Burgundy School of Business

Programme

Spécialité

NOM Prénom

3

DegreeProgrammes

One of the smartest waysto study in France

Key facts

Academic Profile

• A faculty of 60 professors • 35% international professors• 250 experts (professors, consultants and company executives)• 1 Corporate Research Center (CEREN)• 10 degree programmes in management taught in English or in

French.

International Perspective

• 2,000 students - 500 international students, 65 nationalities• An international network of 9,500 alumni• 60 visiting professors from our partner universities• 140 international academic partners• 40 “Double Degree” programmes in 10 countries• French language classes offered to all international students

Founded in 1900, Burgundy School of Business is a leadingteaching and research Business School and belongs to thenetwork of top French academic institutions in management.

Burgundy School of Business is located in Dijon, the capital of Burgundy, in the heart of Europe.

1

Member of the highly selective French "Conférence des GrandesÉcoles"*, Burgundy School of Business is AACSB accredited andrecognised by thousands of companies in France and around theworld for its high-quality education.

*Association of Engineering and Business Schools

Focus

Message from the Dean

2

Burgundy School of Business, member of the exclusive club ofcentury-old management schools, was founded in 1900. Ourstrategic plan aims to reinforce our strong international dimension

and guarantee a successful student experience through academicexcellence and personalised student support.

Burgundy School of Business in short: a commitment to personalisedsupport, international experience and excellence

• Personalised supportWe highly value student experience, providing tutorship, coaching andvarious opportunities to tailor students’ programmes to their individualneeds. Our Career's Centre offers valuable advice and information forwork placement and job opportunities.

• International experienceCommitment to internationalisation is essential to Burgundy School ofBusiness through student and faculty mobility as well as researchcollaboration.

• Excellence Our goal is to provide academic excellence through a high quality facultycomposed of research specialists, consultants, managers, managementexperts and international professors.

What makes Burgundy School of Business different:

• Our School of Wine & Spirits Business, unique on an international scale,• Our multiple research chairs (Microfinance, Corporate Governance,

Responsible Management and innovation, Evaluation of Health andFood Medical Claims),

• Our state-of-the-art Experimental Economics Laboratory (LESSAC),• Our recognised expertise in :

- Management of Cultural and Creative industries. - Accounting, Audit and Consulting.- Corporate Finance.- Entrepreneurship and innovation.- Marketing and Negotiation.

Dr. Stéphan BOuRCiEuDean and Director General of Groupe ESC Dijon-Bourgogne / Burgundy School of Business

Burgundya gateway to Europe

Welcome to Burgundy

Burgundy is known in France as “the land of great art and good living”. itis rich in cultural heritage and famous for its historic architecture,gastronomy, wine and viniculture.

A strong economic region, Burgundy lies within the European “Northerncapital cities” areas which account for almost half of the incomegenerated in the European union and represents a third of the Europeanpopulation. Burgundy is a region which invests in the future, pioneeringresearch in sectors such as pharmaceutics, chemistry, materials science,food and taste science, virtual reality, the environment, biology andhealth.

90 minutes from Paris2 hours from Geneva4 hours from Brussels5 hours from London

Why Dijon?

4

Enjoy the French way of life in a beautiful location

Dijon, capital of Burgundy, is a dynamic student cityand business centre. A city of art and history, withconcert halls, an Opera House and museums, it’slively by day and by night. Dijon also has a packedcultural calendar of events: numerous exhibitions,festivals, concerts and shows. No matter what you areinterested in, classical music, sport, music, culture,you have only one option: to enjoy it!

Easy to travel

Dijon is very well connected and is linked to all majorcities by TGV. There are also transport links to themajor European cities. it only takes 1½ hours to getto Paris, 1½ hours to get to Lyon and 2 hours to getto Strasbourg from Dijon.

Enjoy studying on a modern campus

The Learning Resources Centre opens up the worldof business and management

• 18,400 books, 220 French and international journalsubscriptions, more than 20,000 online periodicals.

• 1,000 European and French market studies, updated onan annual basis.

• Numerous CD-ROM language learning methods.• Economic, Finance and Marketing information on

companies in 70 different countries.

The Campus

Burgundy School of Business is located in the centre of Dijonon a 10,000 m2 campus.

The Market Room

This room offers students and faculty members varioussoftware programmes especially designed for

professionals (traders, foreign exchange brokers,managers, analysts, treasurers, etc.)

Student Clubs and Societies area

30 different Clubs and Societies offer a wide range ofactivities: culture, business, media, sport, humanitarianaid, etc.

Burgundy School of Business offers its students all the latest education technology including modern facilities, aLearning Resources Centre and state-of-the-art multimedia and computer equipment.

5

Burgundy School of Business is a modern school,with all the facilities, easy access to internet, andabove all, very close to the city centre, which isreally convenient.

Yan FANG (China), Master in Management Programme

Since 1900, a tradition of excellence geared to business

Burgundy School of Business’s Corporate Research Centre (CEREN)

Our faculty members produce top rate research work and representBurgundy School of Business at international seminars and conferences.They publish articles and works in four areas of distinct expertise,“innovation, clustering and entrepreneuship”, “sustainable developmentand performance” , “experimental economics” and “management ofhealth systems”.

The Laboratory for Experimentation in Social Sciences andConsumer Behaviour (LESSAC)

The LESSAC is the largest laboratory for experimental economics in Europe.it is widely recognised in the corporate world for its innovative cross-disciplinary methods for consumer behaviour analysis and its contributionto decision making and implementation.

The School of Wine & Spirits Business (SWSB)

Burgundy School of Business’s long-standing and renowned expertise inwine management has its roots in the region of Burgundy, famous for itsexcellent wines. SWSB's substantial networks have been developed overdecades with more than 600 alumni working in the wine sector in Franceand abroad. SWSB brings together a range of degree programmes andresearch activities in wine and spirits business.

Corporate links

• 1,100 partner companies.• Students complete 4 to 9 month work placements in France or abroad.• Corporate partnerships: career counselling, job fairs, recruitment sessions...

6Burgundy School of Business’s teaching staff is made up of 60 faculty members, 250 professionals and 60 international visiting professors from our partner universities.

Focus

Our faculty members are highly qualified researchers and 35 % are international. More than 80 % of the full-time faculty hold a doctoral degree. Ourdegree programmes are taught in French and /or in English.

10 market-oriented high level programmes

The French higher education system

The French higher education is characterised by the coexistence of twosystems: the Universities and the Grandes Ecoles. Over the years, the Grandes Ecoles have proven their effectiveness in

training engineers and managers for business. The Grandes Ecoles are smallto medium-sized institutions which are highly selective. They provide high-quality education and maintain close ties with the corporate world.The degrees awarded by the Grandes Ecoles have the same status as publicuniversity degrees and are monitored by the French Ministry of Education.

7

Burgundy School of Business, a Grande Ecolewithin the French Higher Education System

Baccalauréat (equivalent to “A level”)

8th year

7th year

6th year

5th year

4th year

3rd year

2nd year

1st year

UniversityDegree

Grande EcoleBurgundy School of Business

Specialised Master / Mastère Spécialisé

Master in ManagementGrande Ecole Programme

introduction to Businessand Management

Preparatoryclasses

DOCTORAT

MASTER

LiCENCE

2 or 3 year university

degree

MSc

33

40

86

121

221 Business Schools in France

Business Schools recognised by theState

Business Schools withone degree recognised by the State

Business Schools with a programmeawarding a Master’s degree recognisedby the State

Business Schools belonging to the Conférence des GrandesEcole such as Burgundy Schoolof Business

Bachelor

(Source : Conférence des Grandes Écoles)

8

Bachelor (taught in English or in French)Two campuses : Dijon and Lyon

• Bachelor Marketing & Business

Master(taught in English or in French)

• Master in Management, Grande Ecole Programme

MSc(taught in English)

• MSc Advanced Corporate Finance• MSc Entrepreneurship in Sustainable Tourism• MSc Global Marketing and Negotiation• MSc international Business Development

Specialised Master(taught in French - Paris Campus)

• Management of Cultural and Creative industries

Short term programmes(taught in English)

• Entrepreneurship, Creativity and innovation • Customised programmes More information about these programmes on our website www.bsbu.eu

MSc(taught in English)

• MSc Wine Management • MSc Wine Business

Specialised Master(taught in French)

• international Wine and Spirits Trade

Burgundy School of Business

School of Wine & Spirits Business

BachelorMarketing & BusinessTwo campuses: Dijon and Lyon

9

Programme objectives

The programme leads to a Bachelor's degree fullyrecognised by the French Ministry of Education. Thisinternationally oriented programme allows students toacquire knowledge and understanding of different areasof marketing and business, and to develop theirprofessional skills.

Academic calendar

The Bachelor in Marketing & Business is a 3-year degree.• 1st and 2nd year: Core courses, international seminar, a 3

month minimum work placement.• 3rd year: Core courses, specialisation, possibility of double

degree or semester abroad, a 3 month minimum workplacement.

Specialisations

• International Business Management (in English)• Commercial Management and Development (in French)

Main courses

• Micro and Macro Economics• Operational Tools for Marketing• Sales Methods• Communication• Distribution• Finance & General Management• Accounting• Management Control• Information Systems and Technologies• English• Business Projects

• Strategy• International Business and Management• Geopolitics• Political Economy• A 2nd Foreign Language

Admission requirements• High school degree/ A-level or equivalent• Language proficiency:

- English track: IELTS (6.0) or equivalent- French track: TEF/TCF (4), DELF B1

Selection process

1. Application Screening2. Essay (in English or in French)3. Logical reasoning and culture test4. Interview

Application deadline

June 30th

Career opportunities

Commercial Manager, Sales Manager, Buyer, InternationalBuyer, Area Sales Manager, Export Assistant,Communication Project Manager, Regional Manager,Export Manager for a specific area, Consultant/ Advisor,Logistics Manager, etc.

Our Bachelor in Marketing &Business degree offers numerousenriching experiences which

help students to find their place intoday's ever changing world.

Jean-Christophe CATTANE,Director

Duration: 3 yearsLanguage: English or FrenchStarting: SeptemberTuition fees: €7,000 Dijon Campus€7,000 Lyon Campus

"Now that I am close to the end of my year I canhonestly say that I would rather be nowhereelse. Burgundy School of Business is a greatinstitution that will challenge you on differentlevels, both academically and socially. There isalways something going on here !"

Benjamin SauNderS (Ireland),Bachelor's Programme

Contact : [email protected]

Master in ManagementGrande Ecole Programme

10


The Master in Management is a generalist pre-experienceprogramme. it trains future managers to be entrepreneurially-minded, socially responsible, interculturally aware witha global perspective and equips them with professionalskills in specific sectors. Students alternate academicperiods and work placements. This blend of academic andhands-on training lies at the very heart of the programme.

Academic calendar

Master 1: • Autumn semester: Core courses in Marketing,

Management & Finance in English or in French.• Spring semester: Wide range of electives.• Summer: 3 month work placement.

Master 2: • One academic year MSc programme, or• Autumn semester: Specialisation in French or in English, and• Spring semester: 6 month work placement and

professional thesis.

Specialisations

Taught in French• Banking and Asset Management • Corporate Finance• Marketing and Sales Communication• Marketing Distribution Purchasing• Product Development and Marketing • Cultural and Creative industries • Entrepreneurship and SME Management• Human Resources

Taught in English• international Business• international Finance• Global Marketing

MSc• Advanced Corporate Finance• Entrepreneurship in Sustainable Tourism• Global Marketing & Negotiation• international Business Development• Wine Management

Admission requirements

Non-French Bachelor's Degree. English track: iELTS (6.5), TOEFL (80), or equivalent.French track: TEF/TCF (4), DELF (B2).

Application process

Burgundy School of Business joined the Pass-Worldnetwork, a consortium of elite French Business Schoolsrecognised by the French Ministry of Education andsharing one common admission procedure.

Online application: www.pass-world.com

Selection process

1. Application Screening2. Written test3. English test4. interview


June 10th


A large proportion of our graduates found employmentin Sales & Marketing, Finance & Banking, HumanResources, Production, General Management, iT.

The Grande Ecole Programme aimsto train socially responsiblemanagers equipped with

technical expertise in all areas ofcompany management.

Patrick RENARDDirector

Duration: 2 to 3 yearsLanguage: English or FrenchStarting: SeptemberTuition Fees: €8,500 per year

“at Burgundy School of Business, students workin small groups and are well supervised.Moreover, many classes are run by experts andconsultants from the corporate world, or byprofessors with a strong professional background.This is a real added-value for students, as theyhave much to share with us. Studying at BSBhas been a very positive experience."

Codrin duMITru, (romania)Master in Management Programme


MSc Advanced Corporate Finance

Finance professionals and thefinancial world need to changeand adjust to a new global

context. This means addressing today'sissues such as corporate socialresponsibility, governance or Big Datamanagement. Teaching combinesbehavioural economics, experimentaland interactive learning methods.

Dr. Guillaume BiOT-PAQuEROT,MSc Academic Coordinator Professor, Finance, Law andControl Department

Guillermo MATEu, MSc Academic CoordinatorProfessor, Finance, Law and

Control Department

Duration: one academic yearLanguage: EnglishStarting: SeptemberTuition fees: €9,800

11


The MSc in Advanced Corporate Finance aims todevelop skills and advanced theoretical knowledge incorporate finance. The programme is organized in 5blocks: core management classes, Financial Economics,and advanced classes in Accounting and Controlling,Corporate Finance, Market Finance.

Academic calendar

1st term (September-December): core courses2nd term (January-April): core courses and project3rd term (May-August): professional thesis/dissertation

Main courses

• Governance• Business Ethics• Strategic Management• Managing Diversity • Financial Economics• Accounting & Controlling• Corporate Finance• Market Finance • Research Methods for the Master’s Thesis• international Consulting Project


• A Bachelor’s Degree in Business Administration,Economics, Engineering, Mathematics or Statistics.

• An English language certificate - iELTS (6.5) , TOEFL (80),or equivalent - obtained not more than two yearsbefore applying.

• A 10 page essay including a literature review based ona financial topic.

Selection process

1. Application Screening2. Essay3. interview


June 30th


Graduates can enter a variety of positions in the financialsector at national and international levels withinmultinational corporations and SMEs: investmentbanking, private banking, financial and credits riskmanagement, foreign exchange, consultancy, etc.They will be able to work in international companieswith a large impact in finance, such as investmentcompanies, international banks and multinationalcorporations.


MSc Entrepreneurshipin Sustainable Tourism

12

This programme aims to offer a different approach toentrepreneurship learning,

focusing on launching, developing ortransferring Small Businesses inTourism. it combines on-line courses,seminars and field studies to providefuture dynamic entrepreneurs with anideal learning experience in France,world famous for its tourism industry.

Dr. Valérie BALLEREAu, MSc Academic Coordinator

Professor, Organisation Managementand Entrepreneurship Department


Duration: 3 terms including FinalProjectLanguage: EnglishStarting: SeptemberTuition fees: €9,800


The MSc Entrepreneurship in Sustainable Tourism revolvesaround three main themes : Ecotourism, Oenotourismand Cultural Tourism in business. it aims to train futureentrepreneurs and entrepreneurial-minded managerswanting to manage businesses in Tourism.

Academic calendar

1st term (September-December): core courses2nd term (January-April): core courses and project3rd term (May-August): professional thesis / dissertation

Main courses

Entrepreneurship and Small Businesses Management• Design and Creative Thinking; • Entrepreneurship Process in Tourism: launching,

developing, and transfering; • Leadership for Entrepreneurs, • Sustainability in Small Businesses, • Family Business Outcome

International Business• international Business Environment, • Managing international Business Operations, • international Negotiation and Sales in Tourism, • international Law

Discovering Business Models in Sustainable Tourism :Ecotourism, Oenotourism, Cultural Tourism• Strategy and Business Models in Services, • Managing Proximity and Distance, • Ecotourism Outcomes and Challenges,

• Future Perspectives in Oenotourism,• Cultural Tourism : A bridge between traditions and innovation


• A Bachelor’s Degree in Business Administration• An English language certificate - iELTS (6.5), TOEFL (80), or

equivalent - obtained not more than two years beforeapplying.

Selection process

1. Application Screening2. interview


June 30th


Graduates will be able to start and expand their own businessprojects, or behave as "intrapreneurs" within a largevariety of business organisations in the tourism sector.Throughout the programme, the School’s "incubator" helpsstudents to develop their ideas into successful businessventures.

The School’s “incubator”, a purpose-built centre forentrepreneurship and enterprise, has fosteredmany entrepreneurship projects in tourism. Moreinformation at: http://theentrepreneurialgarden.eu

Focus

MSc Global Marketing andNegotiation

It is our ambition to prepare futuremanagers with strong marketingand negotiation skills for the

challenges of implementing efficientmarketing strategies in today’sevolving and complex business world.

Patrice PiCCARDi, MSc Academic Coordinator Professor, Marketing Department

13Contact : [email protected]


The MSc in Global Marketing & Negotiation aims toprovide a wide range of skills and techniques forproblem solving and decision making. Students willdevelop their knowledge and practical application ofmarketing, negotiation tools and implementationtechniques.

Academic calendar

1st term (September-December): core courses2nd term (January-April): core courses and marketing,project3rd term (May-August): professional thesis/dissertation

Main courses

• Global Marketing Strategy• Global Market Development• international Luxury Marketing• Managing Diversity• international Business Negotiation• international Business Project• implementing Evidence Based Marketing• Specialised Cases


• A Bachelor’s degree in Business/Management/Marketing with a good knowledge of the basics ofmarketing.

• A command of English: iELTS (6.5), TOEFL (80), orequivalent obtained not more than two years beforesubmission of the application.

Selection process



June 30th


Job prospects include product/brand manager, marketresearcher, marketing manager, sales manager, accountmanager or one of many other related positions.

Duration: one academic yearLanguage: EnglishStarting: SeptemberTuition Fees: €9,800

MSc International Business

Development

14


The MSc in international Business Development is anEnglish-taught postgraduate course that aims to trainfuture dynamic and internationally-oriented operationalmanagers who will support business organisations intoglobal market expansion.

Academic calendar

1st term (September-December): core courses2nd term (January-April): international Business coursesand project3rd term (May-August): professional thesis/dissertation

Main courses

• international Business Environment• Managing Business internationalisation• Managing Diversity• Managing international Financial Risks• Managing international Business Operations• international Negotiation and Sales• international Consulting Project


• A Bachelor’s Degree in Business Administration• An English language certificate - iELTS (6.5), TOEFL (80),

or equivalent - obtained not more than two yearsbefore submission of the application.

Selection process



June 30th


Graduates will be able to hold a large variety of middlemanagement positions within international businessorganisations, such as: sales manager, export zonemanager, import-export manager, internationalpurchaser, executive manager in international SMEs.

This programme is the idealspringboard for future businessexecutives whose ambition is to

develop their management skills in aninternational context.

Dr. Jean-Guillaume DiTTER, MSc Academic Coordinator

Professor, Organisation Management andEntrepreneurship Department

Duration: one academic yearLanguage: EnglishStarting: SeptemberTuition Fees: €9,800


Specialised Master in Management of Culturaland Creative Industries(Paris Campus)

Our mission is to help ourstudents to develop successfulcareer plans by giving them the

tools to succeed in the culturalindustries and by introducing them toa network of experts.

Jean-Yves KLEiN, Head of the Specialised Master in Management of Cultural Organisationsand Creative industriesLecturer in Private Legal Structures

Duration: 12 to 15 monthsincluding work placement

Language: FrenchStarting: OctoberTuition fees: €9,000

15


Our goal is to train professionals who can accompanycreators and their works through the stages of financing,production, circulation and negotiation.

Academic calendar

The Master is offered at the Paris branch:1st semester (Mid-October - Mid-April): core courses,seminars, projects2nd semester (Mid-April - December): Work placement,professional thesis/dissertation

Main courses

• Global and European Cultural issues• Marketing of Arts and Culture• Communication, Promotion and Public Relations• Management of Organisations, Teams and Project• Management and Law Environment of Cultural

Organisations• Contracts and intellectual Property Management• Financial Management


Master's degree or a Bachelor's degree along with atleast three years of significant work experience.

Command of French TEF (4), DELF (C1).

Selection process

Application deadline: Mid-August1. Application Screening2. interview


June 30th


The programme prepares students for managerialpositions in organisations and businesses in the fields ofthe performing arts (music, theater, dance…), heritage(museums, historical sites…), cultural tourism andcreative industries (media, films, music, books, videogames...).

"The experience of living in Paris and learningabout culture and administration is unique! Ourteachers are not only academics but alsoprofessionals in their field. I am sure that thiscourse was the best choice for me because it is asubstantial experience in culture, French life andthe world of work!"

Beatriz reINgeNheIM (Brazil), Marketing Manager, Publishing house WMF

Martins Fontes, Brazil

Contacts : [email protected] / [email protected]

The School of Wine & Spirits Business

14

The School of Wine & Spirits Business, founded in 2013, is aninstitution dedicated to education and research in the wine andspirits industries. Our programmes prepare graduates to become

capable specialists who trade in wines and spirits, market their productsinnovatively and play managerial roles in all divisions of these demandingindustries.

Located in Dijon, the capital of the world renowned wine-growing region of Burgundy, the School of Wine & Spirits Business is part ofBurgundy School of Business (Groupe ESC Dijon-Bourgogne).

The School has incorporated three existing wine-industry programmes,the oldest of which was founded in 1988. As these programmes attractcandidates from all over the world, the student body is culturally diverse,making for stimulating group assignments and class discussions.

Within Burgundy School of Business's substantial teaching body, eightpermanent faculty members dedicate themselves specifically to ourprogrammes and are committed to excellence in teaching and generatingintellectual output. Visiting lecturers from both professional and academicfields reflect the international nature of the School in the variety of theircountries of origin.

BiVB

- ar

mel

lep

hoto

grap

he.c

om

Director's Welcome

18

Burgundy School of Business (Groupe ESC Dijon – Bourgogne) haslaunched an exciting project of specialisation, internationalisationand academic and research excellence by founding a unique new

institution: the School of Wine & Spirits Business.

After creating the Specialised Master in international Wine and SpiritsTrade in 1988, we founded the MSc in Wine Business in 2009 and the MScin Wine Management in 2012 (for students without prior experience inthe wine industry).

Burgundy School of Business’s long-standing and renowned expertise inwine management has its roots in the region of Burgundy, famous for itsexcellent wines.

in September 2013 we consolidated these successful ventures by creatingthe School of Wine and Spirits Business with its own research centre. Themain goal of the research centre is the publication of articles in peer-reviewed journals specialising in the wine and spirits industries as well asother prestigious publications aimed at a scientific community interestedin wine marketing - a research field that has come to dominate the field.

My colleagues and i have been delighted with the success these wine-industry programmes have had with an English-speaking public. Our aimis to attract the best students from around the world, students who wantto become specialists in a demanding and fascinating field.

Continuous growth and improvement are part of our pledge to thestudents and graduates who have entrusted - and will entrust - us withtheir future.

Dr. Jérôme GALLODirector of the School of Wine & Spirits BusinessAssociate Dean, Burgundy School of Business

MSc Wine Management

The MSc in Wine Managementdraws upon the expertise of anextensive international network

of speakers, professionals andacademics with in-depth knowledge ofthe wine sector.

Pierre JOuLiE,Head of the MSc in WineManagementProfessor

Duration: 3 semesters includingthesis and optional work placementLanguage: EnglishStarting: SeptemberTuition Fees: €11,480

19


This one-year programme is aimed at recent graduatesfrom Bachelor programmes who wish to start a career inwine management but have no prior experience in thewine industry. it combines industry-related teaching modules inadministration, finance, sales, logistics and legal issueswith oenology, wine tasting and wine tourism to providestudents with the knowledge required to sell a productas unique as wine. Our students obtain a global vision of this singularindustry, allowing them to apply with confidence for allmanagerial openings. Drawing from an impressive international network ofspeakers, professionals and academics with in-depthknowledge of the wine sector, the course has acombined theoretical and practical approach.From financing a wine business to advising consumerson choosing a wine, students are given the full range oftools necessary to sell a product that demands far moreversatility than most others.

Academic calendar

Autumn Semester (September - December): core coursesSpring Semester (January - May): core courses and projectProject: Professional Thesis / Dissertation

Main courses

• Viticulture and Eonology• Wine Economics• Wine Tourism

• Sales and Negotiation in the Wine industry• Wines of the World• Project Management in the Wine industry• Finance in the Wine industry


To be considered for admission to the MSc in WineManagement, applicants must satisfy the followingminimum requirements:A Bachelor’s degree in any kind of major. A command ofEnglish: iELTS (6.0) or equivalent obtained not more thantwo years before submission of the application.

Selection process



Mid-July


Graduates will be able to apply for managerial positionsin all sectors of the wine industry. Some of the managerialpositions for which the course will prepare you are:• Brand Manager• import - Export Manager• Sales Executive• Distributor• Commercial Agent• Communications Manager• Public Relations Manager• Finance and Administration Manager

Contact : [email protected] / [email protected]

MSc Wine Business

20


To train future managers in developing wine businessskills for:• Wine estates

- Managing the estate • Merchandisers

- Managers of cooperative wine cellars - Wine merchants

• Distribution and Marketing - Agents - importers / Exporters- Service Providers

To train tomorrow’s managers for the growing internationalwine market.

Academic calendar

• Autumn Semester (September - December): core courses• Spring Semester (January - May): core courses and project• Professional Semester: June - DecemberWork placement or personal business plan (if accepted bythe School's incubator Programme) and professionaldissertation or research dissertation.

Main courses

The programme is designed for the student to applytheory to current business practices. Theory is drawnfrom the four key disciplines of wine business:1. Wine Culture2. Marketing 3. Management 4. Finance and LawEach discipline is learnt through the use of case studies andgroup workshops in classes that are taught in face-to-face

or with on-line teaching methods. For the first year of thisprogramme’s delivery, the use of emerging media has beena focus of the programme. A diverse range of professionalsand academics provide up-to-date experiences andinvaluable information for demanding students. Weexpect all graduates to have exercised their skillsthrough a range of practical experiences, including on-line community management, visits to wine regions andinteractions during professional exhibitions.


Candidates holding a Bachelor’s degree with anacademic background in management or technicalfields (vine, wine, agrifood), international trade, andseeking to pursue a career in the wine sector andconnected activities (facilities, wine tourism, etc). Command of English: iELTS (6.5), TOEFL (88), or equivalentcertificate obtained no more than 2 years before application.

Selection process1. Application Screening2. Essay 3. interview


Mid-July


Graduates will be able to hold a large variety of seniormanagement positions at an international level, such asExport Manager, Product Manager, Marketing Manager,Buyer, Estate Manager, Online Community Manager,Cooperative Winery Manager, Wine Broker, ets.

Our first graduates are runningtheir own enterprises anddriving the changes required in

wine business to succeed intomorrow’s wine market. Take the MScin Wine Business to find out how youare going to make the difference.

Dr. Damien WiLSON, PhDHead of the MSc in Wine

BusinessProfessor

Duration: 3 semesters includingthesis and work placementLanguage: EnglishStarting: SeptemberTuition fees: €13,490

Contact : [email protected] / [email protected]

"The programme places a particular importanceon innovation, with courses that are industryrelevant and give you the grounding to talk wine.The several trips you make are also a relevantpart of your experience. going to wine fairs,wineries and discovering this industry that is agreat one to work in."

dean david OXeNhaM (Mauritius),Sales & export Manager e.C Oxenham & Cy Ltd,

Mauritius

Specialised Master inInternational Wine andSpirits TradeFull time and part time executive

It is our ambition to participate inwine industry challenges and tosupply the market with professionals

who meet company requirements.

Joelle BROuARDHead of the Specialised Master ininternational Wine and Spirits TradeProfessor

Duration: 11 to 15 monthsincluding work placement (full-time), 18 months (part-time)Language: FrenchStarting: NovemberTuition fees: €11,900 (full-time)and €12,000 (part-time)

21


The Mastère Spécialisé in international Wine and SpiritsTrade, created in 1988, is a specialised trainingprogramme for those intending to take up variouspositions in the wine trade. The goal is to providetraining for managerial staff in the fields of export,marketing, purchasing, public relations, estatemanagement, etc.This programme combines managerial training(marketing, international commerce and management)and product training (viticulture, œnology, knowledgeabout winemakers and key players in the field). This dualtraining allows students to acquire real knowledgeabout production and, at the same time, develop theirmanagerial skills. A five week study trip along with teaching fromnumerous professionals allows students to developeffective professional networks.

Academic calendar

This programme is offered on a full time basis in Dijon,with 7 months of classes plus work placement, or on apart time basis in Paris (2 days a month over 18 monthsand 4 seminars). Courses begin:• Full time: First Monday in November • Part time: Each new module begins every other month.Project: Throughout the course, students have to manageseveral projects and demonstrate their ability toorganize events.

Main courses

• Wine making• Wine Tasting and Viticulture• Wine Environment • Management of the Wine industry: Trade, Marketing,

Law, Finance, Purchasing, etc.


The programme is open to candidates with a Master'sdegree or a Bachelor's degree with professional experience.Exceptions can be made for students with a diploma inoenology or for those who don't meet requirements buthave a strong motivation and /or a serious project.Command of French TEF (4), DELF (B2).

Selection Process

1. Aplication Screening2. Essay3. interview4. Oral test of English

Application deadlines

• Full time: mid-August• Part time: Applications are examined throughout the year


Graduates will be able to work in all areas of the winesector, and in particular as Export Manager, MarketingManager, Buyer, Estate Manager, Wine Broker, etc.

"With challenging coursework geared toward theviticultural, oenological, commercial andfinancial imperatives of the wine trade, themaster programme provides all students withthe analytical tools, insights and networks tosucceed as a professional in the trade. I heartilyrecommend the degree to anyone who harboursa passion for wine and a taste for business."

alistair PINe (united Kingdom),area manager for gerard Bertrand wines, uSa

Contacts : [email protected] / [email protected]

Are you looking for...

22

A student focused programme?

Small classes, close follow-up of your learning andprogress, comprehensive support by theinternational Relations Office, and the availability ofprofessors and staff all guarantee a successfulexperience in Burgundy School of Business.

A Programme with practical experience?

Classes focus on case studies, group work, andconsultancy projects for our partner companies.

Close contacts with the corporate world?

Meet with experts and consultants from the businessworld, and gain professional experience throughwork placements in France or abroad.

A chance to improve your French language skills?

We want to help you integrate into French society,that is why courses of French as a foreign languageare offered to all our international students.

A personalised career service?

During your studies you will be given individualcareer counselling sessions to help and guide youthrough your search for work placements andpermanent employment. individual help and adviceon topics including resumes, cover letters, interviewsand job search strategies.

Diversity, new relationships and an interculturalexperience?

You will have the opportunity to meet and network withstudents, faculty and business leaders from all overthe world.

This is what Burgundy School of Business will offer you…

... and much more !

bsbu.eu

29 rue Sambin BP 50608

21006 Dijon Cedex

Tél. +33 (0) 380 725 900Fax +33 (0) 380 725 999

[email protected]

1020

14 -

Phot

os :

Thie

rry

Kunt

z, J

ean-

Mar

c Sc

hwar

tz, A

rnau

d D

aup

hin

et B

iVB

The

info

rmat

ion

in th

is le

aflet

is c

orre

ct a

t the

tim

e of

goi

ng to

prin

t

Member of the

European

Foundation

for Management

Development

Burgundy School of Business

Documents

Transcript of Burgundy School of Business