HR PRACTICES&

SOCIAL MEDIA

#HRP450

Ta n v i r G i l l / / J e n n y L a m / / B e n L a u / / F a r h a d M e h r a b i

JOB, SM, and YOU

As part of a job application, you are required to post a status update of why you are the ideal candidate for the job.

What would your status look like?

AGENDA

• Traditional HR Practices

• Introducing SM into HR

• Integration of SM with HR

• Companies’ Reluctance

• Companies’ Adaptations

• Future of HR with SM

• Tips and Facts

• Activity

Employee Selection

Training and Development

Performance Management

Career Management

Payroll Administration

Corporate Image

TRADITONAL HR PRACTICES

SM in HR

“As social media becomes more defined in the business world, human resources professionals will have a significant opportunity to leverage this powerful medium in many aspects of the business”

Source: The Future of Social Media and Human Resources(http://mashable.com/2010/11/08/human-resources-social-media)

INTEGRATING SM with HR

• Marketing

• Self-Promotion

• Public Relations

• Employee Recruitment

• Customer Service

BENEFITS of SM

• Internal Collaboration

• Team/Global Environment

• Increase Efficiency

• Agile adaptation ability to trend

shifts within the marketplace

• Connectivity

SOCIAL MEDIA• Brand Exposure• Create Buzz• External

Corporate Support

• Creating Relationships

• Hiring and Marketing Channels

• Internal and External Communications

• Strengthen Brand Image

ROLE OF HR• Source/Recruit

Talent• Managing

Corporate Culture

• Internal Corporate Support

• Organizational Evaluation and Practices

DISCUSSION ?

Female Canucks fan flashes Ben Eager in Penalty Box – May 18,

2011

She was allegedly fired from her job after this incident went viral

YOUR THOUGHTS ?

• Conflict between

private and

professional life?

• Legal issues?

TWO APPROACHES

• Build Brand Awareness

• SM Training for Employees

• Limited or no use

• Strict Guidelines and Policies

USE BAN

CORPORATIONS’ FEAR

• Leaking Confidential Information

• Network Security

• Actions of Employees

• Content Ownership

SM GONE WRONG ?

SM GONE WRONG ?

SM GONE WRONG ?

COMPANIES’ ADAPTATION

• HR is actively engaging with SM

• Increase in head hunting activities in SM  

• Utilizing SM to screen job candidates

• Using SM for Customer Relations outlet

COMPANIES USING SM FOR HIRING

COMPANIES USING SM FOR HIRING

JOB SCREENING WITH SM

DISCUSSION ?

Employers asking for job applicants’ SM login

Ethical Problem? Would you do it?

SM POLICIES

• Embrace employees’ use of SM

• Detailed and Welcoming SM policy

SM POLICIES

EXAMPLES• Stick to your area of expertise

and provide unique, individual perspectives on what's going on at Intel and in the world.

• When disagreeing with others' opinions, keep it appropriate and polite.

• Post meaningful, respectful comments—in other words, no spam and no remarks that are off-topic or offensive.

SM POLICIES

• Highly constrained SM policy

• Corporate Image Protection

• Employee personal life are linked to professional life

SM POLICIES

EXAMPLES• Unless given permission by CNN

Management, CNN employees are to avoid taking public positions on the issues and people and organizations on which we report.

• Employees can have their own website or blog but employees should notify their supervisor about it, to have it cleared as a non-conflict for your work.

• Employees should not comment on news or current affairs unless given permission to comment publicly on the issues or people we report on as a CNN analyst or commentator.

SM POLICIES

• Strong Emphasis on employee SM conduct

• Ten page guideline for professional use of social networking, microblogging, and other third party websites.

• Other SM policies such as guideline for personal use and use of pictures from SM sites

FUTURE OF HR with SM

LEARNING

• Resources at your fingertips

PLANNING

• Balancing Productivity and Value

IMPLEMENTATION

• Supporting Innovation

EVALUATION

Re-evaluating Corporate Values

Tips for Job Seekers

• Build your online presence • Online profiles should be consistent

with resume• Routinely google your name• Network before you need it • Don't forget your Facebook privacy

settings • Be careful of who you connect with• Don't search for job while you work

Activity: HIRING GAME

GOAL:Get the attention of HR by answering 4 questions

Candidate proving the best answers will acquire the job offer.

Activity: HIRING GAME

RULES:

4 Questions will be asked via FACEBOOK GROUP Candidates’ answer that gets the most LIKES gets the job

REFERENCESImage Sources

• http://www.jeffbullas.com/wp-content/uploads/2011/09/Job-Searching-with-Social-Media-Infographic11.jpg

• http://www.unfinishedman.com/wp-content/uploads/2011/05/Canucks-Game.jpg• http://static5.mindflash.com/wp-content/uploads/2011/08/110908-MF-TWEET.png• http://www.twitterblogpost.com/wp-content/uploads/2011/08/socialmediajob.jpg• http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-

infographic/

Article Sources• http://mashable.com/2011/06/16/weinergate-social-media-job-loss/#17031Anthony

-Weiner-Congressman• http://www.compukol.com/blog/the-marriage-of-hr-and-social-media/• http://www.forbes.com/sites/sap/2011/12/22/2012-job-market-5-tips-for-using-social-media-

to-find-a-new-job/• http://mashable.com/2010/11/08/human-resources-social-media/• http://mediafunnel.com/department/social-media-dashboard-human-resources/• http://www.ragan.com/Main/Articles/

The_20_most_interesting_social_media_stats_and_ins_44424.aspx• http://www.fastcompany.com/1668368/social-media-policies-the-good-the-bad-and-the-ugly• http://www.bbc.co.uk/editorialguidelines/page/guidance-blogs-bbc-full• http://www.pcworld.com/article/252521/

facebook_password_requests_from_employers_raise_ire_of_lawmakers.html