#BUnewMedia Presentation 2014
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Transcript of #BUnewMedia Presentation 2014
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DIGITAL PRESENTATION
BU
October 15, 2014
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DIGITAL DIRECTOR
Michelle M McCormack
LOVETHECOOL.NET
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CAREER TRAJECTORY
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STARTED OFFLINE
PHOTO ASSISTANTSTYLISTPRINTERGAFFER (FILM)PHOTOGRAPHER
Working with magazines taught me how to see.
Strong visual communication
ability is CRUCIAL to online success.
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CAREER CHANGE!
Moved to LONDON + became a Web/Flash
designer.
Ran an agency for 2 years.
All WEB 1.0
(looking back, 1.0 sucked)
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MOVED HOME!
Digital Producer for a Global ad agency.
It was 2007 and no one was budgeting for
digital…
(+ boy did that suck)
…man are they budgeting now
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NOW
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• Started as a popular fashion/tech blog.
• Became a digital agency +
umbrella for my projects.
DIGITAL MARKETING AGENCY
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• Started as a popular fashion/tech blog.
• Became a digital agency +
umbrella for my projects.
DIGITAL MARKETING AGENCY
• Complete rebranding• Global community of Designers• Monthly Themes• Monthly Scarf Design Contest• Partnerships (Lord & Taylor, Ink Mag, Nordstrom,
etc)• Facebook community from 100 -> 35,000
• Email Marketing• Facebook ads (very targeted and cheap)
• They’re HIRING!
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SECRET BOSTON• HYPER-LOCAL• HYPER RELEVANT• ORGANICLY BUILT• COOL SPONSOR
BRANDS
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WHAT I KNOW
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AWESOMEDESIGNERS X COPYWRITERS
WIN
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GREAT COMMUNICATION IS BEYOND CRUCIAL
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VISUAL COMMUNICATION IS BEYOND CRUCIAL
It’s not about GREAT DESIGN it’s about COMPELLING DESIGN
(compelling design converts WAY MORE than traditional)
•TRADITIONAL
•COMPELLING
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WRITTEN COMMUNICATION IS BEYOND CRUCIAL
It’s not about GREAT WRITING it’s about COMPELLING WRITING
(compelling writing converts WAY MORE than traditional)
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DIGITIAL OPTIMIZATION + EMAILWAY MORE IMPORTANT THAN SOCIAL
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ADVICE
•Master Photoshop
•Practice copywriting constantly •Style•Formatting (bullets, caps, etc)
•Pay attention to design trends (ex: SNAPCHAT)
•Get awesome at buying Facebook ads
•Cultivate Elite Partnerships – constantly leverage it
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PRESENTED TO
Lecturer: Todd Van Hoosear
College of Communication at Boston University#BUNewMedia
BU