Building your Linkedin Profile
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Transcript of Building your Linkedin Profile
• LinkedIn is not social media it is a
BUSINESS NETWORKING & Marketing tool
• LinkedIn it is not a Rolodex of contacts it
is a search engine of 332 million profiles
• LinkedIn is not an on-line resume it is your
Digital reputation
©Bruce Bixler [email protected]
Building Your LinkedIn Profile
Building Your LinkedIn Profile
©Bruce Bixler [email protected]
1. Complete profile with photo
2. Minimum of 500 connections
3. 50 skills
4. Join 45 groups
5. Do not make a profile consisting of bullet
points and headers. Go all out when it
comes to explaining your individual jobs and
accomplishments. Tell a story; share an
experience and that will help you get your
point across.
Building Your LinkedIn Profile
First job position 20%
Confirm first job position 5%
Describe your current position 5%
Industry and postal code 5%
Second job position 20%
Add 5 Skills 5%
Add your education 25%
Add a picture 5%
Add at least 50 connections 10%
©Bruce Bixler [email protected]
Building Your LinkedIn Profile
What’s wrong with the status quo?
Is your profile generic?
Is your profile average?
Is your profile set up for just default settings?
©Bruce Bixler [email protected]
Building Your LinkedIn ProfileSearch by Name Using LinkedIn recruiter
Did you know if your first name is spelled differently or uniquely it can hurt your
chances of being found on LinkedIn? LinkedIn doesn’t tell you this. The one
exception they do make is to tell you about maiden and married names. To
increase your chances of being found make sure to include the traditional
spelling in parenthesis and right after your name e.g. Jorge (George) Brown.
Other names that may need help Jon (John), Geoff (Jeff). So if a recruiter is
searching for George Brown, either way, you are covered.
Notice below searching for Jeff Jones resulted in three different versions.
GO TO PROFILE
©Bruce Bixler [email protected]
Building Your LinkedIn Profile
• Give your profile a facelift
• Change your profile photo
• Update your headline and make it easy to read
• Craft a professional summary that reflects your specialties
• Upload major projects or achievements
• Update your top skills section
• Add volunteer work
• Add organizations you are involved in
• Update your honors and awards section
©Bruce Bixler [email protected]
Building Your LinkedIn Profile
©Bruce Bixler [email protected]
Express Yourself
So go through your profile’s Experience section and add in some
useful information.
Show Your Case Study As An Example
Adding an experience of working on a Case Study can really boost
up your profile. On your LinkedIn profile, the ‘Projects’ section is
where you can put up all your previous work related projects,
presentations, thesis and case studies
Add Rich Content
By rich content, we mean things like presentation slides, images,
videos and other interactive content that is easily shareable and of
value to the viewers.
Take advantage by creating a slideshare account. Upload a few
presentations that you want others to look at and link it with your
LinkedIn profile.
Building Your LinkedIn Profile
To Build or Not to Build
Your Headline
©Bruce Bixler [email protected]
Building Your LinkedIn Profile
©Bruce Bixler [email protected]
1. Pump up Your Achievements
2. Add keywords – 5 profile sections
3. Add Visual Media, Projects, Publications
4. Choose Your Company From The
Dropdown So Logo Is Visible Next To
company Name
Building Your LinkedIn Profile
©Bruce Bixler [email protected]
To Build or Not to Build
Use Action
Words
Omit Months
Building Your LinkedIn Profile
Join 45 Groups
1) Use the discussions section in groups to showcase
your subject matter expertise.
2) “Like” discussions others have made in the groups.
3) Start your own discussion in groups so you will be
noticed.
4) “Comment about others discussions in groups
©Bruce Bixler [email protected]
The Interests section is heavily indexed on all fields. You can add keywords followed by a comma, that shows your professional interests, follow it up by including your “signature block” data or your name (“I’m interested in furthering my engineering career in management roles. John Smith”). If you have a common name, your common name will get a little less common on LinkedIn.
Add your job title (Keywords) in your interests section
Building Your LinkedIn Profile
©Bruce Bixler [email protected]
THANK YOU
Bruce BixlerMaster Practitioner
http://www.linkedin.com/in/brucebixler49
@BruceBixler49
www.hobknobery.com