Busines Exploration JEOPARDY! Get ready to play… Ms. Rabin 2007.
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Transcript of Busines Exploration JEOPARDY! Get ready to play… Ms. Rabin 2007.
Business Explorations
JEOPARDY!1. The room will be divided into two groups or teams.
2. Each side will take turns selecting a question.
3. Each person from the team will have a chance to answer (we will go up and down the rows with each question so everyone gets a chance).
4. If you cannot answer within 20 seconds, the other team will have a chance to answer.
5. If they cannot answer within 20 seconds, the original team can answer.
6. Incorrect answers in Double Jeopardy will be penalized—so be careful!
7. You may use your books/notes but hurry up! Time will run out!
8. There are 6 Daily Doubles.
9. A score keeper is needed.
10.Answers must be in the form of a question.
11.The team with the most money wins!
Let’s Play!
$500 $500 $500 $500$500
$400 $400 $400 $400$400
$300 $300 $300 $300$300
$200 $200 $200 $200$200
$100 $100 $100 $100$100
Terms PotpourriProductsDistribution
PLC
What is the Product Life Cycle?
A series of stages that take a product from its birth to it’s death.
PLC
What is Introduction?
Marketing challenge is to make potential customers aware of the product’s existence and features.
PLC
What is Growth?
The product is accepted by the public, target market has made repeat sales,
and profit begins to grow as does competition.
PLC
What is promotion?
Communication that is intended to inform, persuade, or remind an organization’s target segment.
Terms
What is an advertising agency?
An independent firm that plans, produces, and places ads for its
clients.
Terms
What is the marketing concept?
The process of satisfying a customer's needs while achieving the firm’s
goals.
Terms
What are retailers?
These are who middlemen/intermediaries sell goods to after purchasing in large quantities
from producers.
Distribution
What is True
The answer to the following True/False question:
The more marketing channels needed to get the product to the consumer, the higher the
price of the product will be.
Distribution
What are intermediaries or middlemen?
Marketing organizations that link producer and consumer within a
marketing channel .
Distribution
What are channels of distribution?
The series of buyers and sellers through whom goods pass on their way from the producer to the end
unit.
Distribution
What is Product Campaign?
All activities involved in developing and producing a container for a
product.
Products
What is product mix?
General Mills selling yogurt, cereal, and baking products is an example
of this.
Products
What is a product line?
Kellogg’s producing Corn Flakes, Rice Krispies, Raisin Bran, etc, is an
example of this.
Products
What is price lining?
CD’s priced at $10, $20, and $30 is an example of this pricing strategy.
Products
What is “follow the leader”?
The pricing strategy that airlines use, focusing on the competition.
Potpourri
What is brand advertising?
The type of advertising that promotes brands of products or services and is
the most common form of advertising.
Potpourri
What are advertising, personal selling, sales promotion and public
relations?
Promotional mix indicates these four things.
Potpourri