1.4.1: Relationships Between...
Business Analysis
& Value Streams
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Strategy Analysis& Value Chains
Bert Noorman
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Collaboration & cooperation
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Agenda
� Strategy Analysis and Value Chains
� Example case (in small groups)
� Discussion and fights (big group)
� Famous last words
� Drinks
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BABoK Knowledge Areas
Figure 1.4.1:
RelationshipsBetweenKnowledgeAreas
7. Requirements
Analysis and
Design Definition
6. Strategy
Analysis
8. Solution
Evaluation
4. Elicitation and
Collaboration
5. Requirements
Life Cycle
Management
3. BA Planning
and Monitoring
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Strategy Analysis
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Uniform way-of-working …?
� Higher maturity and quality levels and faster
(don’t re-invent the wheel)
� Easier to cooperate and communicate
(teams, stakeholders)
� Individuals exchangeable
� Facilitate collective learning
� Allows re-use of models
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Current State and Future State models
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Value chains vs processes
process
process
process
process
process
process
process
process
process
process
process
process
process
process
process
process
process
process
bedrijf
sales
marketing
purchase
delivery
billing
support
ENTERPRISE
1
0
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Collaboration between parties
throughbusinessprocesses
throughinformationexchange
1 2
between
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Example of Value Chain
customer sales delivery billing
Buy phone and subscription
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Example of Value Chain
customer
delivery
billing
sales
order
Business ValueBusiness ServiceBusiness Process
Where?
What?
Who?
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State model = “essential model”
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Different companies
dealer
importer manufacturer
“RDW”
customer
customers
etc.
cars+ orders
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From Products & Services to Operations
Direction
Products and Services,
Markets and customers
People and
roles / jobs
Operational
processes
Means
(especially IT)
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Business Essence
Direction
Products and Services,
Markets and customers
People and
roles / jobs
Operational
processes
Means
(especially IT)
Enterprise Model
Business
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Value Stream Patterns
customers products{ orders }
klant ……
Value chains
Information Needs
Contracts
Activities
Customer support
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Agenda
� Strategy Analysis and Value Chains
� Example case (in small groups)
� Discussion and fights (big group)
� Famous last words
� Drinks
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Business Analysis &Value Chains
Current State en Future State modellen
Simple example for discussion
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Example: Non-life Insurances
Sogeti PowerPoint Referentie 2014
Product / Service:indemnity insurance for consumers and businesses
Sign up for insurance
Handle Claiminsurancepolicies
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Agenda
� Strategy Analysis and Value Chains
� Example case (in small groups)
� Discussion and fights (big group)
� Famous last words
� Drinks
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Discussion topics (1,2,3,4)
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Contract- Sign up- Change- Sign out
Usage- Claim
handling
Contact- Customer
services
Customers- Consumers- Business
“Relation”- Insurance
policies
Products- Different
Insurances
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Discussion topics (5,6)
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Discussion topics (7,8)
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New Product / Service:car insurance for consumers
Usage- Claim
handling
Contact- Customer
services
Contract- Sign up- Change- Sign out
“broker” InsurerCustomer
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Discussion topics (9,10,11)
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(Meta-)Data•Owner•Content (functional)………
•Retention period•……
Policy- Policyholder ref- Insured persons ref- Product ref- Product choices- Policy start date- Policy end date- ………
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Discussion topics (12)
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Payments
paymentsdue
shopCustomer shop supplier
Stockpattern
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Discussion topics (13,14)
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Sales
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Discussion topics (15)
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Where?
What?
Who?
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Agenda
� Strategy Analysis and Value Chains
� Example case (in small groups)
� Discussion and fights (big group)
� Famous last words
� Drinks
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Key elements of a Current State model
� Essential model vs operational model
� Individual value chains vs overall enterprise model
� Integration of business processesand business information needs
� Focus on accountabilities (vsresponsabilities) and ownership
� Business services as a framework for IT-services
� Customer is the starting point (primary & secundary)
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3 additional remarks
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Primary � secundairy value chains
Business processes � contributing parties & information needs
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Example: health insurer
Sign-up forInsurance
Customers/ insured
Lettertemplates
Otherchains
Customerservice
Sign-out,Modify …?
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Conclusion …?
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