Building the perfect profile on LinkedIn
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Transcript of Building the perfect profile on LinkedIn
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved.
Building the perfect profile on LinkedInWebinar 23rd October 2014
Alex Charraudeau
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Connect the world’s professionals to make them more productive and
successful
Our mission
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The professional profile of record
Connect all of the world's professionals
Identity Networks Knowledge
The definitive professional
publishing platform
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313MMembers
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 5
Building the perfect profile on LinkedIn
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 6
Build
Edit mode
Photo
Headline
Contact details
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 7
Build
Edit mode
Photo
Headline
Contact details
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 8
Build
Edit mode
Photo
Headline
Contact details
Summary
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 9
Build
Edit mode
Photo
Headline
Contact details
SummaryBe a human first, recruiter second.Why do you do what you do?What is your passion?What makes you good at your job?How are you helping people?
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 10
Build
Rich media
Employer
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 11
Build
Rich media
Employer
Job
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 12
Build
Rich media
Employer
Job information
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 13
Build
Rich media
Recommendation
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 14
Build
Groups
Manage groups
Influencers
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 15
Build
News
Follow clients
Follow your business
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 16
Examples
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 17
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 18
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 19
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 20
Engage
Engage in groups
Like jobs
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 21
Engage
Post content
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 22
Like your company updates
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved.
Engage
88% of members would follow a company. 71% of members will follow a company for jobs. 78% of company followers are more likely to respond to an InMail. Members will follow up to 6 companies on average. 64% of followers would follow companies indefinitely. Followers are 2.5x more likely to recommend your business.
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved.
Engage
Over 2 billion updates are seen weekly across LinkedIn. 68% of members expect to see relevant and insightful content on LinkedIn. Content gets 6x more engagement than jobs. 41% of LinkedIn traffic comes from mobile devices. Followers can be
marketed to wherever they are.
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LinkedIn MEDIA SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved.
Engage
Short and sweet. 50 characters or less drives 28% more engagement. Include links. Status updates with links get 45% more engagement. “Best of” and “Top 10” lists are in. They will increase amplification by about
40%. Ask questions. Want 50% more comments? Then ask a question. Get it? Video content will get 100% more engagement.
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Go and be awesome@alexCharraudeau