Building Your Brand With Video
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Transcript of Building Your Brand With Video
![Page 2: Building Your Brand With Video](https://reader033.fdocuments.in/reader033/viewer/2022051816/5458c971b1af9fc15d8b4c06/html5/thumbnails/2.jpg)
People care about people, not companies.
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Video reveals your business = people.
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• valuable
• specific
• genuine
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An integrated strategy
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Title Text Title Text
Title Text Title Text
Holy thumbnails, Batman
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Video makes you feel
closer to a brand.
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1. Don’t try to go viral.
2. Focus on your audience.
3. Be human.
You can do this!
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This is Doggy Dan.
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• Embrace scrappy production
• Make your video matter to the right people
• Get specific
1. Don’t try to go viral.
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• Answer FAQ
• Learn from analytics
2. Focus on your audience.
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Data tells you what they aren’t.
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• Answer FAQ
• Learn from analytics
• Do things that don’t
scale
2. Focus on your audience.
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• Go behind the scenes
• Share mistakes
• Show them what you care about
3. Be human.
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Video is more than ads.
Video is more than #viral.
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It’s about building trust.
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Show, don’t tell.
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Make personality a byproduct of value.
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Be local.
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Or be local in spirit.
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It’s ok if you mess up.
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Learn from data!
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@eliseramsay
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Ok, bye!