PowerPoint Presentation

Building your next product - The quick guide

Omer GartzmanHead of Product - Wix Website Editor

80% of websites online are built using Wix

80% of websitesonline are built using Wix in 2020

80% of websitesonline are built using Wix in 2020

Hi, Im OmerHead of Product Wix Website Editor

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Wix Website Editor

2006200820122015Founded1st ProductFlash1st ProductHTML5The New Editor

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Wix users75MRegistered users

1.6MPremium users Monthly Growth1.5MNew users50KPremium users

What is your KPI?Free Users

Premium Users

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We Built a New Product.01

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Why build a new product?

For us, there were evolutionary constraints that kept us from moving forward. OLDNEW

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How do you know when to start?

OLDNEW

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Tip #01Dont miss the train.

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Dont get to the point where your back is against the wall.

Tip #02

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How do you know when to start?

Clearly, its a matter of timing. Will your customers be using your product in the next X years?OLDNEW

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OLDWhat about your profitable product?

NEW

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The Making of02

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We have a feature list. Whats next?

Our AspirationsManagement RoadmapCustomers Feature RequestsOld Products ProblemsOld Products Capabilities

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Youve got to have a Vision

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Version 2.0

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Be Realistic

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Too big, too far

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Not now, not in the focus

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So, What is the focus?

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1.5

Version 2.0

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We need to refactorProduct people started planning

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Dev people laid the groundworkVersion 2.0

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Methodology

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Product Spec

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Methodology

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Visual Design

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Scoping

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1.5

Version 2.0

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1.4

1.5

We need to cut the scope againVersion 2.0

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Key featuresMobile site featuresHelp centerHomepage video

How would you decide which features get cut?

Removed features, and saw how it affected our KPIWe did A/B testing

Now youre just ruining a great product.

Dont worry, theyll be right back in soon.

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Finally, we started development

Version 2.0

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03How do you know youre on the right track?

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Everyone knows its important, but you rarely do it.Usability is like dental floss.

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1st usability test at the get goOn the old productLocal users

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1.5

Version 2.0

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Methodology

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2nd usability test before launchNew features mockupsGlobal users, UX and developers

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1.5

Version 2.0

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04Product is out there. Whats next?

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1.6

1.4

1.5

Version 2.0

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The vision is where youre heading, but you can plan ahead only for the next 3-4 months. So set short-term goals.

When you get them accomplished, youll be smarterA word about the roadmap

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SummaryAlways think of the next generation of your product.Set a flag in the sand.Be realistic.Decide on scope. Then cut it. Then cut it again.You can put to the test some of your products features, and learn. In every product youll find a feature you can give up (and something you cant).Test all the way, with users, and developers

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