Building your data driven business with Reactive Marketing Technology
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Transcript of Building your data driven business with Reactive Marketing Technology
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Data-Driven Business with Reactive Marketing Technology
Presented by @tantrieuf31 http://nguyentantrieu.info
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Key questions for us today ?1. What is data-driven business ?2. Why should we apply analytics in business ?3. Introducing model “9D” for big data business.4. How can we do it ?5. Case study:
Building a Digital Marketing Software with Open Source Big Data Tools
You will see how (innovation + marketing) = growing2
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Refer: http://gartnernews.com/gartners-top-10-strategic-technology-trends-for-2015/
Key points of this slide:1. Analytics2. Context Mining3. Smart reporting
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What is data-driven business?Ok, it’s just a business, which is driven by data analytics
Refer: http://www.nytimes.com/2011/04/24/business/24unboxed.html
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How ?It’s the Data-Driven Business
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Advertising Analytics 2.0
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1970s 1990s 2000s 2010s
Data Management Technology and Trends● rfxDB● Apache Storm● Apache Kafka● Apache Spark● ...
● Hadoop Ecosystem● NoSQL Ecosystem
● Oracle● MySQL● PostgreSQL● ...
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Logical Concepts of Reactive Marketing (RM)http://www.mc2ads.com/2014/12/concepts-of-reactive-marketing-for-21st.html
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Where do Reactive Marketing come from ?
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Why is Reactive Marketing ?
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Why should we apply data analytics in business ?
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Why ?First, analytics help us organize data into an understandable structure
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Second, growing our analytics capability means we could make better business plans, decisions and actions
(1) collect all data you could have
(2) define key questions for your business
(3) Scenario planning for all decisions and actions
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forecasting
decision point
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“Vision Without Execution Is Just Hallucination”
Ok, cool ideas, but how we build it ? Our
Our
We are here
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the model “9D” for big data analytics
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Full mindmap:http://www.mindmeister.com/450339578/big-data-platform
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http://www.datascienceontology.com
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How to make an elephant run faster than a leopard?
Everyone has 6 seconds to think about this problem
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Tools I used to build Reactive Marketing Technology
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Philosophy
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Front-end tools
D3 helps you bring data to life using HTML, SVG and CSS
NodeJs is perfect for data-intensive real-time applications that run across distributed devices
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Back-end tools
Apache Phoenix
as SQL ad-hoc query engine on Hadoop
RFX for reactive “Fast data” computation.
It’s my framework from mc2ads Lab
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Ok, but how can we build it ?Lightweight Lambda Architecture
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Let's demo: Real-time Reactive Marketing1. Collecting 3 types of data (b,b,c) → store data as stream2. Stream processing → real-time behavioral analytics3. Reactive processing → personalized product
recommendations4. Collecting feedback data → Send marketing email5. Compute social trends → Auto tweet and share
promotions to social media
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